Did you miss our webinar this morning about how you can combine Twitter and Nimble for effective lead generation? No worries. We recorded it!
You will learn how we have used social media to build the Nimble brand and have grown our website traffic to 80 thousand unique visitors a month. All on a budget – with no money spent on sales people or advertising.
On this webinar, our CEO Jon Ferrara goes into detail about how he built his network from scratch using Twitter. Jon was one of the early pioneers in the Sales Force Automation(SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).
After selling his first company Goldmine, he retired to focus on his family. When he started Nimble five years ago, nobody knew who he was because he had been out of the industry for over 10 years.
Jon says that the key to building his network and the Nimble brand was identifying the industry influencers in the areas of the promise of our product. In other words, he found thought leaders in sales, marketing, social media, social selling, technology, startups, entrepreneurship, etc.
If you wonder how you can use Twitter lists and Nimble to find the thought leaders in your industry and create a mutually beneficial business relationships with them, hit play!
If you’d like a detailed information about how you can find relevant Twitter lists and import people from them into Nimble to start engaging them, check out this blog post by our Product Marketing Manager Joseph Kelly.