{"id":22718,"date":"2019-09-30T10:21:47","date_gmt":"2019-09-30T17:21:47","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=22718"},"modified":"2025-07-07T08:52:10","modified_gmt":"2025-07-07T15:52:10","slug":"surprising-things-that-might-be-holding-back-your-sales","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/surprising-things-that-might-be-holding-back-your-sales\/","title":{"rendered":"6 Surprising Things That Might Be Holding Back Your Sales"},"content":{"rendered":"

On paper, your business looks great. You have an in-demand product or service, a solid business plan, and motivated employees.\u00a0<\/span><\/p>\n

Yet your sales numbers have stagnated. You know you can do better, but you don\u2019t know how.\u00a0<\/span><\/p>\n

<\/p>\n

If you find yourself stumped for <\/span>ideas on how to move sales forward<\/span>, consider the following six surprising issues that might be the root of your problem.<\/span>
\n<\/span><\/p>\n

#1 Not Focusing on a Responsive Website<\/span><\/h2>\n

As of 2018, over <\/span>50% of global web traffic came from mobile phones<\/span><\/a>. The rapid growth of technology means your audience can seek out information on your company or buy products 24\/7.\u00a0<\/span><\/p>\n

A poorly optimized website – or lack of a website altogether – means customers will be reluctant to buy from you and will search elsewhere.<\/span><\/i><\/p>\n

For a traditional business, <\/span>make sure your location, hours, and contact information are easily visible online<\/b> from both a traditional desktop computer and a smartphone.\u00a0<\/span><\/p>\n

It might not be a bad idea to <\/span>have an online catalog with pricing<\/a><\/b> as well.<\/span><\/p>\n

For e-commerce sites, a responsive site is crucial. Customers want to browse and buy products on their lunch break, while waiting in line at the grocery store, and even on the bus home.\u00a0<\/span><\/p>\n

Make the process as painless as possible to boost your sales.\u00a0<\/span><\/p>\n

If your customers spend a lot of time shopping on your site or using your services from a mobile<\/a> phone, <\/span>consider developing an app<\/b> they can download to further streamline the experience.<\/span><\/p>\n

#2 Focusing on a Product and Not a Solution<\/span><\/h2>\n

Harvard professor Theodore Levitt famously said, \u201cPeople don\u2019t want to buy a quarter-inch drill. They want a quarter-inch hole\u201d.\u00a0<\/span><\/p>\n

Your audience is not interested in your products; they\u2019re interested in what your products can do for them.\u00a0<\/span><\/p>\n

What problem can you solve for them?\u00a0<\/span><\/p>\n

When your sales team focuses on why a product\u2019s features are important, it makes it more appealing. The key to good sales is to <\/span>discover what each customer needs and then fulfill that desire<\/b>.\u00a0<\/span><\/p>\n

A vacuum cleaner is a solution to pet fur on the couch.\u00a0<\/span><\/i><\/p>\n

Dish soap is the solution to tough stains on dishes.\u00a0<\/span><\/i><\/p>\n

A tailored suit is the key to making a professional impression at a job interview.\u00a0<\/span><\/i><\/p>\n

Whether selling in-person or writing website content, <\/span>focus on the solutions your company can offer<\/b>.<\/span>
\n<\/span><\/p>\n

\"common<\/p>\n

#3 Forgetting Internal Organization and Company Culture<\/span><\/h2>\n

Ineffective project management<\/a> can lead to problems such as waste, overproduction, underutilized workers, and leads to a slow descent in chaos.\u00a0<\/span><\/p>\n

Whether on an assembly line or at corporate headquarters, <\/span>effectively using your resources is key to maximizing profits<\/b>.\u00a0<\/span><\/p>\n

Your sales problem may not be an issue with your product. It could be the result of inadequate project management techniques and unhappy employees.\u00a0<\/span><\/p>\n

By only focusing on your customers and ignoring your own workforce, you set yourself up for problems.\u00a0<\/span><\/p>\n

