If you’re like many of our customers, you’re in the thick of executing a plethora of various marketing campaigns at once. Often, these campaigns entail a number of moving parts, from different forms of content to a variety of selling channels. At a recent event where I was discussing best practices for measuring Marketing, one of the participants ask for a list of metrics he could use to measure campaign performance. This is when I realize that some people believe there is a specific list of measures and metrics everyone can employ.
Nimble Tips
How to Use Nimble with Your Favorite Google Apps
You probably landed on this blog post because you already use Nimble, or are researching to find the best CRM for G Suite. We use G Suite internally because we absolutely love the simplicity of it, and how easy it is for the entire team to collaborate together. The best part? G Suite works great with our CRM of choice, (surprise!) Nimble.
Case Study: How SaaS Provider OMI Uses Nimble to Enrich Salesforce Contacts, And Why
About the Company
Founded in 1999, OMI was one of the first Software as a Service (SaaS) providers in the Customer Communications Management space.
Since then, they have become a go-to resource for mid-size companies that wish to leverage CRM solutions, such as Salesforce and Nimble, to grow and dominate their niche.
Based outside of Atlanta, Georgia, OMI offers a combination of professional services and consulting around CRM, marketing automation and customer communications. OMI has also created a marketing automation ISV solution, 366 Degrees, to provide customers with real-time engagement and simplified campaign management.
Webinar Replay: GoDaddy Road-Tested Tips for Influencer Marketing
The term influencer marketing has been around for a while, but it has only recently become a hot topic from a B2B perspective.
The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy for these increasingly ad-adverse times.
9 Things You Didn’t Know CRMs Can Do For Your Business
CRM: what is it, and do I really need it in order to successfully run my business? This ambiguous abbreviation stands for Customer Relationship Management. A process of managing, tracking, and analyzing you and your team’s business interactions. Read more ›
4 Things Small Business Owners Don’t Get About Influencer Marketing
83% of global consumers say digital advertisements interrupt their online experience. Not-so-shockingly, 78% of consumers (yourself included, probably) use ad blockers or proactively opt out of ads to make them disappear forever.
For marketers, this equates to wasted spending on digital ads – three-quarters of your potential buyers won’t even see them. Read more ›
