{"id":21705,"date":"2019-05-13T09:59:44","date_gmt":"2019-05-13T16:59:44","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=21705"},"modified":"2025-05-19T04:44:52","modified_gmt":"2025-05-19T11:44:52","slug":"boost-revenue-online-video-content","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/boost-revenue-online-video-content\/","title":{"rendered":"5 Ways Online Video Content Can Boost Your Revenue"},"content":{"rendered":"

It doesn’t matter what type of business you’re running; boosting your revenue likely holds a permanent position right at the top of your list of priorities.<\/span><\/p>\n

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According to one recent study conducted by Aberdeen, marketers who use video tend to see revenue growth at rates of about <\/span>49% higher<\/span><\/a> than those who are still relying on older techniques like blog posts and white papers.<\/span><\/p>\n

But this isn’t just because people love video content as a concept. Video, as a communication medium, brings it a wide range of different benefits that would be difficult (if not impossible) to replicate via other types of content. <\/span><\/p>\n

In recent years, online video content seems to have dominated every channel of communication. And for good reason! Online videos are, as we\u2019ll see, some of the most effective marketing tools available to you right now.<\/span><\/p>\n

So let\u2019s take a look at the five key ways that online video content can boost your revenue, in particular, that you’ll definitely want to pay attention to in 2019 and beyond.<\/span><\/p>\n

1. Video gets to viewers\u2019 hearts<\/b><\/h2>\n

The number one way to boost your business’s revenue is to sell more products and services, right? Of course – and video is perhaps the most powerful ally you have to that end. <\/span><\/p>\n

According to Hubspot<\/span><\/a>, 64% of people are more likely to buy your product or engage with your service after watching a video about it online. Therefore, a steady stream of online videos can quickly become the best fleet of salespeople you’ve ever had.<\/span><\/p>\n

Let\u2019s face it, no matter how hard we try to make rational decisions, in the end, emotions are the primary driver of our decision-making process. Part of this has to do with the fact that we understand complicated ideas better when they’re presented to us visually, sure. <\/span><\/p>\n

But once again, convincing someone to part with their hard-earned money and make a purchase, lives and dies based on the emotion you create. Video marketing is absolutely leading the pack in that regard.<\/span><\/p>\n

2. Video is an Opportunity to Build a Bridge to Your Customers<\/h2>\n

As a business owner, one of the core pillars of your success comes by way of your ability to explain to people not only what it is that you do, but how you do it and <\/span>why those two things matter to someone’s life.<\/span><\/i><\/p>\n

That naturally requires a certain amount of education on your part, and to that end, video is second-to-none. Video can convey all of the same information that a white paper could, for example, but it can do it A) in a far more compelling way, and B) in a fraction of the time.<\/span><\/p>\n