{"id":20294,"date":"2019-01-17T03:00:53","date_gmt":"2019-01-17T11:00:53","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=20294"},"modified":"2024-06-18T03:13:41","modified_gmt":"2024-06-18T10:13:41","slug":"fulfilltopia-saves-thousands-switching-to-nimble","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/fulfilltopia-saves-thousands-switching-to-nimble\/","title":{"rendered":"Fulfilltopia Saves Thousands After Switching to Nimble + Office 365 from Salesforce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Fulfilltopia<\/span><span style=\"font-weight: 400;\"> is a third party <\/span><span style=\"font-weight: 400;\">order fulfillment and distribution company that helps companies sell their products through e-commerce, retail, subscription, crowdfunding, and flash sales fulfillment, as well as international distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in <\/span><span style=\"font-weight: 400;\">2009 by Eric Brown, the inventory management company<\/span><span style=\"font-weight: 400;\"> is based in Virginia Beach, VA and is one of the fastest privately held growing businesses in America. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fulfilltopia picks, packs and ships companies\u2019 products <\/span><span style=\"font-weight: 400;\">to successfully manage inventory, quality control and day-to-day logistics.<\/span><\/p>\n<h3>Takeaways:<\/h3>\n<ul>\n<li>Leaving Salesforce for Nimble saved\u00a0Fulfilltopica thousands in support service <a href=\"https:\/\/www.nimble.com\/pricing\/\">costs<\/a><\/li>\n<li>Cloud-based applications and services provide fewer technical demands<\/li>\n<li>Nutshell &amp; Pipedrive didn&#8217;t provide the infrastructure Fulfilltopica needed<\/li>\n<li>Nimble&#8217;s integration with Office 365 sealed the deal<\/li>\n<li>In the future,\u00a0Fulfilltopia will move its client success team onto Nimble<\/li>\n<\/ul>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/distribution-and-logistics_virginia-beach-va-23455_54532.jpg\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-20325 size-full\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/distribution-and-logistics_virginia-beach-va-23455_54532.jpg\" alt=\"fulfilltopia switches from Salesforce to Nimble\" width=\"409\" height=\"118\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/distribution-and-logistics_virginia-beach-va-23455_54532.jpg 409w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/distribution-and-logistics_virginia-beach-va-23455_54532-300x87.jpg 300w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/a><\/p>\n<h2><b>The Challenge: Salesforce is Expensive. Nutshell &amp; Pipedrive Couldn\u2019t Do The Job<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fulfilltopia had been using Salesforce CRM off and on for several years, but Eric Brown, founder and CEO, found it wasn\u2019t a good experience or a good fit for the company. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Early on, we went looking for some kind of contact relationship <a href=\"https:\/\/www.nimble.com\/blog\/contact-management-organizing-your-contacts-in-nimble\/\">management solution<\/a>, and naturally we found Salesforce online.\u00a0 At one point we upgraded to the top of the line Enterprise account but didn&#8217;t like it. \u00a0We were told we would have to pay to downgrade<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We later purchased Pardot, Salesforce\u2019s marketing automation product, but despite working with three different development teams, could never get it off the ground.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">According to Brown, Salesforce was complicated and costly to customize. Other than access to basic contact data management, Brown was forced to customize the system extensively to meet their needs. As a result, the system became too costly to maintain.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Over the last three years, <\/span><\/i><b><i>we <\/i><\/b><b><i>spent at least $40,000<\/i><\/b><i><span style=\"font-weight: 400;\"> on Salesforce development costs alone, plus <\/span><\/i><b><i>$600-$700<\/i><\/b><i><span style=\"font-weight: 400;\"> a month in licensing fees for service<\/span><\/i><span style=\"font-weight: 400;\">,\u201d says Brown.<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-20299\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM-1024x725.png\" alt=\"\" width=\"680\" height=\"481\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM-1024x725.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM-300x212.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM-768x543.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM-1536x1087.png 1536w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.54.15-PM.png 1618w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After multiple starts and stops with Salesforce and other CRM systems including Nutshell and Pipedrive, Brown decided it was time to look for a different <a href=\"https:\/\/www.nimble.com\/blog\/small-business-crm\/\">CRM system<\/a>. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI was locked into our contract and it was clear we weren\u2019t going to <\/span><\/i><i><span style=\"font-weight: 400;\">get the results we were looking for, so the easiest thing for me to do at <\/span><\/i><i><span style=\"font-weight: 400;\">that point was to abandon Salesforce for Nimble, and that&#8217;s what we did.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">To deliver an exceptional customer experience Brown looked for an easy-to-implement, easy-to-use simple <a href=\"https:\/\/www.nimble.com\/blog\/cloud-vs-saas-applications\/\">CRM solution<\/a> that integrates:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Social and communications channels<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Microsoft Office 365<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Artificial intelligence (AI) for automating mundane research\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Data entry tasks that deliver actionable insights to his sales and marketing teams<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reporting to ensure teams and management are all on the same page\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brown also favored cloud-based applications and services, which would enable Fulfilltopia to deploy these applications in less time, with fewer technical demands, and with a small up-front financial investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While researching <a href=\"https:\/\/www.nimble.com\/\">small business CRM<\/a> systems online, Brown noticed Nimble kept coming up in his search results. For him, Nimble\u2019s ease-of-use and social aspects were very appealing, along with its ability to integrate contacts from multiple SaaS systems to accommodate increasing complexity as his business needs grow.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">It became evident really quickly that Nimble is unlike other products on the market \u2013 it\u2019s simple and intelligent. The ease-of-use along with robust data enrichment and integration with Office 365 sealed the deal for me<\/span><\/i><span style=\"font-weight: 400;\">,\u201d notes Brown.