The internet has revolutionized the way customers discover and consume information, and social media has transformed the way people communicate. It means buyers could be 60-70% through their buying cycle...
Recently I was riding Amtrak up to Boston when a cell-phone toting sales person sitting in the row of seats behind me uttered this deathless couplet. It was the last...
"I am apt to believe that [Independence Day] will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by...
It’s common to wear many hats when working for a startup. More and more frequently as a business professional you will find yourself wearing a Marketing hat one minute and...
With the implementation of hashtag search on Facebook, this platform is becoming an incredibly useful marketing and lead prospecting tool.
Sales organizations are in the midst of big changes. The new customer mandates a new kind of sales. People are networked, doing their own research, talking to each other instead...
While the excuse to get out of the office and stretch our legs is greatly appreciated I can’t always take the time for a sit-down lunch. As anyone else working...
At the heart of Nimble is the CPV (Contact Page View), where EVERYTHING that is important to your relationship is automatically brought to the record.
When it comes to building strong customer relationships, savvy business people understand how fragile customer relationships are and how easily hard won loyalty can be lost through poor customer service...
Have you noticed that the sales people complaining they don’t get results from social selling are often simply broadcasting and adding to the noise? There’s no effort to add value,...