When looking for ways to improve business, so often what’s looked at includes the latest sales statistics, or how to more efficiently manage the operations of the company or cut costs, or stepping up the marketing efforts. There are many other ways to improve business that we could list here depending upon the nature of your business and its current situation. One of the most often overlooked aspects of how you can improve your business on a daily basis is eliminating 3 words from your business vocabulary. Read more ›
By now, most marketers know that when trying to attract new customers you have to turn on the visuals. Like everything, though, you have to be careful about which images or videos you select to go along with your materials. After all, it could take on a life of its own in ways you didn’t anticipate at the onset. For instance, recall the recent ruckus over the identity of the girl inside of the stock photo that the U.S. government used on Healthcare.gov. With the problems attached to the site’s rollout, a whole ‘nother narrative got woven into the controversy. The point is that you never know what people will say about you and you’re best off making sure that you nail down the right images while you can. Read more ›
Here is a contact management strategy that can generate more high value leads than almost every other lead generation method combined. When a prospect changes jobs (you may notice a bouncing email to alert you…), a host of unseen opportunities for new leads suddenly present themselves:
- Follow your prospect to their new position – don’t wait for them to contact you.
- Find out where the person they replaced went and call them, too.
- Contact the person who replaced your prospect at their previous position.
- Find out where the person who took your prospect’s job came from because that company now has a vacancy and whoever fills that position will be new in their role and is now up to 10X more likely to become your customer. Read more ›
In Part I and Part II of Jill’s Value Proposition series, we’ve learned all about what a value prop is and the components that comprise it. Today, in Part III, we’re going to tackle the actual writing.
Ty Montague calls great companies ‘storydoing’ organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a book, True Story: How to Combine Story and Action to Transform Your Business. Read more ›