{"id":28674,"date":"2023-04-18T13:18:59","date_gmt":"2023-04-18T20:18:59","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=28674"},"modified":"2025-07-07T08:47:40","modified_gmt":"2025-07-07T15:47:40","slug":"how-to-see-where-your-leads-are-coming-from-in-nimble","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/how-to-see-where-your-leads-are-coming-from-in-nimble\/","title":{"rendered":"How to See Where Your Leads Are Coming From in Nimble"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you know<strong> how many leads and customers<\/strong> you\u2019re getting from your Google Ads? What about your Facebook Ads or SEO efforts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most businesses have tools like Google Analytics installed on their website, which allows them to see where their visitors are coming from, but don\u2019t have that information flowing into their CRM to measure which of their marketing efforts are actually generating leads, customers, and revenue.<\/span><\/p>\n<h6 style=\"text-align: center;\"><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2.jpg\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\"size-full wp-image-28690\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2.jpg 2560w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2-300x200.jpg 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2-1024x683.jpg 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2-768x512.jpg 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2-1536x1024.jpg 1536w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/209439021-scaled-2-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.freepik.com\/free-vector\/monetization-tips-increasing-conversion-rates-strategy-attracting-followers_12084758.htm#query=lead%20generation&amp;position=9&amp;from_view=keyword&amp;track=ais\" class=\"external\" rel=\"nofollow\">Image by vectorjuice<\/a> on Freepik<\/h6>\n<p><span style=\"font-weight: 400;\">If this sounds a little too familiar, then don\u2019t worry because, in this post, we\u2019re going to outline <strong>3 simple steps that you can implement today to start seeing where each of your leads and customers has come from<\/strong> right within Nimble CRM.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Why It\u2019s Important to Track Where Your Leads &amp; Customers Are Coming From<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine you run a pool maintenance company and are doing SEO, Google Ads &amp; Facebook Ads to attract new customers to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were just using a tool like <strong>Google Analytics<\/strong> to measure visitors and goals, you\u2019d probably get something like this:<\/span><\/p>\n<table style=\"height: 189px;\" width=\"920\">\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">SEO<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Spend<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Visitors<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">200<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">500<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">400<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If this was the only information you had access to, then it would look like your Facebook Ads were performing the best. As a result, you\u2019d probably start to spend more on those.<\/span><\/p>\n<p>However, imagine if you could see the results all the way down to\u00a0<strong>the number of customers and the amount of revenue generated.<\/strong>\u00a0You\u2019d have something like this:<\/p>\n<table style=\"height: 379px;\" width=\"966\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">SEO<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Spend<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Visitors<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">200<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">500<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">400<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Leads<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">30<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">40<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">40<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Customers<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">25<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">7<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">12<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Revenue<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$45,000<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$8,000<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$18,000<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Looking at the numbers above, you can see that actually, your <strong>SEO efforts are performing the best:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You got more customers from SEO (<strong>25<\/strong>) than Google Ads and Facebook Ads combined (<strong>19<\/strong>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You got more revenue from SEO (<strong>$45,000<\/strong>) than Google Ads and Facebook Ads combined (<strong>$26,000<\/strong>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your conversion rate from lead to a customer is higher for SEO (<strong>83%<\/strong>) than for your paid ads (<strong>17.5%<\/strong> for Facebook Ads and<strong> 30%<\/strong> for Google Ads)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you\u2019re able to track the performance of your various marketing initiatives down to the number of customers and the amount of revenue generated, you\u2019re able to <strong>get the full picture of how they are performing and can allocate your budget accordingly.<\/strong><\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">3 Simple Steps to Track the Source of Your Leads &amp; Customers in Nimble CRM<\/span><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">1. Add UTM Parameters to Your Ad Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firstly, you need to start by <strong>adding UTM parameters<\/strong> behind the various ad campaigns you\u2019re running. This would include Google Ads, Facebook Ads, LinkedIn Ads, and anything else you might have going.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not familiar with UTM parameters, they&#8217;re essentially extra bits of text that you put at the end of the URL you send to people from your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s imagine the page you want to send someone is olmo.com. The final URL you send people would look something like this:<\/span><\/p>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\"size-full wp-image-28676 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png\" alt=\"\" width=\"456\" height=\"645\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png 456w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1-212x300.png 212w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">2. Implement a Lead-Tracking Tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lead tracking tools, like <\/span><strong><a href=\"https:\/\/attributer.io\/integrations\/nimble-crm\" class=\"external\" rel=\"nofollow\">Attributer.io<\/a><\/strong><span style=\"font-weight: 400;\">, are designed to <strong>pass marketing attribution information<\/strong> (like the fact a lead came from your Google Ads or Facebook Ads) <strong>into your CRM.\u00a0<\/strong><\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Setting them up is quite simple; you add a little snippet of code to your website and then place a few hidden fields on your forms. It works with <strong>nearly all CMS systems and form-builders.<\/strong><\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">When a visitor lands on your site, Attributer looks at <strong>how they got there and categorizes them into a set of channels<\/strong> (I.e. Paid Search, Paid Social, Organic Search, etc) before saving the data in a cookie in the visitor\u2019s browser.<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Facebook-Ad-with-UTMs-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Finally, when the visitor completes a form on your site, Attributer writes the information about where they came from into the hidden fields, and it is captured alongside the lead\u2019s name, email, etc.<\/span><\/p>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28677 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1.png\" alt=\"\" width=\"812\" height=\"437\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1.png 1236w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1-300x161.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1-1024x551.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1-768x413.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">3. Send the Data to Nimble<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once the attribution information has been captured by your form tool, it can then be <strong>sent into Nimble<\/strong> alongside the lead\u2019s name, email, company, etc.