Strategies 101

CEO 201: How To Rebuild a World-Class Sales Force

CEO 201: How To Rebuild a World-Class Sales Force
By May 23, 2014 Small Business, Strategies 101

You missed the number. Now you have to address this issue. People want to know how you will solve the problem. How will you communicate to the board and shareholders that you have an answer? How do you plan to transform your sales force and correct course?   Read more ›

Eight Ways to Reach and Engage Industry Influencers

Eight Ways to Reach and Engage Industry Influencers

Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of people you want to influence (as a means of getting your information in front of their followers).

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A Dozen Email Mistakes That Can Sabotage Your Career

A Dozen Email Mistakes That Can Sabotage Your Career

Studies tell us that we are now using email more than any other of form of communication Email seems to have taken over our lives. When did this happen? Was there a specific point in time when everyone made the switch from phone, fax and face-to-face meetings to the Internet as the communication tool of choice?   Read more ›

How to Stop Procrastinating by Using the “Seinfeld Strategy”

How to Stop Procrastinating by Using the “Seinfeld Strategy”
By March 4, 2014 Strategies 101

Jerry Seinfeld is one of the most successful comedians of all time.

He is regarded as one of the “Top 100 Comedians of All Time” by Comedy Central. He was also the co–creator and co–writer of Seinfeld, the long–running sitcom which has received numerous awards and was claimed to have the “Top TV Episode of All Time” as rated by TV Guide.

According to Forbes magazine, Seinfeld reached his peak in earnings when he made $267 million dollars in 1998. (Yes, that was in one year. No, that’s not a typo.) A full 10 years later, in 2008, Seinfeld was still pulling in a cool $85 million per year.

By almost any measure of wealth, popularity, and critical acclaim, Jerry Seinfeld is among the most successful comedians, writers, and actors of his generation. Read more ›

7 Habits of Highly Successful Salespeople

7 Habits of Highly Successful Salespeople
By January 15, 2014 Strategies 101

To achieve long-term success in sales means that you need develop good habits that make you more productive. Here are seven sales habits that will help you improve your results.

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3 Ways to Light a Spark of Brand Love

3 Ways to Light a Spark of Brand Love
By January 8, 2014 Strategies 101

Getting people to genuinely care about your company is the ultimate goal of all marketing communications strategies—it’s also the difference between casual and strong brand preference, and by extension near- and long-term profits.

When a brand consistently makes clever commercials and has the bankroll to run them repeatedly, the ads may in fact work to instill casual brand preference among potential buyers. Geico Insurance is a good example of this approach to earning consumer attention and good will. But how does Geico or any company earn, not just interest and consideration, but true brand loyalty? Read more ›