{"id":26121,"date":"2020-12-03T10:20:29","date_gmt":"2020-12-03T18:20:29","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=26121"},"modified":"2024-11-07T15:00:19","modified_gmt":"2024-11-07T23:00:19","slug":"steps-for-successful-crm-implementation-process","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/steps-for-successful-crm-implementation-process\/","title":{"rendered":"6 Steps for a Successful CRM Implementation Process"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why is a successful CRM implementation process so difficult? We\u2019re here to tell you that it doesn\u2019t have to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding and implementing a CRM that perfectly fits your company\u2019s needs might seem daunting. The challenges in CRM implementation can be quite overwhelming; but with a little bit of planning, a lot of these complications can be avoided.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><b>What defines a successful CRM implementation?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.nimble.com\/blog\/improve-crm-implementation\/\" target=\"_blank\" rel=\"noopener\">challenges of CRM implementation<\/a> can be never-ending. However, a few CRM implementation best practices should help the whole process run a lot more smoothly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why we\u2019ve whipped up this nifty CRM implementation guide!\u00a0<\/span><\/p>\n<p><b>In this CRM implementation guide, we&#8217;ll cover:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating a <\/span><b>CRM implementation team<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to make a <\/span><b>change management plan<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to forecast a <\/span><b>CRM implementation budget<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best practices for rolling out the <\/span><b>new system &#8211; migrating data\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to plan for <\/span><b>going live with your CRM<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>How to measure the success<\/b> of your <a href=\"https:\/\/www.nimble.com\/blog\/capturings-leads-like-a-pro\/\">CRM implementation project<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig in! <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Create the right CRM implementation team<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The basics of building a successful CRM implementation team include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Project manager:<\/b><span style=\"font-weight: 400;\"> the leader during the <a href=\"https:\/\/www.nimble.com\/blog\/rebrand-yourself\/\">CRM implementation process<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Application analyst: <\/b><span style=\"font-weight: 400;\">migrates and cleans your data<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Application developer:<\/b><span style=\"font-weight: 400;\"> handles system customization<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>QA test engineer:<\/b><span style=\"font-weight: 400;\"> tests the CRM before implementation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Representatives<\/b><span style=\"font-weight: 400;\"> from the sales, marketing, product, and customer service<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Considering what each of these group\u2019s roles in your CRM implementation project will be will help your team adopt your CRM much more effectively. If your team doesn\u2019t see the value of implementing a CRM, they may be very quick to abandon your new power tool or even worse &#8212; sabotage its success.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26122\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/12\/pexels-fauxels-3184418.jpg\" alt=\"creating the right crm implementation team\" width=\"670\" height=\"447\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">2. Make a change management plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A change management plan helps to map out the introduction of a CRM into your everyday workflow.\u00a0<\/span><\/p>\n<p><b>Here is what a change management plan for CRM implementation should do:<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Assess the strengths and weaknesses of your CRM implementation team\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is your team techy, or are they noobs? Do they adapt well to new things, or do they despise change? Are they too attached to their old ways?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing these potential challenges ahead of time and overcoming concerns before implementing your CRM solution can make or break the entire process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You guessed it: plan and manage change after implementing your CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This part of the CRM implementation process is comprised of four key components:\u00a0<\/span><\/p>\n<ul>\n<li><b>User training and engagement<\/b><\/li>\n<li><strong>Data migration<\/strong><\/li>\n<li><b>Testing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li><b>Go-live<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should also consider how your team plans to track the CRM implementation process; whether this is through Google Docs or some sort of other workflows, it\u2019s important to remain consistent with your tracking and to check in with your team regularly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let the stakeholders know about the update<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a biggie: clarify the value of adding a CRM to your team, allow room for feedback, and be patient about people adapting to the CRM implementation. It\u2019s important that your team fully understands why a CRM is an essential part of the business\u2019 growth, otherwise, they may not see the value in learning how to use it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you don\u2019t have to rush your CRM implementation. Give everyone time to adjust! If your team doesn\u2019t feel pressured to learn something new too quickly, there won\u2019t be any tension that might make them resent the process as a whole.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26123\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/12\/pexels-rebrand-cities-1367275.jpg\" alt=\"how to successfully implement a crm\" width=\"670\" height=\"447\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3. Forecast a CRM implementation budget\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dollars aren\u2019t the only thing you can waste by not forecasting a CRM implementation budget or by integrating too many unnecessary features into your CRM; valuable hours of time can also be lost trying to fit square pegs into circular holes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project managers sometimes underestimate the cost of implementing a CRM. <\/span><b>Here are a few ways to avoid any last-minute surprises:\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Consider peripheral costs<\/span><\/h3>\n<p><strong>These include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consultancy fees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Training\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other vendor implementation services (e.g <a href=\"https:\/\/www.nimble.com\/blog\/crm-for-marketing-campaigns\/\">project management<\/a>, data migration, customization)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overtime wages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced productivity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data backup and storage<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Understand the ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quantify the benefits of implementing a CRM. Put a number on it to help balance out the <a href=\"https:\/\/www.nimble.com\/pricing\/\">costs<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understand potential risks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, there are things that can go wrong when implementing any new software (including a CRM). Maybe your company needs a CRM with <\/span><a href=\"https:\/\/www.nimble.com\/blog\/nimbles-new-contact-privacy-features\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contact privacy<\/span><\/a><span style=\"font-weight: 400;\"> (like Nimble) to ensure that only certain teams can access specific contact information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A risk assessment will help you find the right CRM solution for your business needs without spending too much on features your team may not need while taking into account the ones that you do.