{"id":31665,"date":"2024-05-08T04:42:25","date_gmt":"2024-05-08T11:42:25","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/follow-up-techniques-in-sales\/"},"modified":"2025-07-07T08:54:12","modified_gmt":"2025-07-07T15:54:12","slug":"follow-up-techniques-in-sales","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/follow-up-techniques-in-sales\/","title":{"rendered":"From Prospect to Profit: Why You Should Stop Avoiding Follow-Ups \u2014 Nimble"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let\u2019s face it, it\u2019s very rare for any sale to happen without a timely follow-up. How many times have you heard that\u00a0 <\/span><a href=\"https:\/\/www.skillslab.io\/sales\/sales-follow-up-statistics\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of sales require 5 follow-up calls but 44% of salespeople give up after just one follow-up?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d think that if we knew that getting to \u201cyes\u201d during the sales process was simply a matter of following up, everyone would do it.\u00a0 But we don\u2019t.\u00a0 And the reason isn\u2019t because you (or your salesperson) is bad or doesn\u2019t know what they\u2019re doing.\u00a0<\/span><\/p>\n<p><b>It\u2019s because we\u2019ve come to define successful selling as closing deals rather than rigorously repeating a set of actions or behaviors day in and day out.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let me say this another way. Closing deals is a function of consistently doing behaviors that lead to sales.\u00a0 The key word here is BEHAVIORS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, million dollar salespeople know that they can\u2019t control what the prospect is going to do.\u00a0 They can only control what THEY are going to do.\u00a0 And they can control who they reach out to, who they connect with, how often they connect, and the value they bring to this relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Million dollar salespeople know that if they repeat these behaviors daily, they will connect with ideal customers, close big deals, and <\/span><a href=\"https:\/\/diymarketers.com\/how-to-get-referrals\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">get referrals<\/span><\/a><span style=\"font-weight: 400;\"> of more ideal customers.<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>What is Follow-Up in the Sales Process? \u2013 It\u2019s Value Not Nagging<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Somehow we\u2019ve all decided that following up is nagging or stalking.\u00a0 Maybe that comes from the common mindset that salespeople are trying to persuade you to buy something you don\u2019t want or need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s just assume that the job of a salesperson is to help the customer achieve a desired outcome.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s look at a generic sales process:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prospecting<\/b><span style=\"font-weight: 400;\">: Identify potential customers who may need your product or service and can afford it. This involves researching and finding leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preparation<\/b><span style=\"font-weight: 400;\">: Gather all relevant information about your product or service and prepare for the initial contact with potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outreach<\/b><span style=\"font-weight: 400;\">: Make the first contact with the prospect, whether through a call, email, or meeting, to introduce your product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presentation<\/b><span style=\"font-weight: 400;\">: Present your offer to the prospect, highlighting the benefits and value of your product or service tailored to their needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Handling Objections: <\/b><span style=\"font-weight: 400;\">Address any concerns or objections the prospect may have about your offer and provide solutions to overcome them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closing<\/b><span style=\"font-weight: 400;\">: Ask for the sale or commitment from the prospect, guiding them towards making a decision to purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow-up:<\/b><span style=\"font-weight: 400;\"> After closing the sale, follow up with the customer to ensure satisfaction, address any post-sale concerns, and build a long-term relationship.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Notice that follow-up is usually listed as the last step.\u00a0 But successful salespeople live by a single mantra \u201calways be following up\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep, following up is happening every day, at every stage of the process.\u00a0\u00a0<\/span><\/p>\n<p><b>I like to define follow-up as the NEXT ACTION I need to take to move this prospect into the next phase of the process.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Remember I said that successful salespeople are focused on behaviors and actions that they control.\u00a0 So at each stage of the sales process this is what these actions might look like:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prospecting<\/b><span style=\"font-weight: 400;\">: Spend about an hour every day prospecting.\u00a0 Finding new prospects can mean cold outreach, relationship building, helping other people achieve their goals, building your brand, posting on social media, answering questions, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preparation<\/b><span style=\"font-weight: 400;\">: Take the time to look up each prospect or referral partner online, check out their social media, identify areas where you share an interest, before you ever reach out, share their content, comment on their content, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outreach<\/b><span style=\"font-weight: 400;\">: Once you\u2019ve qualified each prospect or referral partner and seeded the interaction with your engagement and helped them with their goals, you\u2019re on their radar, and you can reach out and ask for a conversation so that you can get to know each other better.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First Round of Follow-Up: <\/b><span style=\"font-weight: 400;\">Here we go.\u00a0 If your \u201coutreach\u201d was via socal or email but a meeting didn\u2019t get scheduled \u2013 follow-up to schedule that meeting.\u00a0 If you had the meeting, do some preparation after the meeting and see how you can help this new contact (or prospect) achieve their goals.\u00a0 This doesn\u2019t just happen once.\u00a0 After all, their world doesn\u2019t revolve around you.\u00a0 You may need to reach out anywhere from 3-7 times.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presentation<\/b><span style=\"font-weight: 400;\">: All that preparation, research, and listening comes into play as you present your solution to the prospect.\u00a0 Your goal here isn\u2019t to sell, rather it\u2019s to identify any obstacles, stumbling blocks, unanswered questions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Second Round of Follow Ups (Handling Objections): <\/b><span style=\"font-weight: 400;\">The \u201csale\u201d here isn\u2019t the deal, it\u2019s to make sure that your prospect\u2019s questions are answered. Do they need to talk to other customers of yours, do they need to present this to their boss. The goal here is to support your prospect in whatever they need to choose you. Again, this can take several tries. But follow-up is part of your daily ritual \u2013 so no sweat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closing (more follow-ups): <\/b><span style=\"font-weight: 400;\">Sales trainers make closing seem so sterile &#8211; as if it\u2019s this one time event.