{"id":14451,"date":"2018-01-29T06:00:00","date_gmt":"2018-01-29T14:00:00","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/?p=14451"},"modified":"2024-08-26T05:19:03","modified_gmt":"2024-08-26T12:19:03","slug":"12-social-selling-tips-for-padawan-learners","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/12-social-selling-tips-for-padawan-learners\/","title":{"rendered":"12 Social Selling Tips for Padawan Learners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I have embraced social selling. Practicing it has opened doors for clients and produced freelance and full-time opportunities.\u00a0<\/span><span style=\"font-weight: 400;\">Social selling techniques and activities are opportunities for growth. They will help you improve, warm up, and build relationships with people.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I prefer a balanced outbound and inbound strategy that includes many approaches.<\/span><\/p>\n<p>Give these 12 methods a shot and watch your results improve:<!--more--><\/p>\n<h3><b><b>1. Stand Out: Build and Own Your Personal Brand.<\/b><\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimize customer-centric digital profiles on social networks.<\/span><\/li>\n<li><b><b>Own your online reputation<\/b><span style=\"font-weight: 400;\">; for examples, see:<\/span><\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/topdogsocialmedia.com\/linkedin-marketing-infographic\/\" class=\"external\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">How to Create an All-Star LinkedIn Profile<\/span><\/i><span style=\"font-weight: 400;\"> [Infographic]<\/span><\/a><span style=\"font-weight: 400;\"> by<\/span><a href=\"https:\/\/twitter.com\/MelonieDodaro\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> Melonie Dodaro<\/span><\/a><\/p>\n<p><a href=\"https:\/\/socialsellingmasters.com\/training\/2016\/the-ultimate-cheat-sheet-for-linkedin-infographic\/\" class=\"external\" rel=\"nofollow\"> <i><span style=\"font-weight: 400;\">The Ultimate Cheat Sheet for LinkedIn<\/span><\/i><span style=\"font-weight: 400;\"> [Infographic<\/span><\/a><span style=\"font-weight: 400;\">] by <\/span><a href=\"https:\/\/twitter.com\/kokasexton\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Koka Sexton<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To increase connect-and-response rates, you need to represent yourself as a credible authority, resource, and trusted advisor. Buyers trust peer recommendations. Ask folks who know your work to recommend you online. The \u201csocial proof\u201d of what others say about you is more impressive than what you say about yourself.<\/span><\/p>\n<h3><b><b>2. Do Research: Gain Insightful Business Knowledge of Target Prospects\/Organizations.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do this via their Web sites, <\/span><i><span style=\"font-weight: 400;\">About Us<\/span><\/i><span style=\"font-weight: 400;\"> pages, biographies, press\/news pages, blogs, annual reports, etc.<\/span><\/p>\n<h3><b><b>3. Setup <\/b><a href=\"https:\/\/www.google.com\/alerts\" class=\"external\" rel=\"nofollow\"><b>Google Alerts<\/b><\/a><b>: Be On-Top of Industry\/Organization\/Prospect <\/b><a href=\"https:\/\/www.amazon.com\/Shift-Harness-Trigger-Prospects-Customers\/dp\/1450240070\" class=\"external\" rel=\"nofollow\"><b>Trigger Events<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Common triggers are new funding, growth, job changes, relocations, new hires, new product and\/or service launches, etc.<\/span><\/p>\n<h3><b><b>4. Do <\/b><b><i>More<\/i><\/b><b> Research: Reading, Listening, Learning.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Follow and engage with prospects, customers, influencers, and organizations on their preferred social media channels, such as <\/span><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">LinkedIn Groups<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Twitter<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Medium<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Quora<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Google+<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">YouTube<\/span><\/i><span style=\"font-weight: 400;\">, and other industry-specific forums. Become familiar with their industry, interests, and personalities. Interact and vote their answers up. <\/span><i><span style=\"font-weight: 400;\">Like<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">comment<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">share<\/span><\/i><span style=\"font-weight: 400;\"> their content as appropriate.<\/span><\/p>\n<h3><b><b>5. Leverage Network Connections: Use Relationships to Gain Introductions to Prospects<\/b><span style=\"font-weight: 400;\">.<\/span><\/b><\/h3>\n<p>In relation to asking for help, always be giving and generous with your time. Pay it forward and help others with no expectations\u2026you may not get a thank you, but continue being a giver.<\/p>\n<h3><b><b>6. Compliment\/Congratulate Prospects\u2019 Organization\/Strategy\/Product.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Test various delivery methods, such as email, <\/span><i><span style=\"font-weight: 400;\">LinkedIn InMail<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Twitter DM<\/span><\/i><span style=\"font-weight: 400;\">, direct mail, text, video, phone, etc. Capture attention in seconds by proving you have done your homework. Drop cogent data points about prospects and their organization.<\/span><\/p>\n<h3><b><b>7. Leverage Video.