{"id":37677,"date":"2024-10-17T07:05:42","date_gmt":"2024-10-17T14:05:42","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=37677"},"modified":"2025-07-07T08:54:13","modified_gmt":"2025-07-07T15:54:13","slug":"how-to-automate-emails-after-web-form-submissions-for-lead-follow-up","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/how-to-automate-emails-after-web-form-submissions-for-lead-follow-up\/","title":{"rendered":"How to Automate Emails After Web Form Submissions for Lead Follow-Up"},"content":{"rendered":"\n<p>We are excited to announce the launch of our new feature that enables an automatic email response when someone completes a webform and triggers a webhook! This latest addition will allow you to engage leads in real-time by automatically sending personalized messages immediately after a form is submitted.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Webforms and Webhooks Explained: A Quick Refresher<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s a simple breakdown if you need a quick refresher on web forms and webhooks.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.nimble.com\/blog\/web-forms\/\"><strong>web form<\/strong><\/a> is a form embedded on your website that collects key information from visitors, such as their name, email, or other relevant details. Commonly used for contact requests, newsletter signups, or event registrations, web forms help capture important lead data directly from your website.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.nimble.com\/blog\/connect-your-favorite-apps-to-nimble-seamlessly-with-webhook-forms\/\"><strong>webhook<\/strong><\/a>, on the other hand, is a tool that automates the transfer of that information as soon as a web form is submitted. The webhook instantly sends the data to your system, triggering actions like sending personalized emails or updating lead profiles in real time.<\/p>\n\n\n\n<p>Together, webforms and webhooks allow you to not only collect information but act on it immediately. This seamless integration helps your business stay responsive and ensures every lead receives prompt attention through automated workflow<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdTf4xEisO_ta_6bV7rgrl7KlmZZtdejxAiksTOTf4yQJTngrbJj5AzyC5A0NnBnsHW9afNJ0mSKxo-U9tHCU72T1uFd8BXB6AqDE2rXCup6VJ56hvte41NZ8z6sioTPu8nyzewKoOLJwsJGnyEDsHA5ug?key=AsDnDf016x7k129Z3QNO4w\" alt=\"\" style=\"width:633px;height:auto\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Automating Lead Engagement with Webhooks and Web Forms<\/strong><\/h2>\n\n\n\n<p>Webforms and webhooks both offer the ability to automate lead engagement through automatic emails, saving you time and effort. When someone submits a web form\u2014whether for a lead interest form, newsletter sign-up, or event registration\u2014their details are instantly captured and can trigger an <a href=\"https:\/\/www.nimble.com\/blog\/enhance-your-email-campaigns-key-strategies-for-powerful-outreach\/\">automatic email response<\/a>. Similarly, a webhook enables real-time data transfer after a specific event, like form submission, to automatically send out emails without any manual intervention.<\/p>\n\n\n\n<p>Imagine you have a lead generation form on your website offering a free ebook or resource in exchange for the visitor\u2019s name and email address. When a potential lead fills out the form, their details are automatically captured, and an immediate follow-up email is sent thanking them for signing up and delivering the promised ebook. This email can also include a call-to-action (CTA) encouraging them to learn more about your product or service.<\/p>\n\n\n\n<p>Additionally, if someone purchases a product or service from you, their contact information can be automatically delivered to your Nimble database via a webhook. Once their details are entered, you can set up an automated email to thank them for their purchase. This email can express gratitude for their business and also request feedback to improve their experience or provide further assistance.<\/p>\n\n\n\n<p>These capabilities allow you to engage with leads immediately after they take action on your website. <strong>Without having to manually follow up, automated emails ensure that every lead or contact receives the appropriate message at the right time<\/strong>. This automation helps you stay responsive and attentive, ensuring that no lead goes unnoticed, all while you focus on other tasks.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdPRaW86xQRFUvZ6HA5DXkMktghKnXgw80EVgUzNpzWZ4JdnCBRNfIVeutJsZ_yRXsvyBf7a7Ks5Uu2-L-v2i_rwQZwaxHxlZIvrhrl24VLREvhf3FPztuwbXYwkvMiQ9sZ4rrKgpkKOkB70ixilF5VyS0?key=AsDnDf016x7k129Z3QNO4w\" alt=\"\" style=\"width:618px;height:auto\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>How to Set Up Automatic Emails After WebForm Submission<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a breakdown of how to set up your automatic email from your web form:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, your web form needs to be created, once your web form is created Nimble will take you to the webforms settings page<\/li>\n\n\n\n<li>Click the \u201cAfter Submit Actions\u201d button&nbsp;<\/li>\n\n\n\n<li>Toggle the on button for the \u201cPost Submission Email\u201d Setting<\/li>\n\n\n\n<li>From here you can craft your email or choose a template you have made.<\/li>\n\n\n\n<li>Thats it!<\/li>\n<\/ol>\n\n\n\n<p><strong>How to Set Up Automatic Emails After WebHook Interaction&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, your webhook needs to be created, once your <a href=\"https:\/\/www.nimble.com\/blog\/connect-your-favorite-apps-to-nimble-seamlessly-with-webhook-forms\/\">webhook is created<\/a> and connected to your third-party platform, Nimble will take you to the webhook settings page.<\/li>\n\n\n\n<li>Click the \u201cAfter Submit Actions\u201d button&nbsp;<\/li>\n\n\n\n<li>Toggle the on button for the \u201cPost Submission Email\u201d Setting<\/li>\n\n\n\n<li>From here you can craft your email or choose a template you have made.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe3YHfKrLS8H6ThvxsqNxLUKEdWF4HRv-3Mm97h4DKn1tbijJfh14flUn2yTAM58TCzfdaHr7jSMP63-BsyMZTyACleu32wOXMqjY5nmIAe_E7mvzFPkFW6DiyanMEcuYSIO3PWEk9ede_D_FgdL47BTdY?key=AsDnDf016x7k129Z3QNO4w\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Get Started with Nimble\u2019s Webform and Webhook Automation<\/strong>!<\/h2>\n\n\n\n<p>For more information on using Nimble\u2019s Web Form and Webhook Automation feature, we encourage you to check out this <a href=\"https:\/\/support.nimble.com\/en\/articles\/9806765-nimble-web-forms-setup-post-submission-emails\">support article<\/a>, crafted by our expert Customer Success team!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>What\u2019s Next For Nimble?<\/strong><\/h2>\n\n\n\n<p>Stay tuned for the latest updates from Nimble!&nbsp;<\/p>\n\n\n\n<p>We\u2019re excited to roll out new features such as <em>Templates for Email Sequence Automation<\/em> and <em>Message Threads Redesign <\/em>soon. These updates aim to elevate Nimble\u2019s capabilities as a complete marketing automation and campaign management solution. Prepare for an even more robust and streamlined experience in handling your campaigns with Nimble! Stay informed about our latest updates by visiting our <a href=\"https:\/\/www.nimble.com\/blog\/category\/product-updates\/\"><em>Product Updates Blog.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are excited to announce the launch of our new feature that enables an automatic email response when someone completes a webform and triggers a webhook! This latest addition will allow you to engage leads in real-time by automatically sending [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":37679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-37677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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