<\/span><\/p><\/blockquote>\n<h2><b>The Solution: Nimble is Easy to Set Up and Saves Thousands of Dollars<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fulfilltopia found the perfect fit in Nimble. Now they manage their sales activity and marketing automation in one system, without costly customizations or add-on products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brown and his team were also very impressed with the ease of setup and ability to be productive right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brown\u2019s a strong believer in partnering with the right people, and Nimble&#8217;s support team, including the CEO, went out of their way to deliver an exceptional user experience, something <\/span><span style=\"font-weight: 400;\">Brown<\/span><span style=\"font-weight: 400;\"> values as much as the product itself.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c<strong>When we experienced problems with Salesforce<\/strong>, you had to play phone and\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">email tag with customer support and <strong>spend $250 an hour to troubleshoot the problem<\/strong>. \u00a0But with Nimble, we receive a level of service we\u2019ve never experienced before. <strong>Nimble\u2019s support <a href=\"https:\/\/www.nimble.com\/blog\/crm-for-staffing-agency\/\">staff<\/a> responds immediately<\/strong>, identifies the problem, and quickly determines a resolution, with no upcharge.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u2018The fact that the CEO actually personally responded to my email on a Saturday afternoon spoke volumes in terms of the organization and the fit<\/span><\/i><span style=\"font-weight: 400;\">,\u201d recalls Brown.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of the more than 140+ possible Nimble integrations, Fulfilltopia is integrating with Office 365 and Wufoo, an online form builder, to provide a complete marketing, sales and relationship management system that fulfills their customer relationship management needs.<\/span><\/p>\n<p><a href=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM.png\" class=\"external\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-20298\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM-1024x602.png\" alt=\"\" width=\"680\" height=\"400\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM-1024x602.png 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM-300x176.png 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM-768x452.png 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM-1536x904.png 1536w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2019\/01\/Screen-Shot-2019-01-11-at-1.52.45-PM.png 1547w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<h2><b>The Results: Office 365 Integration + Seamless Pipeline Management<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brown<\/span><span style=\"font-weight: 400;\"> relies on Nimble\u2019s <\/span><a href=\"https:\/\/www.nimble.com\/features\/relationship-management\/\"><span style=\"font-weight: 400;\">contact management and social insights features<\/span><\/a><span style=\"font-weight: 400;\"> to help manage his growing customer and prospect lists. Thanks to Nimble\u2019s automated data enrichment, Fulfilltopia has access to detailed business and social media information to help qualify prospects they should pursue and customize communications at every touchpoint.<\/span><\/p>\n<p><a href=\"https:\/\/www.nimble.com\/microsoft\/\"><span style=\"font-weight: 400;\">Fulfilltopia uses <\/span><\/a><span style=\"font-weight: 400;\">Nimble with Office 365\u00a0to <\/span><span style=\"font-weight: 400;\">integrate email, an integration that wasn\u2019t possible with Salesforce. Now they can easily find and import contact email addresses along with full contact details in one location. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team loves the ability to receive an email notification when a contact fills out a form on their website, with one-click access to enriched profiles which allow them to qualify, reach out, and connect in a timely, personalized manner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nimble also helps <\/span><span style=\"font-weight: 400;\">Brown<\/span><span style=\"font-weight: 400;\"> and his team better manage their <\/span><a href=\"https:\/\/www.nimble.com\/features\/sales-and-marketing\/\"><span style=\"font-weight: 400;\">pipeline and workflows<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Nimble automatically ties their tasks, events, and communications to each deal, allowing them to <\/span><span style=\"font-weight: 400;\">visually<\/span><span style=\"font-weight: 400;\"> see everything that\u2019s happening with each opportunity, which is extremely helpful in managing pipeline activity and keeping everyone on the same page. <\/span><span style=\"font-weight: 400;\">Using Nimble to track customer relationships, the team can see the entire life cycle of that client to improve sales outreach and nurture deeper connections. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Alignment with our partners is very important to me in a business relationship. Nimble gives us peace of mind. Nimble\u2019s focus on the customer experience and investment in our success are really why I chose them<\/span><\/i><span style=\"font-weight: 400;\">,\u201d concludes <\/span><span style=\"font-weight: 400;\">Brown<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2><b>Future Plans: Adding Client Success Team onto Nimble<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fulfilltopia is in the process of evolving their real-time business model to ensure future success, transitioning all customer service personnel to client success associates, who will have sales responsibilities and also become Nimble users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The e-commerce fulfillment company plans to introduce <\/span><span style=\"font-weight: 400;\">Nimble to more people in its organization as they continue to grow.<\/span><span style=\"font-weight: 400;\"> Brown is also looking forward to taking advantage of <\/span><a href=\"https:\/\/www.nimble.com\/mobile\/\"><span style=\"font-weight: 400;\">Nimble\u2019s mobile app<\/span><\/a><span style=\"font-weight: 400;\"> and its added flexibility and convenience it will offer his team. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fulfilltopia is a third party order fulfillment and distribution company that helps companies sell their products through e-commerce, retail, subscription, crowdfunding, and flash sales fulfillment, as well as international distribution. Founded in 2009 by Eric Brown, the inventory management company [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-20294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Switching to Nimble from Salesforce<\/title>\n<meta name=\"description\" content=\"Fulfilltopia is a third party order fulfillment and distribution company that helps companies sell their products through e-commerce, retail,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nimble.com\/blog\/fulfilltopia-saves-thousands-switching-to-nimble\/\" 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