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Establish best practices for migrating data<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You definitely want a clear, concise plan for your CRM data migration before you start dumping information into your new database.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a high-level overview of what you need to migrate and how it will be used in the new CRM. Downloading and uploading Excel or CSV files is a simple way to migrate data, but you need to make sure the files are organized and clean before doing so. Fixing the data after it\u2019s already in your CRM can prove to be a huge pain and may deter your team from using it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before migrating, take out unnecessary contacts, outdated information, and anything else you don\u2019t need in your <a href=\"https:\/\/www.nimble.com\/\">CRM software<\/a>. This can be a fresh new start for your team as they learn how to effectively manage their contacts at scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, it\u2019s possible to import your LinkedIn connections into Nimble by downloading them from your LinkedIn account and then using our CSV import to bring them into your CRM, always making sure that you and your teammates are applying tags to all contact imports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to make sure that your LinkedIn contacts are always up to date in your Nimble accounts, you can either run this export and import periodically or you can use our <\/span><a href=\"https:\/\/www.nimble.com\/blog\/nimble-prospector-update\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nimble Prospector browser extension<\/span><\/a><span style=\"font-weight: 400;\"> to bring them in as you add them to your LinkedIn network. Nimble will always automatically merge all duplicates if they have the same email address, keeping your database clean and tidy.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make sure everyone\u2019s on the same page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many ways to go about training your team, but probably the most effective method is face-to-face. Even though that might be hard to do at the moment due to remote working, screen shares and meetings on Slack or Teams are also effective methods.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26124\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/12\/pexels-christina-morillo-1181360.jpg\" alt=\"training your team to use a crm\" width=\"670\" height=\"447\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">5. Plan for going live with your CRM implementation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This part of your CRM implementation process is a huge opportunity for training and instilling data migration best practices. At Nimble, we often tell teams to agree on a uniform tagging system with their contact imports.\u00a0<\/span><\/p>\n<p><b>For example: <\/b><span style=\"font-weight: 400;\">\u201cMegan Ranger- LinkedIn Contacts 12.2.2020\u201d or \u201cMegan Ranger- Marketing Leads Fall 2020\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to your data, you should also plan ahead for any speedbumps. Here are some things to keep in mind before setting your CRM implementation live:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nimble.com\/blog\/crm-for-staffing-agency\/\">Staff<\/a> scheduling and making sure the right people are available<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agreeing on the metrics for project success<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating a gameplan for any potential system hiccups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checking network speed and reliability of your CRM<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data backup processes<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">6. Measure the success of your CRM implementation project<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Identify your targets and track them on a regular basis. Although your targets will vary based on your individual business needs, here are a few common KPIs business teams use to track the success of their CRM implementation:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>System activity<\/b><span style=\"font-weight: 400;\">&#8211; are people actually using the CRM? If not, why?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Record update tracking<\/b><span style=\"font-weight: 400;\">&#8211; are people actually engaging with the data they\u2019re adding to the CRM?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Business metrics<\/b><span style=\"font-weight: 400;\">&#8211; has your team noticed an increase in closed deals after utilizing a CRM?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Efficiency-<\/b><span style=\"font-weight: 400;\"> is your team working better together?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Again, there are many ways to measure the success of a CRM implementation project. These are just a few of the most popular ones to keep in mind.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you do not have a Nimble account yet, we invite you to <\/span><a href=\"https:\/\/www.nimble.com\/register\/business_trial\/\"><span style=\"font-weight: 400;\">try it for free for 14 days<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for more product announcements as we evolve Nimble into the best CRM for Office 365 and G Suite teams.<\/span><\/p>\n<p><a href=\"ttps:\/\/www.nimble.com\/register\/business_trial\/?lead_source=website&amp;utm_source=Content%20Marketing&amp;utm_medium=Blog&amp;utm_campaign=Blog%20Footer\"><img decoding=\"async\" class=\"aligncenter wp-image-25759 size-full\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/11\/Screen-Shot-2020-11-03-at-10.21.06-AM.png\" alt=\"Nimble Smart Simple CRM\" width=\"1246\" height=\"430\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/11\/Screen-Shot-2020-11-03-at-10.21.06-AM.png 1246w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/11\/Screen-Shot-2020-11-03-at-10.21.06-AM-300x104.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/11\/Screen-Shot-2020-11-03-at-10.21.06-AM-1024x353.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2020\/11\/Screen-Shot-2020-11-03-at-10.21.06-AM-768x265.png 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is a successful CRM implementation process so difficult? We\u2019re here to tell you that it doesn\u2019t have to be. Finding and implementing a CRM that perfectly fits your company\u2019s needs might seem daunting. The challenges in CRM implementation can [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-26121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips to a Successful CRM Implementation for Your Team<\/title>\n<meta name=\"description\" content=\"The challenges of CRM implementation can be quite overwhelming; but with a little bit of planning, a lot of these complications can be avoided.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nimble.com\/blog\/steps-for-successful-crm-implementation-process\/\" 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