Nimble: The LinkedIn + Twitter Hub
Nimble: The LinkedIn + Twitter Hub
Part One: LinkedIn
We’ve written a quite a bit about why it’s a good idea to use LinkedIn & Twitter together for social selling and business development. LinkedIn provides deeper information in each members’ professional profile and LinkedIn has become an excellent publishing and content sharing platform. On the other hand, Twitter is fast and frictionless; there is no permission required to engage with any user in the world.
The problem is that LinkedIn & Twitter are two separate networks. That’s where Nimble comes in.
Just as advertised on the Nimble website, “Nimble Works Everywhere You Work”. The Nimble team says, “Nimble finds instant insights on people and companies by automagically building Live Profiles on anything, anywhere, on the fly…Whether you’re working in your inbox or browsing the web, Nimble delivers profiles with essential details: who people are, where they work, where they are from, number of company employees, year founded, revenue, industry, CEO details, location, social profiles, contact info and more.
We use Nimble’s unique Social CRM functionality as our LinkedIn + Twitter Hub, that is in practice as a close as we can get to a unified LinkedIn and Twitter social selling experience. Let’s take a look a some simple ways you can use Nimble to leverage the strengths of LinkedIn and Twitter.
We really like the ability to find Prospects, Affiliates, and Influencers using LinkedIn’s Advanced Search function. But, once you’ve found your “target” profile, now what? Sure, you can use LinkedIn as a bare-bones CRM, but after we’ve tagged a new contact in LinkedIn, especially if they become a Connection, we like to import them into Nimble for more effective lead nurturing. Importing into Nimble only takes a couple of seconds, so why wouldn’t you want your valued LinkedIn contacts in your CRM?
Now is when things get really fun! As shown in the screenshot above, not only have we discovered and saved a new contact into our Social CRM, but Nimble has found other social networks where our new contact has a profile. How cool is this!
As mentioned at the start of this article, we like the deep professional profile and company information that resides in LinkedIn, and we love Twitter’s speed. While social media networks are excellent channels in which to find new prospects, what makes social media such a powerful sales channel is how we can engage directly with new prospects.
Let’s look at how we can use LinkedIn & Nimble to create engagement with a new contact.
Start with the contact’s LinkedIn profile and click on View Recent History. This is especially effective when the contact is active in LinkedIn. Now, all we need to do to “get noticed” by our new contact is pick a post and opt to Like, Comment, or Share. A simple Like is enough to trigger a notification message to the contact; however, it’s even better if we can Comment or Share. In both cases the greatest impact is achieved when our comments show thought, grasp the intent of the post, and possibly share a personal insight. This is a great way to initiate engagement with a new contact and it will pave the path to converting a new contact to a new LinkedIn Connection very nicely.
Now, let’s use Nimble to accelerate the engagement process.
We’ve saved our new LinkedIn Contact in Nimble and through Nimble, we’ve discovered other social network profiles of our new contact. We find that our contact is very active in Twitter too and we quickly learn more about him through his tweets and his Retweets (of other’s tweets). The first thing we’ll do is Follow; then we’ll scroll through his tweets, and as we did in LinkedIn, we’ll look for tweets to Like, Retweet (share), or Reply -@mention. Unlike LinkedIn, we can engage directly with this Twitter user with the @mention feature; there are no barriers…Twitter is truly frictionless. But, even more powerful is the potential in Twitter to comment with any user in real-time. I believe the potential to speed up the engagement process in Twitter is what is attracting more professionals to the platform.
By taking a couple seconds to import a new LinkedIn discovery into Nimble, we now have the option of managing our outreach to develop a relationship with a new contact through each social media network platform or directly from within Nimble.
I hope this article has possibly presented a new perspective and that you’ll take a closer look at using LinkedIn + Twitter together with Nimble as your connecting hub.
If you want to see more demonstrations with videos and step by step guides to using LinkedIn + Twitter please click Scaling Social Selling and sign-up for our FREE online course.
Part Two: Twitter
The second part of this article will demonstrate how to find Prospect, Affiliates and Influencers starting in Twitter and discovering opportunities to strengthen engagement when Twitter users also have LinkedIn profiles. Watch your LinkedIn newsfeed or join the beyondthehedge community and receive directly to your email.