7 Tips To Punch Up Your Blog Content
Blog floundering? Visitors dropping in but not staying around? Here are seven ways to revitalize your company’s online presence.
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social media
Why smart business owners are switching to a social CRM system
The ground rules for customer relationship management have changed. Twitter, Facebook, LinkedIn and other social media platforms have made 2-way customer conversations an expectation. These online discussions affect your brand, customer service reputation and sales – you’ve got to listen,
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10 Social Media Strategies for Your Next Campaign
Starting a successful social media campaign requires planning and putting together a sound strategy. Here are 10 tips that will get your campaign off the ground with a bang! 1. Start with a clear goal Before launching a social media
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Social media lessons you can learn from sustainable gardening
A friend of mine manages the training department of a Midwestern insurance agency. Recently, he made a rather unusual request of his staff. He asked them to turn away from their computers and look out the window for at least
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How to use Instagram for sales and marketing
Instagram, the photo sharing app and social network which allows users to easily add filters to images taken on their mobile devices, quickly grew into a social media favorite. Earlier this month Kevin Systrom, cofounder of the app, told TechCrunch
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5 Crucial Steps for Marketing Success on Pinterest
Pinterest is no longer invite-only, so if you don’t have an account, there is no better day than today to sign up. Here are five crucial steps to take to ensure Pintrest becomes a successful marketing activity for your brand.
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Searching For Relevance In Social Networks
LEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet
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Social Media Is A Cocktail Party – 5 Tips For Networking Success
TRUSTED VOICES As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking events, and there are more to come! With holiday parties comes the joy of celebration and the excitement of forming new relationships and meeting cool people. But also, holidays are responsible for anxiety around putting your best foot forward.
When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.
When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.
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Benchmarking: If You Don’t Know Where You Are, How Will You Know Where You’re Going?
In this post, I want to address benchmarking, without which metrics is meaningless. Benchmarking provides the context that you need in order to make metrics meaningful. Imagine you start measuring social media, and you discover that you had 1,000 social media mentions in all channels. Now what? Is that good or bad? I have no idea! To really understand this, you need context. What’s customary for a product like yours? How much buzz is the product category garnering? How does it compare to your own performance? Let’s dig in and figure out what you should be benchmarking against.
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The Oldest Social Gesture: The Handshake
LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: “Hey, you should meet @alizasherman“. I no longer remember the particulars of the context, nor does it matter really. What matters is that through this Twitter introduction, Aliza and I virtually “shook hands”, mutually followed and started to build a “professional acquaintance” relationship, tracking each others’ personal and professional developments, commenting, tweeting and retweeting. The example of how Aliza and I met is just that: an example. This has happened many times, where a relationship was sparked in digital channels and allowed to flourish due to meeting face to face. The connection is almost always stronger when it’s reinforced in person. And this is just the beauty of social networks: it allows us to meet people we wouldn’t ordinarily meet, either due to geographical constraints or even personality traits (some people, like me, for example, are more shy in person than online). Especially with Twitter, which is an open network, you can meet whoever you want, whenever you want.
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