Strategies 101

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

No matter where you are, it’s pretty obvious that content marketing is having a moment lately. A Content Marketing Institute study found that 58% of B2B marketers are planning on increasing their content marketing budget this year, and a whopping 92% of marketers are using content marketing.   Read more ›

Stroking Your Way towards Trade Show Sales Success

Stroking Your Way towards Trade Show Sales Success
By July 1, 2014 Marketing, Sales, Strategies 101

Ah, the ego.

Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else’s.

But sometimes, the ego is your biggest ally when it comes to sales.

Why? Read more ›

How Agile is Your Selling?

How Agile is Your Selling?

Last week, I talked with Jill Konrath about her newest book – Agile Selling. Jill described her prior books – Snap Selling and Selling to Big Companies as the “how” of selling. In Agile Selling, she teaches sellers how to “be” a great salesperson.

Read more ›

How Not to Use Social Media for Your Start Up?

How Not to Use Social Media for Your Start Up?

Over these last 6 years we have made many more mistakes than have had successes, but based on these unsuccessful attempts is how we have really learned. That is the main goal of this article that I share with you.

In a world of entrepreneurships, this new world and the constant evolution that Social Media represents, it is totally different from what we can imagine. Its rules vary constantly. The same happens with the correct strategies to be implemented.  Read more ›

Are You Breaking this Social Selling Rule?

Are You Breaking this Social Selling Rule?

If you are, stop it now!

Most of the sales messages that I see or receive are overly “me” centric and are focused on what companies and their sales people want to sell versus actually caring about what buyers want and need.   Read more ›

3 Questions To Ask Yourself Every Business Day

3 Questions To Ask Yourself Every Business Day

If you are a fan of professional football and you watch the game on television, you’ve probably seen this: The player scores a touchdown in the end zone and starts dancing all around. The player starts showing off as if he’s never made a touchdown before and lets the emotion of the event go to his head. Instead of acting like scoring touchdowns is just what he and his team does, he acts like it’s an extraordinary event instead of it being just another day of playing great football.   Read more ›