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Years ago, influencers predicted video would become a part of the business-to-business community. At the time it was only seen in the business-to-consumer community. Now personalized videos are being created by Sales Development Representatives and Account Executives. They are bringing back human-to-human connections so are becoming more prevalent in business-to-business. Impactful storytelling videos are being crafted with recording and sharing platforms: <\/span><i><span style=\"font-weight: 400;\">Vidyard<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Wistia<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">ilos<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">OneMob<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Cincopa<\/span><\/i><span style=\"font-weight: 400;\">, etc., plus free <\/span><i><span style=\"font-weight: 400;\">Google Chrome<\/span><\/i><span style=\"font-weight: 400;\"> extensions such as <\/span><i><span style=\"font-weight: 400;\">Vidyard GoVideo<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Wistia Soapbox<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Loom<\/span><\/i><span style=\"font-weight: 400;\">, etc., are popular.<\/span><\/p>\n<h3><b><b>8. Always Bring Value: Educate Prospects Sharing Content Relevant to their Role\/Industry.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Share content that you, others in your organization, or even someone outside of your organization created. Provide value and help your prospective contacts improve their personal and professional brand. For more tips, see my <\/span><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><span style=\"font-weight: 400;\"> post: <\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/pulse\/7-tips-more-effective-b2b-demand-generation-lead-sales-ciccolella\"><span style=\"font-weight: 400;\">7 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing, &amp; Sales<\/span><\/span><\/p>\n<h3><b><b>9. Use the Phone: Have a Conversation<\/b><\/b><\/h3>\n<p>The phone is still a critical go-to-market tool. Compelling and personalized voicemail messages and great storytelling work. While asking the right questions helps you zero in on understanding how you can best help others.<\/p>\n<h3><b><b>10. Navigate Organizational Hierarchies: Create Allies Along the Way.<\/b><\/b><\/h3>\n<p>Communicate with prospects and their <a href=\"https:\/\/www.nimble.com\/blog\/crm-for-staffing-agency\/\">staff<\/a>. Gain business intelligence and advice. Know how to influence, build trust, and be relevant to the primary decision maker or committee.<\/p>\n<h3><b><b>11. Always Be Networking: Online &amp; Offline.<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I love it when strangers approach me and say, &#8220;You are known for connecting and helping people. Can you help me?&#8221; <\/span><span style=\"font-weight: 400;\">Ask people you meet in-person or on-the-phone to connect on digital networks. Send<\/span><b> personalized requests. <\/b><span style=\"font-weight: 400;\">Do not use the standard generic request to connect. Be authentic and write a personal note.<\/span><\/p>\n<h3><b><b>12. Apply Social Selling During Every Stage of the Sales Cycle.<\/b><\/b><\/h3>\n<p>Social Selling is not only about prospecting or lead generation at the top of the sales funnel. Even after a customer relationship is well established continue to educate and bring fresh ideas. Be a resource throughout the buyer\u2019s journey.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14722\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-03-07-at-12.56.59-PM-300x145.jpg\" alt=\"Screen Shot 2018-03-07 at 12.56.59 PM\" width=\"506\" height=\"245\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-03-07-at-12.56.59-PM-300x145.jpg 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-03-07-at-12.56.59-PM-1024x494.jpg 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-03-07-at-12.56.59-PM-768x370.jpg 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-03-07-at-12.56.59-PM.jpg 1240w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For a high-quality <a href=\"https:\/\/www.nimble.com\/blog\/sales-pipeline-tips\/\">sales pipeline<\/a>, practice these tips (and check out the bonus list and videos!) to grow revenue and gain more prospects, customers, and advocates.<\/span><\/p>\n<h2><b>Bonus 1: Social Selling and Marketing Jedi Council List<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following lists contain LinkedIn and Twitter profiles. The lists include over 30 Jedi&#8217;s that drop serious knowledge. I learn a lot from these Jedi&#8217;s stellar content! Special thanks to council members that contributed some sage quotes.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cMuch to learn, you still have\u2026\u201d <\/span><\/i><span style=\"font-weight: 400;\">&#8212; Yoda<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14456\" src=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-01-29-at-10.19.07-AM-300x221.jpg\" alt=\"Screen Shot 2018-01-29 at 10.19.07 AM\" width=\"453\" height=\"334\" srcset=\"https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-01-29-at-10.19.07-AM-300x221.jpg 300w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-01-29-at-10.19.07-AM-1024x753.jpg 1024w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-01-29-at-10.19.07-AM-768x565.jpg 768w, https:\/\/landingstorageaccnmbl.blob.core.windows.net\/wplandingnmbl\/2018\/01\/Screen-Shot-2018-01-29-at-10.19.07-AM.jpg 1224w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Communicating with an audience-first mentality is an important mindset for any content program because it means we are putting the needs of our audience above our own.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It\u2019s often a subtle shift, but a significant one: What does our audience need from us? What will they value? How can we improve their lives?