<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">How to do this will depend on what form tool you are using, but if you are using something like <\/span><a href=\"https:\/\/www.gravityforms.com\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Gravity Forms<\/span><\/a><span style=\"font-weight: 400;\"> then you can use <\/span><a href=\"https:\/\/www.crmperks.com\/plugins\/gravity-forms-plugins\/gravity-forms-nimble-plugin\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">an Add-On<\/span><\/a><span style=\"font-weight: 400;\"> to automatically send new form submissions straight into Nimble CRM<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Website-Forms-with-Hidden-Fields-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, there are integration tools like <\/span><a href=\"https:\/\/zapier.com\/apps\/nimble\/integrations\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Zapier <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.make.com\/en\/integrations\/nimble\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Make<\/span><\/a><span style=\"font-weight: 400;\"> which can<strong> connect virtually any form tool to Nimble and automatically create new contacts when a form is submitted on your website<\/strong> (complete with the marketing attribution information captured in your form tool).<\/span><\/p>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Data-in-Nimble-CRM-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28678 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Data-in-Nimble-CRM-1.png\" alt=\"\" width=\"821\" height=\"530\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Data-in-Nimble-CRM-1.png 884w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Data-in-Nimble-CRM-1-300x194.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Data-in-Nimble-CRM-1-768x496.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">4 Example Reports You Can Run to Understand Where Your Leads &amp; Customers Are Coming From<\/span><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">1. Leads by Channel<\/span><\/h3>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28679 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1.png\" alt=\"\" width=\"875\" height=\"474\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1.png 1600w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1-300x163.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1-1024x555.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1-768x416.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1-1536x832.png 1536w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The above report shows the number of leads grouped by the<strong> channel they came from<\/strong> (I.e. Organic Search, Paid Search, Paid Social, Referral, etc)<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">This gives you a high-level overview of how many leads you are getting from each channel and can help you make<strong> top-level decisions on where to invest your marketing resources.<\/strong>\u00a0<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Leads-by-Channel-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">As an example, the above graph shows that the majority of leads are being generated by Organic Search and that it\u2019s growing month over month, so it may be worth ramping up investment there as it seems to be working.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">2. Deals by Landing Page Group<\/span><\/h3>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28680 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1.png\" alt=\"\" width=\"860\" height=\"474\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1.png 1600w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1-300x165.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1-1024x564.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1-768x423.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1-1536x846.png 1536w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wanted to know the <strong>ROI of your content marketing efforts<\/strong> (like your blog for instance)?<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can find out with this report, which shows the <strong>number of deals generated each month broken down by the content type that attracted them to your website<\/strong> (I.e. Homepage, Features, Blog, etc).<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Deals-by-Landing-Page-Group-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">This can help you understand whether your blogging and other content marketing efforts are actually generating leads &amp; customers for your business (as opposed to just generating website visitors) and you can even break it down to see which individual blog posts are performing best.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">3. Customers by Google Ads Campaign<\/span><\/h3>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28681 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1.png\" alt=\"\" width=\"910\" height=\"504\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1.png 1600w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1-300x166.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1-1024x567.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1-768x425.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1-1536x851.png 1536w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This report shows the <strong>number of new customers gained every month from Google Ads, broken down by the campaign they came from.<\/strong><\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Customers-by-Google-Ads-Campaign-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Running this report can help you see <strong>which campaigns are actually generating customers<\/strong> for your business and can help you to better allocate your Google Ads budget.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">4. Revenue by Facebook Ads Campaign<\/span><\/h3>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\" wp-image-28682 aligncenter\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1.png\" alt=\"\" width=\"918\" height=\"499\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1.png 1600w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1-300x163.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1-1024x557.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1-768x418.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1-1536x835.png 1536w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The above chart shows <strong>the amount of revenue generated<\/strong> from your Facebook Ads each month, broken down by the campaign they came from.<\/span><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2023\/04\/Revenue-by-Facebook-Ad-Campaign-1.png\" class=\"external\" rel=\"nofollow\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Running this report can help you understand whether the money you are investing in Facebook Ads is worth it. For instance, in the report above we can see that in September we closed $52,000 in new business deals from the Brand campaign. If we spent less than this on that campaign, then it\u2019s a positive ROI and likely worth investing further in.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Wrap Up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you just have Google Analytics installed on your website and are only looking at the number of visits to your website from different channels, then <strong>you\u2019re likely missing the full picture of what marketing campaigns and initiatives are actually generating leads, customers &amp; revenue for your business.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you want to truly understand how to drive growth, <strong>use tools like Attributer.io to capture information on where your leads are coming from and send that data into Nimble.<\/strong> You\u2019ll then be able to run reports (like those above) that show exactly which campaigns &amp; channels are driving revenue growth, and you\u2019ll know what you need to do more of to grow.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Try Nimble for Free!<\/span><\/h2>\n<p>If you do not have a Nimble account yet, we invite you to\u00a0<strong><a href=\"https:\/\/www.nimble.com\/register\/business_trial\/\">try it for free for 14 days.<\/a><\/strong><\/p>\n<p>Stay tuned for more product announcements as we evolve Nimble into the best CRM for Microsoft 365 and Google Workspace Teams.<\/p>\n<p><a href=\"https:\/\/www.nimble.com\/register\/business_trial\/?lead_source=website&amp;utm_source=Content%20Marketing&amp;utm_medium=Blog&amp;utm_campaign=Blog%20SideBanner\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how many leads and customers you\u2019re getting from your Google Ads? What about your Facebook Ads or SEO efforts? Most businesses have tools like Google Analytics installed on their website, which allows them to see where their [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":28783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-28674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to See Where Your Leads Are Coming From in Nimble - Nimble Blog<\/title>\n<meta name=\"description\" content=\"Do you know how many leads and customers you\u2019re getting from your Google Ads? 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