So you’ve just decided to delve into the world of CRM… Congratulations! CRM is a helpful tool for building up those valuable relationships, whether it’s for work, your own small business, or personal use. But we’re sure you already knew […]
How to Set Up Your CRM & Organize Your Contacts Read More »
In a world were ads have skip buttons and not nearly as many people read newspaper, the transport industry knows that social media is becoming key to modern marketing. Social media is all about connecting to your audience in an
Social Networking for Automotive Brands Read More »
A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A
Results of Kurt Shaver’s “Old School” Social Selling Experiment Read More »
I have spent years cultivating strong relationships with people on Twitter. Here are five ways you can use Twitter to grow and nurture your network:
5 Ways to Find (and Connect with) Twitter Followers Read More »
Speaking as someone whose business has tripled since I started using social networking, there are some excellent tools that make it easy for us to hear what are our prospects are talking about, know when we’re being talked about, make it easy to respond and generally allow us to do everything online that we can do in a room full of people. My advice is to forget social media marketing and use the tools that make it easy to be great at social networking. Talk about the things that let people get to know you as a person and when they get to know you and like you, then they’ll be interested in what you do.
Please Don’t Blurt!: Social Media Marketing Playbook for Small Businesses Read More »
TRUSTED VOICES As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking events, and there are more to come! With holiday parties comes the joy of celebration and the excitement of forming new relationships and meeting cool people. But also, holidays are responsible for anxiety around putting your best foot forward.
When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.
When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.
Social Media Is A Cocktail Party – 5 Tips For Networking Success Read More »
LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: “Hey, you should meet @alizasherman“. I no longer remember the particulars of the context, nor does it matter really. What matters is that through this Twitter introduction, Aliza and I virtually “shook hands”, mutually followed and started to build a “professional acquaintance” relationship, tracking each others’ personal and professional developments, commenting, tweeting and retweeting. The example of how Aliza and I met is just that: an example. This has happened many times, where a relationship was sparked in digital channels and allowed to flourish due to meeting face to face. The connection is almost always stronger when it’s reinforced in person. And this is just the beauty of social networks: it allows us to meet people we wouldn’t ordinarily meet, either due to geographical constraints or even personality traits (some people, like me, for example, are more shy in person than online). Especially with Twitter, which is an open network, you can meet whoever you want, whenever you want.
The Oldest Social Gesture: The Handshake Read More »
Social Media Is Not New Read More »