&#8221; <\/span><\/i><span style=\"font-weight: 400;\">&#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/annhandley\"> <span style=\"font-weight: 400;\">Ann Handley<\/span><\/span> <a href=\"https:\/\/twitter.com\/MarketingProfs\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@MarketingProfs<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/brianburns\/\"><span style=\"font-weight: 400;\">Brian Burns<\/span><\/span><a href=\"https:\/\/twitter.com\/BriangBurns\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@BriangBurns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/brianfanzo\"><span style=\"font-weight: 400;\">Brian Fanzo<\/span><\/span> <a href=\"https:\/\/twitter.com\/iSocialFanz\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@iSocialFanz<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/bryanjkramer\"><span style=\"font-weight: 400;\">Bryan Kramer<\/span><\/span> <a href=\"https:\/\/twitter.com\/bryankramer\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@bryankramer<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;Educate and inform instead of interrupt and sell.&#8221; <\/span><\/i><span style=\"font-weight: 400;\">&#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/davidmeermanscott\"> <span style=\"font-weight: 400;\">David Meerman Scott<\/span><\/span> <a href=\"https:\/\/twitter.com\/dmscott\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@dmscott<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/brynnetillman\/\"><span style=\"font-weight: 400;\">Brynne Tillman<\/span><\/span><a href=\"https:\/\/twitter.com\/BrynneTillman\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@BrynneTillman<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/dharmesh\"><span style=\"font-weight: 400;\">Dharmesh Shah<\/span><\/span> <a href=\"https:\/\/twitter.com\/dharmesh\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@dharmesh<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/garyvaynerchuk\"><span style=\"font-weight: 400;\">Gary Vaynerchuk<\/span><\/span> <a href=\"https:\/\/twitter.com\/garyvee\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@garyvee<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/gerrymoran\/\"><span style=\"font-weight: 400;\">Gerry Moran<\/span><\/span><a href=\"https:\/\/twitter.com\/GerryMoran\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@GerryMoran<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;If your content doesn\u2019t position you as visible, valuable, and connected \u2013 you\u2019re just adding to the noise.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; <\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jackkosakowski1\"><span style=\"font-weight: 400;\">Jack Kosakowski<\/span><\/span> <a href=\"https:\/\/twitter.com\/JackKosakowski\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@JackKosakowski<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jamestshanks\"><span style=\"font-weight: 400;\">Jamie Shanks<\/span><\/span> <a href=\"https:\/\/twitter.com\/jamietshanks\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@jamietshanks<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;Every business is simply a collection of great people. Social selling lets you prove that.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jaybaer\/\"> <span style=\"font-weight: 400;\">Jay Baer<\/span><\/span> <a href=\"https:\/\/twitter.com\/jaybaer\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@jaybaer<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jebblount\"><span style=\"font-weight: 400;\">Jeb Blount<\/span><\/span> <a href=\"https:\/\/twitter.com\/SalesGravy\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@SalesGravy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jeffsheehan2010\"><span style=\"font-weight: 400;\">Jeff Sheehan<\/span><\/span> <a href=\"https:\/\/twitter.com\/jeffsheehan\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@jeffsheehan<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jeffreygitomer\"><span style=\"font-weight: 400;\">Jeffrey Gitomer<\/span><\/span> <a href=\"https:\/\/twitter.com\/gitomer\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@gitomer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jillkonrath\"><span style=\"font-weight: 400;\">Jill Konrath<\/span><\/span> <a href=\"https:\/\/twitter.com\/jillkonrath\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@jillkonrath<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u201cMake deposits before asking for withdraws.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jillrowley\"> <span style=\"font-weight: 400;\">Jill Rowley<\/span><\/span> <a href=\"https:\/\/twitter.com\/jill_rowley\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@jill_rowley<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jimkeenan\/\"><span style=\"font-weight: 400;\">Jim Keenan<\/span><\/span><a href=\"https:\/\/twitter.com\/keenan\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@keenan<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/joepulizzi\"><span style=\"font-weight: 400;\">Joe Pulizzi<\/span><\/span> <a href=\"https:\/\/twitter.com\/JoePulizzi\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@JoePulizzi<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;My Social Selling Mantra is that \u201cService is the New Selling\u201d. I truly believe that we\u2019re on this planet to help others grow. If you can figure out a way to help other people grow at scale, you will build a Goldmine.