B2B selling has become increasing more difficult using only traditional prospecting methods to reach potential customers. The ability to use social channels to listen, monitor and engage at the right time with the right message has changed things. InsideView produced a great infographic that reinforces how important “social selling” is to today’s revenue stream.
Do Your B2B Sales Activities Include Social?
Barbara Giamanco is a globally recognized thought leader in Social Selling, Social Media Marketing and Social Business. She’s the co-author of The New Handshake: Sales Meets Social Media and the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers.