There is no question that the art of selling has evolved tremendously over the last few years. Today’s hectic pace, the advent of social media and changed buyer behavior demands that sales professionals rethink their strategies and approaches. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.
John, who is the popular author of Duct Tape Marketing, educates sales professionals on how to apply the tactics of traditional marketing to their daily sales work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships.
Duct Tape Selling suggests that sellers need to think like marketers and vice versa. In his book, John flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.
Enjoy the interview!