{"id":40824,"date":"2025-07-17T05:26:39","date_gmt":"2025-07-17T12:26:39","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=40824"},"modified":"2025-07-17T05:26:40","modified_gmt":"2025-07-17T12:26:40","slug":"saunders-real-estate-sees-2x-growth-with-nimble-crm","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/saunders-real-estate-sees-2x-growth-with-nimble-crm\/","title":{"rendered":"Saunders Real Estate Sees 2x Growth with Nimble CRM"},"content":{"rendered":"\n<p><strong>Names:<\/strong> Sid Bhatt and Trace Linder<br><strong>Industry:<\/strong> Commercial Real Estate<br><strong>Use Case:<\/strong> Lead Management, Email Marketing, Deal Pipeline, Gmail Integration<br><strong>Titles:<\/strong> Senior Advisor (Sid Bhatt), Advisor (Trace Linder)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>About Sid and Trace &amp; Why They Chose Nimble CRM<\/strong><\/h3>\n\n\n\n<p>Sid Bhatt and Trace Linder are commercial real estate advisors working as partners within a national brokerage that manages industrial and retail properties across Florida and the Southeast. With over 15 exclusive listings at any given time and a shared territory, their success depends on targeted outreach, strong follow-up, and clear collaboration.<\/p>\n\n\n\n<p>They knew they needed a CRM built for how they actually work\u2014a tool that could support partnership, simplify their outreach, and give visibility into lead engagement. After running into limitations with their brokerage-provided Salesforce (Rethink) system, they started looking for something more intuitive.<\/p>\n\n\n\n<p>That search led them to Nimble.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Challenge: Managing Outreach Across Fragmented Platforms<\/strong><\/h3>\n\n\n\n<p>Sid and Trace were using two completely separate tools to manage their CRM and email marketing efforts. Salesforce lacked email capabilities, so they had to use Real Next Max to send property campaigns. This disjointed workflow meant critical data\u2014like contact updates, email performance, and lead activity\u2014was spread across systems and hard to manage.<\/p>\n\n\n\n<p>Following up became guesswork. They didn\u2019t know who was engaging, and they couldn\u2019t easily organize leads or track conversations in one place. For two people managing a fast-paced deal pipeline and a large database of prospects, that was a major roadblock.<\/p>\n\n\n\n<p>\u201cWe needed something intuitive that worked for both of us \u2014 a CRM that lets partners collaborate without confusion.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>The Solution: Collaborative CRM with Integrated Email Marketing and Gmail Sync<\/strong><\/h3>\n\n\n\n<p>What stood out about Nimble was how easily it fit into the way Sid and Trace already worked. With Nimble\u2019s shared workspace, they could tag and manage contacts together without overlap, send campaigns right from the CRM, and track everything\u2014without switching tabs or tools.<\/p>\n\n\n\n<p>The Gmail plugin became a key part of their daily process. Now, whether they\u2019re sending a quick reply or reviewing a contact\u2019s history before a call, they can do it right from their inbox. And with engagement tracking, they know exactly who to follow up with and when.<\/p>\n\n\n\n<p>Their lead and deal pipelines are no longer separate from their outreach tools. Everything lives in one place\u2014from campaign performance to conversation notes to deal stages.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Step-by-Step: How Sid and Trace Use Nimble Every Day to Streamline their Lead Management<\/strong><\/h3>\n\n\n\n<p><strong>Step 1: Build and Tag Their Contact Database<\/strong><strong><br><\/strong>Sid and Trace start by uploading their contact lists and assigning tags to segment by asset type, location, buyer profile, or property interest. They\u2019ve built out a tagging system that lets them quickly pull niche groups \u2014 like \u201cindustrial buyers in South Florida\u201d or \u201cretail owners in Tampa.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeby4ky4gcr6RVmvZIwRUgNM1Uoe-jMbzvH7tKy3FC6Izhwz_p-Pzz0_nRcWE4weOcnb6VxGaqwJi4SF0YrQCJSju-VlRUV2-1O1ediyxvMrYh37NeDBOa3Y_RDK7r2NaAhwLiC?key=-72rvxfno1E9BPi6rApORQ\" alt=\"\" style=\"width:571px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>Step 2: Work Inside Gmail with the Nimble Plugin<\/strong><strong><br><\/strong>They spend most of their day in Gmail, and the Nimble browser extension lets them view complete contact profiles, email history, notes, and tags without leaving their inbox. They don\u2019t have to log into another system to know who someone is or what was last said.