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; <\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/jonvferrara\"><span style=\"font-weight: 400;\">Jon Ferrara<\/span><\/span> <a href=\"https:\/\/twitter.com\/Jon_Ferrara\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@Jon_Ferrara<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/kenkrogue\"><span style=\"font-weight: 400;\">Ken Krogue<\/span><\/span> <a href=\"https:\/\/twitter.com\/kenkrogue\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@kenkrogue<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;The definition of Social Selling is simple, straightforward and uncomplicated: Social Selling is leveraging social media to generate revenue. That\u2019s it. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The relationships formed and the activities conducted on social media and across the internet are measurable, quantifiable data points that marketing and sales must use in their daily workflow to generate revenue. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Buyer intent data is the new standard in sales data. It enables both the social and non-social sales professional to personalize and leverage real-time conversations wherever and whenever they occur with a greater degree of certainty.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/kevinthomastully\"> <span style=\"font-weight: 400;\">Kevin Thomas Tully<\/span><\/span> <a href=\"https:\/\/twitter.com\/kevinttully\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@kevinttully<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/kokasexton\"><span style=\"font-weight: 400;\">Koka Sexton<\/span><\/span> <a href=\"https:\/\/twitter.com\/kokasexton\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@kokasexton<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/mthreejr\/\"><span style=\"font-weight: 400;\">Mario M. Martinez Jr<\/span><\/span><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/twitter.com\/M_3jr\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@M_3jr<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;The key to social selling, and really selling in general, is to only sell a product you actually care about. Social selling is a great tool for magnifying your passion about the industry, the problem, and your solution. If you don\u2019t care, it\u2019ll be apparent. If you do care, it\u2019ll greatly enhance your advantage and not only close deals but generate inbound and referrals.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; <\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/maxaltschuler\/\"><span style=\"font-weight: 400;\">Max Altschuler<\/span><\/span> <span style=\"font-weight: 400;\">@MaxAlts<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Too often we forget that social selling is simply an extension of what we do best &#8212; create a meaningful, emotional connection that leads to business benefits. Many turn technology into a customer barrier instead of a conduit by posting out of obligation instead of out of an effort to share value.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/markwschaefer\"> <span style=\"font-weight: 400;\">Mark Schaefer<\/span><\/span> <a href=\"https:\/\/twitter.com\/markwschaefer\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@markwschaefer<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Reaching out to prospects through cold calling is not nearly as effective as it used to be. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A third (32%) of business decision makers would respond to a cold call less than ten percent of the time. However, they are more likely to respond to someone that was introduced through their professional network. (Source: The State of Sales 2017)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The key to effective social selling is to leverage third-party credibility in the form of introductions and referrals. Tap into your network to see who your connections know that they can introduce you to.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/meloniedodaro\/\"> <span style=\"font-weight: 400;\">Melonie Dodaro<\/span><\/span> <a href=\"https:\/\/twitter.com\/MelonieDodaro\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@MelonieDodaro<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cLeaders need to get off the social sidelines. Your spectator days are numbered. You need to be trained in social media and learn how to write effectively. You need to have the courage to share your experiences and opinions. The brands that are winning are the ones where leaders are going all in on personal branding and stepping into the social media spotlight.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/michaelaalexis\/\"> <span style=\"font-weight: 400;\">Michaela Alexis<\/span><\/span><a href=\"https:\/\/twitter.com\/mickalexis\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@mickalexis<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/milesaustin\/\"><span style=\"font-weight: 400;\">Miles Austin<\/span><\/span> <a href=\"https:\/\/twitter.com\/milesaustin?lang=en\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@milesaustin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/nancynardin\/\"><span style=\"font-weight: 400;\">Nancy Nardin<\/span><\/span> <a href=\"https:\/\/twitter.com\/sellingtools\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@sellingtools<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;From an executive perspective, the key to exceptional social selling and marketing is the alignment of your sales and marketing organization. When sales and marketing are collaborating, it is a win-win for successful social selling AND B2B social media marketing.