You missed the number. Now you have to address this issue. People want to know how you will solve the problem. How will you communicate to the board and shareholders that you have an answer? How do you plan to transform your sales force and correct course? Read more ›
Jerry Seinfeld is one of the most successful comedians of all time.
He is regarded as one of the “Top 100 Comedians of All Time” by Comedy Central. He was also the co–creator and co–writer of Seinfeld, the long–running sitcom which has received numerous awards and was claimed to have the “Top TV Episode of All Time” as rated by TV Guide.
According to Forbes magazine, Seinfeld reached his peak in earnings when he made $267 million dollars in 1998. (Yes, that was in one year. No, that’s not a typo.) A full 10 years later, in 2008, Seinfeld was still pulling in a cool $85 million per year.
By almost any measure of wealth, popularity, and critical acclaim, Jerry Seinfeld is among the most successful comedians, writers, and actors of his generation. Read more ›
To achieve long-term success in sales means that you need develop good habits that make you more productive. Here are seven sales habits that will help you improve your results.
Getting people to genuinely care about your company is the ultimate goal of all marketing communications strategies—it’s also the difference between casual and strong brand preference, and by extension near- and long-term profits.
When a brand consistently makes clever commercials and has the bankroll to run them repeatedly, the ads may in fact work to instill casual brand preference among potential buyers. Geico Insurance is a good example of this approach to earning consumer attention and good will. But how does Geico or any company earn, not just interest and consideration, but true brand loyalty? Read more ›