<\/p>\n\n\n\n<p><em>\u201cMost CRMs have Gmail plugins, but they\u2019re very restricted. With Nimble, we can toggle down and see the entire history\u2014 that\u2019s unique.\u201d <\/em>\u2013\u202fSid Bhatt<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdSdr7iIDImcsll_rh_HrGwE-jCjGsXhfgfT29mupNUvs3DzDMPe9WOyh7e894RYVtaz_r9melbi79rQxfLmdkYQVM5SAXFfqpj04iUu_aIt-GZHyrEBVlKEj2mPtUmteFykOF3?key=-72rvxfno1E9BPi6rApORQ\" alt=\"\" style=\"width:757px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>Step 3: Send Email Blasts and Targeted Campaigns<\/strong><strong><br><\/strong>Using Nimble\u2019s group message feature and email templates, they send out eblasts with current listings, market updates, or news. For higher-priority properties, they send more personal text-based emails to a smaller, curated list.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjtmXLcqpwmcKdFfky5h3mLonNtYpuKWMMdP0YhIj1_W4xG8myj368UCI2Wtpra4PCO6d8-EJHO9MwTgA_CcpHMCFU3XU9JnoeU1WBnPkX8pg04OAXTAad6M0yQIVCU_XJHs13?key=-72rvxfno1E9BPi6rApORQ\" alt=\"\" style=\"width:601px;height:auto\"\/><\/figure>\n\n\n\n<p><em>\u201cWe ran a sequence to introduce our new office. Based on who clicked, we followed up with broker opinion of value quotes for their specific properties.\u201d<\/em> \u2013\u202fTrace Linder&nbsp;<\/p>\n\n\n\n<p><strong>Step 4: Use Email Tracking to Identify Engaged Leads<\/strong><strong><br><\/strong>After sending campaigns, they review open and click data to see who\u2019s actively engaging. Contacts who click property links or open multiple emails get added to a call list for direct outreach.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfdVx5Xk91hWkYl1LMBi4b2zDRexflhLyIgFzzdgvESJnLQgY697LXpqrS5eFL56s6DjhpuiKurXfupm_ClWzp82-davokT-LsUiB49Xlt-ZlpQ8PwzVQjLq7hKTLsXHKca1aPv?key=-72rvxfno1E9BPi6rApORQ\" alt=\"\" style=\"width:636px;height:auto\"\/><\/figure>\n\n\n\n<p><em>\u201cNow we know exactly who\u2019s clicking and who\u2019s interacting with us. That makes our cold calling easier\u2014we actually have a reason to reach out.\u201d<\/em> \u2013\u202fSid Bhatt<\/p>\n\n\n\n<p><strong>Step 5: Qualify and Move Leads into the Deal Pipeline<\/strong><strong><br><\/strong> When someone expresses interest or replies, they tag that contact and move them into a workflow or directly into their deal pipeline. For ongoing conversations or long-term listings, they use workflows to keep track of follow-up stages.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcdhCys9tMrLnwjtajxh1BCAbtf1GHUdIG_KdVLFYXasPgvgSbMelIsCrdjpVmZr96lQ9_9oWeFPmBliV7_tspe0bd12zKwEXwpJjl8Ryc5eiOaOFM-chAAWfmdFXASRv_urfZm?key=-72rvxfno1E9BPi6rApORQ\" alt=\"\" style=\"width:516px;height:auto\"\/><\/figure>\n\n\n\n<p>\u201cNimble fits right into how we already work. From email to follow-up to deal tracking\u2014it\u2019s all there.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Nimble Doubled Their Deal Momentum Without Doubling the Tools<\/strong><\/h3>\n\n\n\n<p>Sid and Trace found a solution that keeps their team aligned without adding complexity. They love being able to see email engagement data and instantly follow up with contacts who are showing interest. With the Gmail plugin, they can stay in the flow of their work without losing time toggling between apps.<\/p>\n\n\n\n<p>They\u2019re excited about streamlining even more in the future\u2014particularly using web forms to automate document collection and save time on the back-and-forth of NDAs and confidential property info.<\/p>\n\n\n\n<p><em>\u201cNimble lets us manage everything in one place\u2014from outreach to deals.\u201d<\/em> &#8211; Sid Bhatt<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p>Want to see how Nimble can simplify your sales and marketing workflows?<br><br>\u00a0\ud83d\udc49 <a href=\"https:\/\/www.nimble.com\/register\/business_trial\/?utm_source=CaseStudy&amp;utm_medium=Blog&amp;utm_campaign=SaundersRealEstate\">Start your free trial today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Names: Sid Bhatt and Trace LinderIndustry: Commercial Real EstateUse Case: Lead Management, Email Marketing, Deal Pipeline, Gmail IntegrationTitles: Senior Advisor (Sid Bhatt), Advisor (Trace Linder) About Sid and Trace &amp; Why They Chose Nimble CRM Sid Bhatt and Trace Linder [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":40825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-40824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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