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/nealschaffer\"> <span style=\"font-weight: 400;\">Neal Schaffer<\/span><\/span> <a href=\"https:\/\/twitter.com\/NealSchaffer\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@NealSchaffer<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIf you&#8217;re in Sales or Marketing, and who isn\u2019t these days, you need to make sure you\u2019re A.T.O.M.I.C., Always Top Of Mind In your Community. When your subject is mentioned anywhere and someone from your network is in the room, will they a) think of you b) mention you c) highly recommend you. If your answer is C, you never need to do acquisition again as your network is actively selling you in the most positive way.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/perryvanbeek\/\"> <span style=\"font-weight: 400;\">Perry van Beek <\/span><\/span><a href=\"https:\/\/twitter.com\/perryvanbeek\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">@perryvanbeek<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Add value, not volume &#8211; as you\u2019re trying to build relationships to social sell with, remember your goal is to add as much value as you can so they will take your call, respond to your email, and eventually, do business with you. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Everything you do should be around the value you can add and the benefits they can receive if they choose to do business with you. Don\u2019t send message after message, counting out loud how many times you\u2019ve touched base with them. Only when you\u2019ve added enough value to the relationship have you earned the right to their most valuable asset: their time and attention.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/philgerb\/\"> <span style=\"font-weight: 400;\">Phil Gerbyshak<\/span><\/span> <a href=\"https:\/\/twitter.com\/PhilGerb\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@PhilGerb<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Why most people won&#8217;t accept the first meeting on a LinkedIn connection request or InMail.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It has nothing to do with your message. It has everything to do with the fact you have not earned the right to ask for the meeting. You must prove you are worth. This doesn&#8217;t mean you are in a weaker position, although that is what many feel. It means you need to present yourself and your company with courage and confidence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Remember people will accept meetings with strangers if they feel they can learn something from them.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/rharris415\/\"> <span style=\"font-weight: 400;\">Richard Harris<\/span><\/span><a href=\"https:\/\/twitter.com\/rharris415\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">@rharris415<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/shanegibson\"><span style=\"font-weight: 400;\">Shane Gibson<\/span><\/span> <a href=\"https:\/\/twitter.com\/shanegibson\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@shanegibson<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/sunny-lenarduzzi-22b0912a\/\"><span style=\"font-weight: 400;\">Sunny Lenarduzzi<\/span><\/span> <a href=\"https:\/\/twitter.com\/SunnyLenarduzzi\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@SunnyLenarduzzi<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8220;Digital tools like social give us infinitely better ways to understand where our customers are coming from. However, there are still those lazy marketers out there who use social as a blast advertising medium, and lazy salespeople who don\u2019t use social to get to know their customer before they pitch them. In fact, the term Social Selling bothers me because many people just want to know how to use social platforms to \u201csell.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The explosion of digital, social and <a href=\"https:\/\/www.nimble.com\/mobile-crm\/\">mobile<\/a> technology didn\u2019t make buyers grow three heads<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Instead, we should be learning how to use social for the essential work of getting to know our prospects and customers. We need to use these fabulous tools to listen\u2014and listen closely\u2014to what buyers want. There is so much we can learn if we just shut up and listen!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">What used to take us weeks of pouring through research now takes us a fraction of the time studying profiles, sifting through conversations and reaching out to ask questions and add value. The modern buyer doesn\u2019t want to hear your pitch\u2014he\u2019s done his own research online, and will ask the advice of friends and connections before he\u2019s ready to buy. What he wants from you is value and information he can trust when making that decision. He wants you to know where he\u2019s coming from.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sure, advertising has its place. It always has and always will. But social gives us unprecedented opportunities to delve into our customer\u2019s \u201cwhy.\u201d We\u2019ve never been able to connect personally with as many people and find out so much about them as we can through today\u2019s technologies. It\u2019s a fantastic launch pad for doing something we\u2019ve always had to do before we could get a prospect to buy from us\u2014build relationships.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Social selling isn\u2019t really about selling at all. It\u2019s about being social, connecting, interacting, engaging and building relationships. So yes, social has turned the marketing world upside down, but not because we can get in front of more people. It has revolutionized marketing and sales because it allows us to find out more.