How Successfully Use Content at Sales Conversations

Bernie Borges

Viveka von Rosen

Jon Ferrara

July 12, 2018 | 10 AM PDT / 1 PM EDT

Vengreso has trained more than 85,000 professionals across 2,000 companies enabling them to engage online effectively, build personal brands, grow their networks, attract buyers and accelerate revenue.

Your buyers are influenced by two factors: content that helps them make informed decisions and recommendations from trusted peers.

In this webinar, Vengreso co-founders Viveka von Rosen and Bernie Borges show you how to create highly resonant, compelling content that your sales team can use to fill the funnel and convert more sales.

Can’t attend? Register now and we’ll send you the webinar replay so you can watch it on your time.

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You will learn:

The key differences between marketing and sales contents.
Hallmarks of sales content designed to start or continue sales conversations.
How to measure the contribution of sales content to your pipeline.
How to organize your content by buyer persona and by phase in the customer journey.
How to repurpose and amplify sales content on social media to engage prospects.
How content can help you position yourself as a trusted advisor.

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Speakers

Bernie Borges @bernieborges

Chief Marketing Officer & Co-founder | Vengreso

Bernie Borges is co-founder and Chief Marketing Officer of Vengreso. He is host of the Social Business Engine podcast and the author of Marketing 2.0, one of the first 50 books written on social media strategy. Borges is recognized by Onalytica as a Top 100 Artificial Intelligence Influencer, as well as a Marketing Insider Group Top 60 Marketing Speaker. Borges is a regular contributor to Social Media Today and Business 2 Community.

Viveka von Rosen @LinkedInExpert

Chief Visibility Officer & Co-founder | Vengreso

Viveka von Rosen is a Co-founder of Vengreso, the largest provider of full spectrum digital sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling LinkedIn Marketing: An Hour a Day & LinkedIn: 101 Ways to Rock Your Personal Brand!”. She is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, Entrepreneur, Selling Power and the Social Media Examiner.

Jon Ferrara @Jon_Ferrara

Pioneer & creator of CRM solutions |
CEO – Nimble | Founder of GoldMine

Jon is a pioneer and creator of CRM solutions and noted speaker about Social Media’s effects on Sales and Marketing. Jon’s most recent venture is Nimble, a leading Social Sales and Marketing CRM. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World and among the Top 50 Social Business Twitter Accounts You Must Follow.

How Successful Salespeople Use Content to Drive Sales Conversations

You will learn:

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Speakers

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