Digital marketing is constantly changing, and in such a fast-paced field, one of the best ways to keep up with the latest techniques is by reaching out to other digital marketers and learning straight from them. There’s no better place to learn from fellow industry experts than at a digital marketing conference; you can combine attending informational seminars with networking with other digital marketers. Plus, you also get to explore a new city and enjoy a few happy hours. It’s a win-win situation.
To help you get started with choosing which digital conference is most appropriate for what you’re trying to accomplish, we’ve created a guide to the biggest digital marketing conferences in 2015. Take a look and start booking your flights.
For a general overview of digital marketing, consider attending a broader-based conference with a wide variety of sessions to attend. The DIGIMARCON Cruise, which begins in Orlando, is a perfect digital marketing conference for those just starting out in digital marketing; it’s an affordable, general purpose digital marketing conference with innovative, actionable presentations. Senior marketing professionals and executives would benefit from attending the Gartner Digital Marketing Conference in San Diego, where you’ll analyze real-world case studies that will help you strengthen your digital marketing strategy and increase your revenue.
As content marketing continues to increase in importance, digital marketers may want to attend content marketing conferences in order to stay ahead of the curve. Authority Rainmaker, a content marketing conference in Denver, is a relatively new conference that has attracted an impressive lineup of speakers, relying on focused tracks to help attendees get the most helpful experience possible.
Another great content marketing conference option is CONFAB, held in Minneapolis. CONFAB is a small, intimate conference that regularly sells out to a varied pool of attendees, giving you ample networking opportunities. Chicago also hosts Content Jam, a two-day content marketing conference for content strategists, content marketers, and SEOs that want to learn the full range of content strategy, from creating and managing your content to promoting, sharing, and measuring it.
For digital marketers looking to combine search engine optimization with other aspects of marketing, MozCon may be a viable option. Held in Seattle and hosted by SEO-specialists Moz, MozCon is fairly new, but their conference includes a wide variety of sessions that will leave attendees with actionable tips they can take back to the office.
Digital marketers who specialize in inbound will get a more focused experience by attending Inbound in Boston, a conference focused on inbound marketing strategies. In this quickly-growing conference, you’ll network with other inbound marketers and learn from seminars completely devoted to inbound marketing strategies.
Finally, as web design becomes more and more intertwined with search engine optimization, web designers and developers; user experience and interface professionals; and digital marketers might benefit from attending a web design conference. An Event Apart is held several times per year across the country, giving digital marketers several chances to attend the conference and learn both the aesthetic and coding aspects of web design.
No matter what you want to gain from attending a digital marketing conference- whether it’s education, networking, sparking ideas, or something else- there’s a digital marketing conference that will fit your needs and your budget.this year to step up your digital marketing strategy and stay one step ahead of your competitors.