\u00a0 Closing the deal is a function of how well you did all the success behaviors.\u00a0 If you did a good job of following-up with value, integrity, and a focus on helping your prospect \u2013 the close is the natural outcome.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Final Follow-Ups:<\/b><span style=\"font-weight: 400;\"> If you won the deal, this round of follow-ups is all about onboarding the new customer as part of your \u201cfamily\u201d.\u00a0 If you didn\u2019t close the deal, it\u2019s about understanding what was missing.\u00a0 Maybe they weren\u2019t an ideal prospect and that goes into your lessons for future prospecting.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So, if successful selling is all about consistently taking action that moves your prospect forward, then the entire sales process is really nothing more than a series of follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but following up isn\u2019t just nagging the prospect \u2013 every follow-up MUST provide VALUE to the prospect.\u00a0\u00a0<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>Why is Following Up Important?\u00a0<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Following up is, by far, the single most important money-making activity. Just not the way you think. But it requires a shift in mindset about sales and what makes sales happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much of sales is about shifting your mindset from only counting a closed deal as a win to counting every step toward the sale as a win. Let me explain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that over the course of a month you\u2019ve had 100 sales interactions with prospects. This includes everything from social messages, calls, meetings, presentations, etc. And those 100 interactions yielded 10 completed sales.\u00a0 Let\u2019s say that each sale was worth $10,000.\u00a0 So 10 sales at $10,000 each is $100,000.\u00a0 And let\u2019s say that this ratio of interactions to closed sales is fairly consistent month over month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s where the mindset shift happens.\u00a0 Given these numbers, you can say that every one of those 100 interactions is eventually worth $1000 toward your goal.\u00a0 In other words, when you follow the process, do the actions repeatedly, and consistently, you will eventually close 10 new deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you knew that you would make $1000 every time you did a specific action \u2013 would you do it?<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>Timing is Everything: Crafting the Perfect Sales Follow-Up Schedule<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">If sales were a dance, then timing would be its rhythm. Just like you wouldn&#8217;t break into a tango at a breakdance battle, you wouldn&#8217;t want to follow up too soon or too late.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is finding that sweet spot, that perfect rhythm that keeps the prospect engaged without stepping on their toes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, your first follow-up? It&#8217;s your opening move, and it should come within 24 hours after your initial contact. It shows you&#8217;re attentive and on the ball. From there, space your follow-ups strategically\u2014like the beats in a song, with each touchpoint perfectly timed to keep the melody flowing. Maybe it&#8217;s a check-in email three days later, a value-add article after a week, or a friendly nudge if you haven&#8217;t heard back in two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the perfect sales follow-up schedule is like a well-composed symphony\u2014every note counts, and timing is everything.<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>By the Numbers: Surprising Stats That Will Change How You Follow Up<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Numbers don&#8217;t lie, especially in sales. Did you know that following up within an hour of the initial contact can boost your response rates by a staggering 7x? Or that Tuesdays and Thursdays are the golden days for sending those all-important follow-up emails? Here&#8217;s a number for you: 5 to 6.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s the sweet spot for the number of follow-up attempts you should be making. Beyond that, you might just be shouting into the void. Armed with these stats, you can tailor your follow-up efforts to not just be more effective, but downright irresistible. After all, who can argue with the math?<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>Top CRM Solutions: Finding Your Sales Sidekick<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Imagine having a sidekick, one that remembers every detail, keeps track of every interaction, and even nudges you when it&#8217;s time to reach out to a prospect. That&#8217;s what a CRM solution does\u2014it&#8217;s your sales cape, your secret weapon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not all CRMs are created equal. You need one that fits just right, like a tailor-made suit. Look for a CRM that&#8217;s intuitive, integrates seamlessly with your existing tools, and, most importantly, keeps you focused on what matters: building relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s managing your pipeline, automating follow-up tasks, or providing insights on when to reach out, the right CRM can turn you into a follow-up superhero.<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>Introducing Nimble: Where Relationships Meet Results<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Now, let me introduce you to a CRM that&#8217;s not just about tracking sales\u2014it&#8217;s about nurturing relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meet <a href=\"https:\/\/www.nimble.com\/\">Nimble<\/a>. It&#8217;s like the best friend you never knew you needed for your business. Nimble understands that at the heart of every sale is a relationship. It helps you keep track of every interaction, ensuring you&#8217;re always in tune with your prospect&#8217;s needs and ready to provide value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Nimble, following up feels less like a task and more like a natural step in strengthening your connections. It&#8217;s where efficiency meets empathy, turning every follow-up into an opportunity to deepen your client relationships and, ultimately, drive results.<\/span><\/p>\n<h1 style=\"text-align: center;\"><strong>Get Excited About Following-Up<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get straight to the point: follow-ups are where the real money is in sales. It&#8217;s not about nagging or arm-twisting; it&#8217;s about showing up with value, proving your worth, and building relationships that last.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, drop the hesitation and start seeing every follow-up as your opportunity to shine, to offer solutions, and to demonstrate that you\u2019re in it for more than just the sale. After all, the path to closing deals is paved with consistent, value-driven follow-ups. Make it your strength, and watch as it transforms your sales game.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it, it\u2019s very rare for any sale to happen without a timely follow-up. How many times have you heard that\u00a0 80% of sales require 5 follow-up calls but 44% of salespeople give up after just one follow-up?\u00a0 You\u2019d [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-31665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Prospect to Profit: Why You Should Stop Avoiding Follow-Ups \u2014 Nimble - Nimble Blog<\/title>\n<meta name=\"description\" content=\"Discover top sales follow-up strategies to boost conversions. 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