{"id":16271,"date":"2018-08-08T08:35:12","date_gmt":"2018-08-08T15:35:12","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=16271"},"modified":"2024-06-18T03:19:23","modified_gmt":"2024-06-18T10:19:23","slug":"b-squared-media-leverages-nimble","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/b-squared-media-leverages-nimble\/","title":{"rendered":"How B Squared Media Uses Nimble in Office 365 to Scale Its Digital Agency"},"content":{"rendered":"

Based in Stanton, New Jersey, <\/span>B Squared Media<\/span><\/a> is a rapidly growing done-for-you social media marketing and advertising company.<\/span><\/p>\n

Founded by Brooke Sellas<\/span> in 2012, today the team of 13 helps companies modernize the ways <\/span>they interact with their current and\u00a0prospective clients by <\/span>managing social media and advertising on their behalf.<\/span><\/p>\n

<\/p>\n

\"Nimble-<\/p>\n

The CRM\u00a0Challenge<\/h2>\n

From the start, Sellas wanted <\/span>a sales CRM system<\/a> to help her understand her pipeline and for forecasting. She <\/span>tried a number of CRMs, but they<\/span> were either too robust and expensive, or they were too small and didn\u2019t meet her needs.<\/span><\/p>\n

Brooke tried Hubspot’s free CRM but found she would need to upgrade to a costly marketing automation system to access some of the CRM basics she needed, such as visibility into her pipeline, robust reporting, forecasting, and messaging. <\/span><\/p>\n

She also looked at Infusionsoft, but found it to be too costly and lacking in functionality. Then, she tried Zoho CRM but their customer service was inadequate and the system didn\u2019t match her requirements.<\/span>\u00a0<\/b><\/p>\n

The CRM Solution<\/h2>\n

Brooke heard about Nimble through the online social media community. Based on <\/span>positive user reviews<\/span><\/a>, she decided to give it a try. She immediately fell in love with Nimble for its robust features and functionality as well as its deep integration with (and easy accessibility from) Office 365.<\/span><\/p>\n

\u201cNimble was the right fit for us,\u201d notes Brooke. \u201cWe are a social media company, so the fact that Nimble enables me to use social media more effectively [by highlighted social connections, storing conversations, and delivering social signals] was a key factor in my decision.\u201d<\/span><\/p>\n

Because Nimble and Office 365 work together effortlessly, Brooke found she was able to replace the software tools they were using at the time, including <\/span>Dropbox, Gmail, and Zoho CRM<\/span>. The streamlined stack also makes it ideal for onboarding new employees. With this seamless approach, all of B Squared Media\u2019s information is stored in one central location, simplifying their processes and operations. <\/span><\/p>\n

\u201cThe Nimble and Office 365 pairing<\/a> saves us time and money, which is very important to me. We are a fast-growing small business, and a lean startup, so anything I can do to save the time\u00a0wasted on inputting data and focus more on selling is a big win for the company,\u201d explains Brooke.<\/span><\/p>\n

B Squared Media\u00a0+ Nimble<\/h2>\n

Nimble meets B Squared Media\u2019s needs perfectly and helps Brooke better manage her pipeline and sales outreach<\/span>. Using <\/span>the <\/span>Nimble Smart Contacts app<\/span><\/a>, Brooke can easily upload inbound email inquiries for consultations to Nimble, and add prospects<\/span> she encounters on social media in order to quickly qualify and build a channel of communications with that person and company.<\/span><\/p>\n