At this time of the year, you might be probably sitting on your mid-century desk with the accounts book opened, calculating how much you made this year. While looking at the figure and the time left before the year ends, are you pondering about ways to boost your end of year sales? If so, then you have arrived on the right page!
Below, we have articulated information about the most effective method to double that figure, which is influencer marketing. Continue reading to unravel more about influencer marketing and the best strategies!
The Basics of Influencer Marketing Strategy
Did you know approximately 3.8 billion people use social media this year (2020)? It is more than half of the world’s population!
And, on this social media, some individuals can persuade people about a certain topic, bring importance to the particular niche, and gather a community around it. These people get called influencers, or to be precise, social media influencers.
Now, influencer marketing refers to boosting your brand’s sales through an influencer. As the influencer has a good following, he has gathered an audience with interests in a specific niche. A brand can use this influence as a channel to reach out to a concentrated target audience.
However, the brand must select an ideal influencer and establish a good relationship. When selecting, never choose a celebrity and do not judge by the number of followers.
The reason behind this is simple. People following a celebrity is because of them, and not the niche. And, the number of followers is not always organic (remember, paid campaigns exist too).
So, how should you select the ideal influencer? Well, the ideal influencer must have a following between 1000-10000 followers. The audience must be small, niche-oriented, and highly-engaged.
Concisely, influencer marketing is an efficient method to boost end-of-year sales as it holds the potential generate up to 60% more revenue.
Strategies that Actually Work
Now, you are aware of the mechanism and fundamentals of influencer marketing. Let’s discuss the top 6 strategies to implement influencer marketing quickly and effectively. Read more!
1. Introduce Affiliate Programs
The affiliate programs are the most commonly used influencer marketing strategy to date. Why?
It is because the influencer gets a commission on all the sales made through his influence. This particular commission is a percentage of the sale driven by their influence. Hence, the higher the sales, the more commission the influencer gets.
Plus, getting compensated for an effort makes the individual feel more responsible for the act. The influencer is likely to genuinely put his heart into generating sales instead of doing inefficient promotion.
However, ensure that the influencer you select for the job truly endorses the brand. You see, the audience and potential buyers can identify when a person is fake selling or truly recommending a product. The affiliate marketing program involves a mutual agreement between the influencer and the brand.
2. Generate some Special Codes
Have you ever seen influencers offering a code to their audience with their name in it? Well, those are the special codes we are talking about.
In this strategy, you generate a unique code for the influencer and provide them. No, you do not require a fancy touch screen monitor or special equipment for code generation. You can simply get it using online code generators or paid tools.
The influencers use this code by offering it to the followers. But what’s the deal here? How will it generate revenue?
So, the code you provide should offer some type of discount to the audience, and that’s the deal. The usage of the code of your brand website will give the individual a discount. And everyone loves sales and discounts!
3. Co-create Visual Content
Visual content refers to anything from images and infographics to videos. According to studies, visual content gets 94% more views, and people are 80% more interested in reading content with visuals!
You see, nobody enjoys context that is plain, boring, and too wordy. In such a world where everyone is constantly engaged in work, adding visual content can drastically increase the attention span your particular post receives.
The influence, coupled with the visuals, will derive more traffic to your brand promoting content. Hence, transforming some of them into purchasers and boosting end of year sales.
4. Give them exclusive gifts
What can be more exciting than receiving exclusive, limited-edition gifts from your much-loved brand?
Sending out gifts to your top fans, loyal customers, users, or influencers is an excellent strategy to get your brand promoted. These people will share the experience with their relatives, friends, and maybe onto their social media platforms too. Hence, spreading awareness about your brand and outstanding customer service to a massive audience.
People either interested in your brand or gifts are likely to join your brand community. Thus, starting a journey to becoming your customers or instantly generating sales!
5. Do Product Collaborations
The product collaboration refers to a collab between influencer and brand. An influencer works together with the brand in production or marketing. And in return, the brand puts the influencer’s name on the product or campaign.
When the audience sees the influencer endorsing a brand to an extent where they would desire their name on it, their trust in the brand elevates. As a result, the followers are likely to engage with the brand and purchase.
6. Boost Influencer Posts
Another outstanding strategy is to promote the content that the influencer produces. You can boost social media posts through paid campaigns. It will allow you to reach out to a wider audience and increase brand awareness. In case your posts are relevant to a specific product, add a CTA. For example, you can add a Shop Now button to the post.
In a nutshell, connecting with influencers can prove to be quite beneficial for not only increasing your end-of-year sales but also giving your business a long-lasting boost. Their persuasive skills and your effective marketing strategy can benefit both entities.
Hopefully, the strategies listed above will prove to be quite effective. In case you have more ideas that you will like to share, then do let us know. We’ll be glad to hear!