Modern auto-manufacturing giants like Ford and Toyota have mastered the art of an efficient workplace with minimum waste that also achieves high employee satisfaction. <\/span>By following their methods<\/span><\/a>, you can also <\/span>boost performance within your own corporation<\/b>.<\/span>
\n<\/span><\/p>\n

#4 Not Researching Your Clients<\/span><\/h2>\n

You know your product inside and out, so you assume you also know what kind of person wants your product.\u00a0<\/span><\/p>\n

This is a common trap many businesses fall into.\u00a0<\/span><\/p>\n

Without researching your audience, you never truly know who uses your business and why.\u00a0<\/span><\/i><\/p>\n

This is a big mistake when reaching out to potential clients. Cold calling and direct marketing will give better results when you <\/span>contact prospects who are actually interested in your offer<\/b>, instead of someone who <\/span>might<\/span><\/i> be.\u00a0<\/span><\/p>\n

With the growing amount of marketing data at our fingertips, not researching the consumer market is just a bad excuse nowadays.\u00a0<\/span><\/p>\n

Once you have converted a potential client into a paying customer, you need to <\/span>maintain the relationship to continue driving sales<\/b>.\u00a0<\/span><\/p>\n

Customer needs are ever-changing, but one thing that never changes is that they want a perfect experience.\u00a0<\/span><\/p>\n

When you <\/span>focus on good customer experience<\/b>, you will turn a one-time sale into a long-term relationship.<\/span>
\n<\/span><\/p>\n

#5 Pitching Too Far Down the Command Chain<\/span><\/h2>\n

If your sales team is cold calling or <\/span>emailing everyone<\/span><\/a> that comes their way, they may be wasting time with employees who have no authority to make purchasing decisions.\u00a0<\/span><\/p>\n

Top salespeople succeed because they <\/span>prioritize quality over quantity and focus on the top-level executives<\/b>.\u00a0<\/span><\/p>\n

Top managers, the VP, and the CEO all have the authority to close a deal on the spot.\u00a0<\/span><\/p>\n

Make sure you\u2019re pitching to the right person<\/b> before you spend hours on a live demo with someone who can\u2019t sign a contract even if they want to.\u00a0<\/span><\/p>\n

If you don\u2019t know who has the decision making authority at a prospective company, then you likely haven\u2019t done enough research to close the sale.<\/span>
\n<\/span><\/p>\n

#6 Trying to Do It All Yourself<\/span><\/h2>\n

If you\u2019re a Fortune 500 company then you may have a team big enough to handle every facet of marketing and sales.\u00a0<\/span><\/p>\n

For small to medium-size businesses, however, you may find many important tasks are not a day-to-day requirement.\u00a0<\/span><\/p>\n

It’s not cost-effective to hire a full-time employee for this task, yet it still needs to get done.\u00a0<\/span><\/p>\n

Instead of forcing current employees to take on work they are unfamiliar with, <\/span>outsource projects to companies who have the first-hand experience<\/b> in those fields.\u00a0<\/span><\/p>\n

Web design<\/a>, branding, and market research are all expansive fields that require a special skill set.\u00a0<\/span><\/p>\n

While it may seem more expensive to outsource these tasks, you\u2019ll reap valuable rewards in the form of customer data and marketing that can drive new sales.<\/span>
\n<\/span><\/p>\n

Focus on the Long Term Goals<\/span><\/h2>\n

Growing your sales is a marathon, not a sprint.\u00a0<\/span><\/p>\n

By taking the time to identify <\/span>areas where your company is lacking<\/span><\/a> and researching the most cost-effective methods for improving, you can <\/span>boost sales without overspending<\/b>.\u00a0<\/span><\/p>\n

Declining or lagging sales numbers don’t always indicate a lack of interest in your product or poor salespeople.\u00a0<\/span><\/p>\n

The culprit could be an unexpected, even surprising, issue that is easier to remedy than you might think.<\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On paper, your business looks great. You have an in-demand product or service, a solid business plan, and motivated employees.\u00a0 Yet your sales numbers have stagnated. You know you can do better, but you don\u2019t know how.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":32830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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