Great marketing attracts the attention of buyers, and then hopefully engages them with your business in meaningful ways. While this is possible with traditional advertising, it is more readily done with content marketing. Read more ›
You have spent your entire working career carefully crafting and protecting your reputation. You’re honest with suppliers and work exceptionally hard to exceed your clients’ expectations. You are transparent, operate with integrity, and treat everyone with respect. Your references rave about what a great person you are.
And then you created a Facebook account. Read more ›
If you make and sell blue cupcakes, at some point you will want to understand the role of the top blue cupcake “key influencers” — a short list of experts in the top tier of knowledge and influence. You might want to include their expertise in your blog, include key influencers as speakers in your events or workshops — even cite them or reference them in your marketing materials.
You will want these influencers to see your brand as a valuable addition to the ecosystem of the cupcake community as a whole, and specifically, blue cupcake admirers. What do you need to know before you dive into the influencer universe?
I have to come clean here, I was over the moon when Seth said he’d podcast with me.
It took two goes, the first day the recording software crashed and I thought it was all over. Read more ›
Starting a new business venture sure does give you a buzz doesn’t it? The excitement and the thrill that comes with each budding success is enough to keep us entrepreneurs up till all hours, devoting every waking moment to nurturing our developing enterprise.
And not only that, but there’s so much to do! Product creation, customer service, SEO, promotion, marketing, sales, logistics, quality control, content creation, output, keeping up with social media, keeping the employees happy… the list is endless – in fact, there never seem to be enough hours in the day. Before you know it you’re maybe you’re in fire-fighting mode all the time – working on everything at the last minute and never getting time to do the important strategic stuff that moves your business forward. Everything suffers – including your personal life – and things take a dark turn.
…It’s at about this time you wish you could make like Doctor Who, hop in your TARDIS (that stands for Time and Relative Dimension in Space just in case you didn’t know) and skip backwards in time to get everything done – or alternatively just blast through a wormhole into a different dimension where the alien inhabitants couldn’t give a slimy tentacle about your entrepreneurial challenges. Read more ›
Editor’s Note: Our Cantankerous Grammarian is back, and is he riled up!
People tend to write and speak words the way they hear them.
A friend suggested to me that many writing and speaking errors may come from non-readers, those who write and speak what they hear because they have not seen the words in print. The reverse of this problem would account for a sermon I once heard in which the pastor referred to the great writer AL-burt CAME-us (he meant Al-BEAR Cam-OO) — obviously he’d seen it in print, but not heard it spoken. There also are many words that give people difficulty with pronunciation. A third category of annoying words is colloquial speech. Read more ›