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We now have larger amounts of data, platforms and apps available to allow us to get to know who our customer\/prospect is. What interests them? What are their pain points? What causes them joy? Being fully connected and plugged-in in a connected world helps us not just talk to people, but to listen to them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When we start using these tools to listen and add value\u2014to study and understand who our customers really are\u2014that\u2019s when the magic will happen. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Relationships are like muscle tissue\u2026 the more they are engaged, the stronger and more valuable they become.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/tedrubin\"> <span style=\"font-weight: 400;\">Ted Rubin<\/span><\/span> <a href=\"https:\/\/twitter.com\/TedRubin\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@TedRubin<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Social Selling isn&#8217;t a tool or an SSI score, it&#8217;s a change of way of working. Why do we need to embrace it? The internet has changed the way people buy and as sales people we have to respond. But it does not replace any of our &#8220;sales&#8221; skills. We still need to close deals, articulate complex solutions, write management summaries. Social Selling does not invalidate it enhances us. We are truly entering the golden age of selling!&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212;<\/span><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/timothyhughessocialselling\/\"> <span style=\"font-weight: 400;\">Tim Hughes<\/span><\/span> <a href=\"https:\/\/twitter.com\/Timothy_Hughes\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@Timothy_Hughes<\/span><\/a><span style=\"font-weight: 400;\"> (note: I highly recommend Tim&#8217;s fantastic and useful book<\/span><a href=\"https:\/\/www.amazon.co.uk\/Social-Selling-Techniques-Influence-Changemakers\/dp\/0749478012?ie=UTF8&amp;camp=1634&amp;creative=6738&amp;creativeASIN=0749478012&amp;linkCode=as2&amp;redirect=true&amp;ref_=as_li_tl&amp;tag=thesocselnet-21\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Social Selling &#8211; Techniques to Influence Buyers and Changemakers<\/span><\/a><span style=\"font-weight: 400;\">.) \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/linkedinexpert\/\"><span style=\"font-weight: 400;\">Viveka (Vivica) von Rosen<\/span><\/span><a href=\"https:\/\/twitter.com\/linkedinexpert\" class=\"external\" rel=\"nofollow\">\u00a0<span style=\"font-weight: 400;\">@LinkedInExpert<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Subscribe to my public Twitter List: <\/span><span class=\"removed_link\" title=\"https:\/\/twitter.com\/mikeciccolella\/lists\/social-selling-mktg\/members\"><span style=\"font-weight: 400;\">Social Selling and Marketing Jedi Council<\/span><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Bonus 2: Two Enlightening Social Selling and Marketing Videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Watch<\/span><a href=\"https:\/\/twitter.com\/JackKosakowski\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Jack Kosakowski<\/span><\/a><span style=\"font-weight: 400;\"> on the <\/span><a href=\"https:\/\/youtu.be\/46KdaA7fun8\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SDR Chronicles<\/span><\/a><span style=\"font-weight: 400;\"> drop knowledge on social selling and how to do it the right!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a great and useful social selling video from a Sales Stack conference: <\/span><a href=\"https:\/\/youtu.be\/kI2qVQniqZU\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">How Top Social Sellers Close Deals by Delivering Value<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/www.twitter.com\/kenkrogue\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Ken Krogue<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.twitter.com\/kokasexton\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Koka Sexton<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.twitter.com\/jill_rowley\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Jill Rowley<\/span><\/a><span style=\"font-weight: 400;\"> discuss social selling with <\/span><a href=\"https:\/\/www.twitter.com\/jamietshanks\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Jamie Shanks<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s jam-packed with great information and well worth watching. <\/span><\/p>\n<h2><b>Bonus 3: Social Selling Infographic<\/b><\/h2>\n<p><span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/pulse\/what-social-selling-isnt-alexander-low\"><span style=\"font-weight: 400;\">What Social Selling is. And isn&#8217;t. [infographic]<\/span><\/span><span style=\"font-weight: 400;\"> by<\/span><a href=\"https:\/\/twitter.com\/alexander_low\" class=\"external\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Alexander Low<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for reading! Like what you read? Share, like, and comment. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Always pass on what you have learned.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; Yoda<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have embraced social selling. Practicing it has opened doors for clients and produced freelance and full-time opportunities.\u00a0Social selling techniques and activities are opportunities for growth. They will help you improve, warm up, and build relationships with people. I prefer [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-14451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Social Selling Tips for Padawan Learners - Nimble Blog<\/title>\n<meta name=\"description\" content=\"I have embraced social selling. 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