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Personalizing Customer Engagement to Stay Top-of-Mind and Grow in 2018

You want to break through today’s over-crowded, over-connected digital landscape because your 2017 emails and social media strategies largely fell on deaf ears.

Join Hootsuite’s Koka Sexton and Nimble CEO Jon Ferrara, two of the world’s top social sales influencers, to discover authentic, relevant engagement strategies and tools that will keep you top of mind throughout the 2018 customer journey.

Koka Sexton
Jon Ferrara
 

In this session you will learn how to:

  • How visibility creates opportunity by building your brand in and around your company’s areas of expertise and brand promise.
  • How you can prospect faster and build connections that matterusing social listening and Nimble to discover common interests and contact data in seconds.
  • How to evolve online connections into trusted, real-world relationships.
  • How to scale one-to-one, genuine communications using highly targeted, smart segmentation and group messaging to contact personal or team contacts in a CRM that builds itself as you work from the data in and around the company.

Our Speakers

Koka Sexton

Global Industry Principal - Social Selling at Hootsuite | Former head of Social at LinkedIn | Advisor

Koka is one of the most recognized social sales and marketing experts in the technology industry. With 10+ years of sales experience and a passion for social media, Koka is a noted speaker and trainer as well as leading social sales expert for Hootsuite’s largest customers throughout their digital transformation. Koka focuses on educating customers to drive revenue from social marketing and social selling.

Jon Ferrara

Pioneer & creator of CRM solutions | CEO - Nimble | Founder of GoldMine

Jon is a pioneer & creator of ​#CRM​ solutions and noted speaker about Social Media’s effects on Sales and Marketing. His most recent venture is N​imble.com​, a leading Social Relationship Manager. He has been recognized on Forbes as one of the Top 10 Social Chief Executive Officers, Top 10 Social Salespeople In The World and among the Top 50 Social Business Twitter Accounts You Must Follow.

Jon is a pioneer & creator of ​#CtRM​ solutions and noted speaker about Social Media’s effects on Sales and Marketing. His most recent venture is Nimble.com​, a leading ...

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