{"id":14855,"date":"2018-04-03T13:45:31","date_gmt":"2018-04-03T20:45:31","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=14855"},"modified":"2024-06-18T03:21:40","modified_gmt":"2024-06-18T10:21:40","slug":"how-brand24-is-using-nimble-to-scale-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/how-brand24-is-using-nimble-to-scale-influencer-marketing\/","title":{"rendered":"How Brand24 Is Using Nimble to Scale Influencer Marketing"},"content":{"rendered":"

<\/b>Brand24<\/a><\/span> is a fast-growing <\/span>social media monitoring company<\/span>. With a global presence and 60 employees, this European start-up has created one of the most popular and effective methods of monitoring and measuring the buzz around a company\u2019s brand or product on the Internet. <\/span><\/p>\n

The Challenge<\/h2>\n

Two years ago, Brand24 decided to move into the U.S. and global markets. Their goal was to connect with marketers who might be interested in testing their social listening tool and provide feedback and recommendations to improve the product. <\/span><\/p>\n

But the company\u2019s Global Communications Manager, Magdalena Urbaniak<\/a>, was finding it time-consuming to perform her own research on marketing experts, journalists and bloggers in the U.S. Culling through thousands of contacts on Facebook and LinkedIn, reaching out and staying in contact while using Excel to track all of this activity was ineffective and cumbersome.<\/span><\/p>\n

Magdalena realized she needed a solution that would store all her contacts in a single repository and give her an easy way to build and manage relationships and support the company\u2019s growth strategy.<\/span><\/p>\n