It wasn’t long ago that I was a blogger just getting his feet wet in WordPress. I had big ideas and started multiple blogs, yet they all fell by the wayside. I couldn’t figure out what was going wrong. But I kept trying.
Then one day, I started and everything changed. No, I didn’t see it coming. It started out like all the other projects. I had an idea. I was energized to get it up and moving. The difference was… well there were a few differences.
- I got into a niche that was just heating up.
- I offered readers a solution to a problem that was costing them time and money.
- I learned to connect.
The next thing I knew, traffic snowballed. I went from zero people on site per day to one hundred people on site per day to a thousand and so on. In fact, just a bit over a year later, my site has seen a million visitors in the last 30 days. My mind is still blown.
So how did I get here? I’d like to focus on the third difference from the list above, learning to connect. Now, that’s a pretty broad statement. I’ve learned to connect in many ways. Certainly to my customers. But that’s not who I’m talking about here.
I’m talking about connecting to people in my field. To influencers. To big brands. To media. You know, people who know people. People who could help me spread my message.
In other words, networking.
Early on, the connection process was a mess, to be honest. So I set out to find a CRM that would help me organize my outreach. I went through multiple free trials before I tried Nimble, and immediately I saw the difference.
Not only was Nimble considerably less expensive than the other CRMs I had tried, but it had all the same functionalities. In fact, they worked better. I could save my outreach templates. I could set task reminders for follow ups. I could send out mass emails to pitch segments of my lists. Good stuff. Oh, and the Chrome extension that allows me to add people to my CRM on the fly. That’s a life saver.
But enough of my review. How can Nimble help you increase traffic to your blog? Well, it’s simple, really. Here’s how I do it:
- Have a kick ass blog post you think people will love. It has to be sharable.
- Search the web for writers who have audiences that would connect to your content.
- Add them to Nimble and connect with them on social media. Don’t forget to tag appropriately.
- Formulate your pitch.
- Contact them and don’t forget to follow up.
That’s it. Rinse and repeat. Look, it’s not rocket science. If your content gets in the right hands, they’ll push it to a broader audience than you could reach on your own. A chunk of that audience will end up on your site. And even if that doesn’t drive direct traffic, the links you build along the way will bump your search rankings, and the traffic will come. Plain and simple.
Now, it’s true that Nimble alone can’t bring the traffic. Put it’s a crucial piece to my content marketing plan, and I wouldn’t be where I am now without it.