{"id":23071,"date":"2019-11-01T11:10:02","date_gmt":"2019-11-01T18:10:02","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=23071"},"modified":"2024-06-18T03:09:04","modified_gmt":"2024-06-18T10:09:04","slug":"lead-generating-and-management","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/lead-generating-and-management\/","title":{"rendered":"Lead vs Prospect: Lead Generating and Management"},"content":{"rendered":"

\u00a0Any salesperson at some point gets the feeling that the market is out of companies and people to sell the product to. As though nothing can be done to get new customers – and this is where lead generation comes in.<\/span><\/p>\n

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What Is the Lead in Sales<\/span>?<\/span><\/h2>\n

The <\/span>sales lead definition<\/span> is as follows: a sales lead is a business or person who can finally become a buyer. In short, it is a potential consumer of your service\/product. Lead generation is always the first step of any sales funnel.\u00a0<\/span><\/p>\n

Prospect vs Lead<\/span><\/h2>\n

You can easily get tangled up trying to figure out if it is a prospect or a lead in front of you. There is a difference: in any sales process, you generate leads first, then turn them into prospects and then continue moving them throughout your sales funnel. A prospect is a potential customer who fits certain criteria. <\/span><\/p>\n

For example, a prospect:<\/strong><\/p>\n