{"id":24745,"date":"2020-05-08T15:41:51","date_gmt":"2020-05-08T22:41:51","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=24745"},"modified":"2024-11-06T07:13:43","modified_gmt":"2024-11-06T15:13:43","slug":"lead-engagement-strategies-real-estate","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/lead-engagement-strategies-real-estate\/","title":{"rendered":"Lead Engagement Strategies for Real Estate Agents and Realtors"},"content":{"rendered":"

Every year in March and April, thousands of determined home buyers inspect real estate<\/a> properties. <\/span><\/p>\n

This year, that\u2019s not the case. The COVID-19 pandemic has wrecked the <\/span>real estate home sales to a 29-year low<\/span><\/a>, a crash never seen since 1991.\u00a0\u00a0<\/span><\/p>\n

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The number of newly-listed properties witnessed a <\/span>34% drop in the last weeks of March<\/span><\/a> when compared to 2019. Many realtors have reported that they are sensing a plunge in buyer confidence as a result of the virus spreading rapidly.\u00a0<\/span>
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Additionally, a recent analysis by LendingTree showed that the popularity in a web search of terms related to \u201chome for sale\u201d has fallen in 50 metro cities of the US. They estimate it might drop to even 63% compared to last year. A drop in web searches means people are backing out from buying homes. Even live open house tours were also halted because of strict social distancing rules.\u00a0<\/span><\/p>\n

To drive sales and keep buyers constantly engaged, real estate brokers (including <\/span>Redfin<\/span><\/a> and Re\/Max) changed their open house tours into virtual home tours. Realtors are now relying on technology to fulfill the needs of young buyers. <\/span>
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\n<\/span>Realtors provide detailed property listing information with high-quality photos and following up on buyers with video chats. These realtors are fighting against this crisis by taking a digital approach to creating a niche audience whom they can retarget post-pandemic.<\/span><\/p>\n

Real estate agencies have to keep in mind that consumer behavior in the real estate market<\/a> will change inevitably in the future. But that doesn\u2019t mean they cannot build strategies that can suit and engage customers in the current situation.\u00a0<\/span><\/p>\n

Here are some of the best lead engagement strategies that realtors can use in the COVID-19 pandemic:<\/strong><\/p>\n

Build a database<\/span><\/h2>\n

For realtors, consumer data is important to function. Data analytics helps them make better decisions and channelize their strategies in a particular direction.<\/span><\/p>\n

Through this data, they aim to provide a rich customer experience to home buyers. It also becomes crucial for realtors to provide excellent customer service as they have lesser leads than usual.\u00a0<\/span><\/p>\n

To stay on the top, realtors need to respond quickly to client\u2019s needs, anticipate trends, promote specific content, and eventually convert them into leads.\u00a0<\/span><\/p>\n

Customer Relationship Management (CRM) software<\/span><\/a> packages all business requirements into one platform.\u00a0<\/span><\/p>\n

In 2019, <\/span>74% of businesses reported that using CRM software<\/span><\/a> has improved their access to customer data! A realtor can manage leads, track lead generation campaigns, manage contacts, manage calendars using CRM software<\/a>.<\/span><\/p>\n

To collect this data, CRMs generate QR codes that link to realtors\u2019 customized pages. Realtors can <\/span>generate different types of QR codes<\/span><\/a> and export them into offline and online mediums. A realtor can affix these QR codes on print ads, brochures, business cards, PPC ad landing pages, direct mailers, and more.<\/span><\/p>\n

\"lead<\/p>\n

Email marketing<\/span><\/h2>\n

A <\/span>recent study<\/span><\/a> showed that clients and homebuyers are engaging relatively higher through emails during this COVID-19 pandemic. Non-transactional emails that acknowledge the situation are producing a 34% increase in open rates.\u00a0<\/span><\/p>\n

You can connect to your home buyers through various emails, such as:<\/strong><\/p>\n