David Keene – Google! “Reduce friction, increase productivity”

David Keene is currently Google for Work’s Head of Marketing for the cold half of EMEA.
We caught up with David Keene a few days after the Google Atmosphere London event following on from Google’s announcement that Google Apps was now rebranded as Google For Work.

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We caught up with David Keene a few days after the Google Atmosphere London event following on from Google’s announcement that Google Apps was now rebranded as Google For Work.

We talk about the switch from ‘Enterprise’ to ‘Work’ and how the strength in the economy is small agile enterprises (SMB’s).
 
David speaks of the ‘frisson’ (a new word for both Bernie and Jon!) emerging from technical and digital innovation in the Cloud.
 
Jon is curious to find out where the creativity is in an organisation and what is the relationship between technology, workflow and the extinction of hierarchy.
 
The connection between education, business, community and technology is a strong theme in this podcast.
 
To find out more about David, follow him on Twitter. And definitely you’ll be able to Google him!

Links mentioned in the show:

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Beyond the Business Card is hosted by Jon Buscall and Bernie J. Mitchell from Moon Dog Marketing