If you want to better understand the effectiveness of your lead generation campaigns, from SEO and PPC to display advertising, adding lead validation to your marketing strategy will help you do that and more. When your marketing team validates leads, which is the process of separating sales leads from other types of conversions, they will be able to accurately determine which campaign channels generate actual sales leads. This puts less emphasis on the quantity of leads and more on the quality of leads. The substantial amount of data that was gathered in 18 months for this study will aid marketers in designing more efficient campaigns — structured for rapid, continuous growth.
Check out the slide presentation below for more insights on lead validation: