8 Easy Ways to Create Opportunities for Your Small Business

Whether you are looking to expand your current line of product or service, or you want to supplement your sales cycle with some extra business, it has never been easier. But have you ever wondered why the greatest entrepreneurs seem to enjoy an excess of business opportunities effortlessly? How do you find the golden opportunity to take your small business to new markets? What is the secret to business growth? 

If you are yearning to find the answers to these questions, read on! Here are eight ways to start your own business.

How to find small business opportunities?

Hans Jakobi has an excellent track record of starting and growing several, small businesses into a corporation. He has a lot of sharable lessons to create an opportunity for your business. Here is a complete guide on how you can find a business opportunity.

Listen to your clients

It is no secret that as a small business owner, you have to consider the interest of your customers. More precisely, you need to implement their feedback into the products you are selling and the services you are offering. This is not only to retain your customers but also to create a new opportunity for your business. You can even invite your customers into your product development process to gain from the feedback and incorporate their responses. 

The last thing you need is to give your customers is one instance of missed expectations to make them change providers. Take the opportunity to learn the frustrations of your clients and usage limits for your product or service. Then use smart remarketing tactics to upsell and convert more people with minimal effort. 

Listen to your potential customers

Your primary responsibility as someone who wants to start a small business is to find the best solution for your clients. However, when you first encounter a potential client, you have no idea what their needs are. The consumer of today demands to be heard, which means that you need to listen to your audience to create an opportunity. 

how to gain more potential customers

Leads are fresh commodities that cannot wait for the next day to be converted. You would be surprised at the level of interest that drops within an hour. Taking the time to listen to a new client not only gives a good first impression but also allows you to qualify the lead for conversion.

Look at what your competitors are doing

Whether you want to admit it to yourself or not, they are out there. They are watching you, hungry for your customers, too. Keeping tabs on your competitors is another great way to create home-based business opportunities for your business. So now that you are monitoring your competitors, you can take the opportunity to see what works for them and how it can work for you. There is no reason why you should repeat their mistake, but to learn from them.  

Remember, keeping tabs on your competition has diminishing returns. Sure, it is useful, but real value can only be established when you expand your brand. So, figure out what you would want to see in terms of growth for your business then check what your biggest competitor is doing. 

Keep tabs on industry trends

To be successful in business, you need to find a way to stay ahead of the curve. Update your social media newsfeed so you can receive only relevant and trending topics. You can also subscribe to trade journals in your industry and consumer magazines that are relevant to your line of work.

What is in-demand? Business growth is generally about keeping up with what the industry demands of you. Maintaining a good social media presence is one of the easiest ways to find online business opportunities. You may want to explore both paid and non-paid content to reach out to more people and promote your product or service. Also, remember to use the appropriate social media platform for the audience you are trying to lure and the kind of product/service you are promoting. 

Research a niche

Your small business can either live or die by the market. If the market does not want what you are trying to sell, you most likely will not be around for long. Sure, some businesses succeed in dealing with the same product to the same customers for years. However, do not take that level of risk. Take a refreshed look at the way you view the market and find a gap that competitors are not filling and start an online business. 

One way you can assess a new niche is to do a SWOT analysis. Before that, you need to think through all the aspects of your small business. Explore your customers to get an idea of what they need or how often they buy a product or service. This will provide a solid foundation for quality research.

SWOT analysis


Open a new location

If your business is healthy, then it is time to grow. Whether it is growing locally, nationally, or globally, you are going against some long odds. There are a lot of cautionary tales for small businesses that are looking to expand. Of course, failure to accurately assess the risk and expenses of opening a second location can jeopardize your entire business. However, this is also an excellent opportunity to reach a new customer.

Write a business plan for the new location and outline the goals you wish to achieve. Keep in mind that success at your first location does not guarantee success at the second location. However, a business plan could help you generate interest and resources to help you thrive.

Find new uses for your product

As the product manager of whatever you are offering, try to understand and focus on the role your product or service plays. What value does your product offer? What kind of market are you serving? Do your customers know about the multiple ways they can use your product? If they do not know, then this can be a perfect time to tell them and carve out a home business opportunity. 

You will want to conduct a survey of your customers to see how they are using your product first. Later on, invest in a campaign to highlight the other uses of your product.

Use social media

When it comes to whatever is trending on social media, everyone wants in on the action. Yes, social media is as relevant today as anything else. Follow the hashtags that are relevant to your line of business. Engage your audience and ask questions about their needs. Be proactive in showing them that you care. Roll out your new idea on social media and gauge how your audience responds to it before going into development. 


What’s not to love about building your own business? Being your boss, setting your working hours, calling the comfort of your own home your workplace, and perhaps even having a toddler for an assistant. However, once you figure out how to start a home-based business, one day, you’ll have to expand and explore other opportunities. Has any of this struck a chord in you? 

Have you already started your own home business? Share your tips and ideas in the comments with our readers. We will be useful for each other!