{"id":11211,"date":"2018-12-20T03:00:00","date_gmt":"2018-12-20T11:00:00","guid":{"rendered":"https:\/\/www.nimble.com\/blog\/wp-content\/uploads\/2016\/03\/Why-and-How-to-get-an-\u201cA\u201d-in-Business-Acumen-4.jpg"},"modified":"2024-06-18T03:14:01","modified_gmt":"2024-06-18T10:14:01","slug":"why-and-how-to-get-an-a-in-business-acumen-4","status":"publish","type":"post","link":"https:\/\/www.nimble.com\/blog\/why-and-how-to-get-an-a-in-business-acumen-4\/","title":{"rendered":"How to Incorporate Social Psychology into Social Selling"},"content":{"rendered":"

Social selling is hot right now. In these days of marketing automation and email overload, the power of a personal relationship or authentic connection cannot be overstated. But social selling takes a lot of hard work and savviness. It\u2019s not as simple as cut & paste or pick up the phone and dial. Furthermore, as more sales employees adopt social selling, you have to become even better at it to stand out from the crowd.<\/p>\n

What is Social Selling?<\/h2>\n

Let\u2019s pause for a moment to discuss what is social selling. My definition of social selling is utilizing information, relationships, and technology to better connect with your sales prospects. It\u2019s attempting to authentically engage with prospective customers and start a personalized conversation with them. Social selling is not new \u2013 every episode of Mad Men contains ad execs trying to leverage relationships to win business. What is new is the amount of publicly available information and the advanced technology like LinkedIn that makes social selling easier.<\/p>\n