When I joined Nimble, I thought it would be a good idea to ramp up on social CRM, so I went to Amazon, searched, and quickly ordered Social CRM for Dummies. I’ve always found the Dummies series to be really helpful, like taking a course in something.
The book arrived. I looked it over and saw that it was exactly what I had been hoping for—a comprehensive look at the subject, including the most up-to-date info on mobile, marketing advice, product information, strategy. I reluctantly put it aside for weekend reading, because my life during the week is pretty hectic.
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Why am I telling you this? Because…something funny happened.
Tuesday, on a Skype chat with my team member, Brenda, she said something like, “Oh, Jon’s new book is out on Amazon.”
“Oh, really,” I said. “I just got a book on social CRM from Amazon to read this weekend. I’ve been through the table of contents and it looks excellent. ”
“What’s the title?”
“Social CRM for Dummies.”
“What? That’s the one! That’s the book!”
And that is how I got the first copy in our company of a book that my boss co-authored—and never even noticed that he was a co-author!
You’ll be hearing more about the book here on the blog, but suffice it to say that Kyle Lacy, Stephanie Diamond, and Jon Ferrara have have created a terrific resource for those interested in social and collaborative business.
I’ll be reading over the weekend, and reporting back to you!
