No matter where you are, it’s pretty obvious that content marketing is having a moment lately. A Content Marketing Institute study found that 58% of B2B marketers are planning on increasing their content marketing budget this year, and a whopping 92% of marketers are using content marketing. Read more ›
Ah, the ego.
Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else’s.
But sometimes, the ego is your biggest ally when it comes to sales.
Why? Read more ›
If you are a fan of professional football and you watch the game on television, you’ve probably seen this: The player scores a touchdown in the end zone and starts dancing all around. The player starts showing off as if he’s never made a touchdown before and lets the emotion of the event go to his head. Instead of acting like scoring touchdowns is just what he and his team does, he acts like it’s an extraordinary event instead of it being just another day of playing great football. Read more ›