Creating Interactive Tools for Customers to Keep Them Coming Back

Technology drives the business world just as much as it permeates personal lives, from searching for the best local restaurant to mapping out a road trip. Selling complex products, such as home decor options, requires more involvement on the electronics side to tempt consumers into purchases. Through room decorator software, such as the Digital Decorator website, consumers have a tangible way to virtually create any room and make it a reality afterward.

For Any Device

The first step to implementing an interactive tool is making it versatile on several platforms. Any software should work on laptops, desktops, tablets and smartphones. Your company design team may need to alter the coding slightly to fit the information into a mobile style. It may be worth the investment to create an app instead of just a website address for the interaction. Speaking with current customers gives you an idea of their comfort levels to devise the right plan for the tool.

Engaging the Child in Everyone

If the interactive tool is complex, boring or too limited in scope, consumers will click away in a heartbeat. Design the tool to engage the inner child. Make the color and style selections easy to maneuver around with funky designs to amp up the excitement on the screen. Your goal is to make decorating fun on a virtual level so consumers are tempted to buy the items they use within the tool. Everyone wants to feel like their young again and enjoy a game simultaneously.

Offer Templates

Not everyone has the time to build a decorated room from scratch. Diversify the software to include some common templates. Build a basic color scheme while adding furniture and flooring to the structure. Novice decorators can follow the template to begin their path into the decorating world. Busy people can move through the software quickly to find their favorite look without a lot of effort. Efficiency and beauty combine to help consumers make a smart decorating decision. This post highlights some of the best software to have come out in the last year.

Instant Connectivity

Don’t make the software a deserted island, but incorporate social media to connect the consumer to their friends and the company itself. Add plugins to share the final decorated room with friends to gain some advertising while pleasing the customer. Create a chat icon to interface between the consumer and company at any time. If the customer has a question about decor or just tool use, a company representative is ready to help them without frustrating emails or forms to fill out.

Avoid Too Many Choices

Because of technology’s obvious advances, it’s easy to get carried away with decor options on any software platform. Don’t make the virtual experience too overwhelming for users. Select some of the most popular flooring, furniture and color choices in the industry. If you provide 100 colors for the interior paint alone, the consumer is automatically overwhelmed and tempted to leave the tool altogether. Research your decor options carefully and change them periodically based on the seasons. Consumers will be more prone to visit often when key changes make it more interesting.

Using effective CRM protocols allows any company to merge on a personal level with all consumers. Make the virtual experience easy and fun to follow so consumers relate that feeling to the actual decorating purchase and installation. Digital house design allows everyone to put their personality into the space without extensive effort.

Photo Credit: David Flores (CC BY 2.0)

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