Nimble + ActiveDEMAND

ActiveDEMAND Drives Awareness and Leads. Nimble users can supercharge the application with ActiveDEMAND – an integrated marketing automation platform. Synchronize contact data, schedule tasks plus view activity, control drip campaigns and track calls all from within Nimble.
Integrated Sales and Marketing ActiveDEMAND compliments Nimble by enabling you to execute effective marketing campaigns to build brand awareness and generate leads that turn into Nimble opportunities. ActiveDEMAND gives you access to call tracking, email and drip campaigns, landing pages, web forms, appointments and a whole lot more.

Integrating ActiveDEMAND with Nimble

Supercharge Nimble - Accelerate your Sales directly from Nimble

ActiveDEMAND provides a bi-directional connection to Nimble and adds some excellent features to Nimble:

  • Contact insertions
  • Click to call from within Nimble
  • Prospect Insights
  • Scheduled contact sync
  • Lead scoring
  • Automated task scheduling
  • Appointment scheduling

If you do not already have an ActiveDEMAND account you can try a free trial.

As Nimble forces assignment of a lead to a specific sales person in Nimble, you will require at least one sales person in Nimble to have an account in ActiveDEMAND.

The Basics

ActiveDEMAND is used to market to prospects, nurture leads, and report on marketing/sales results. Not all data from ActiveDEMAND should go to Nimble ... there are many very early stage actions that a prospect may take that are not yet ready for sales engagement. Using Automation, you can determine which prospect activities are ready for Nimble and which are not. The base case: Data flowing to Nimble from ActiveDEMAND happens when a prospect does something that ActiveDEMAND is tracking. For example, a prospect fills out a form, this could create a new deal in Nimble.

Note: The flow of data FROM ActiveDEMAND to Nimble is controlled in the Lead Processing workflows (Automation->Lead Processing).

If we can make the assumption that marketing 'assumes' a lot of things about a prospect, and that the sales people 'know' what is going on with a prospect, then we can assume that the data in Nimble is 'more accurate' than that in ActiveDEMAND. Thus, when a contact updates in Nimble, we should tell ActiveDEMAND about the contact.

Note: Data flowing FROM Nimble to ActiveDEMAND is handled automatically using the Import Scheduler (Contacts->CRM Contact Updates).

The CRM Contact Update system sets up the connection between Nimble to ActiveDEMAND. It is not a scheduler ... there is a real-time update from Nimble to ActiveDEMAND whenever a contact is updated in Nimble.

The Nimble Way to Grow Your Business

Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers.
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