Social selling expands on the age-old basics of getting to know what prospects want, meeting their needs and moving them through the decision making process to close. In the old days, we got a glimpse into what was important to prospects and customers by meeting them at their office and looking at what was on their walls. Back then, these things were our conversation starters. Read more ›
Collaboration is all the rage in the business world these days — you can’t go more than a few minutes in any business conversation, journal, site, blog or anywhere else without the word coming up. And there’s no doubt that improved collaboration (often enabled by technology) has led to leaps and bounds in productivity. Read more ›
Most of social media seems so haphazard – a tweet here, a Facebook post there. It’s time to stop the random acts of social media and ask yourself, “am I connecting with people intentionally or haphazardly? Are you connecting with people beyond the status update? More importantly for professionals is this question: “Am I building relationships with both prospects and existing customers in an authentic way?” Read more ›
Of course, this is the month for romance —and Valentine’s Day is every florist’s dream holiday. And wouldn’t you know? Savannah, my home, has just been declared by USA Today to be the second most romantic city in the country. If your thoughts are turning to romance right about now, it’s completely understandable! Read more ›
To quote a new marketing client, “Today business is personal.” She’s right about that!
The client, we’ll refer to her as Natalie, followed her observation with, “Kelly, that’s why I’m hiring you, I really need to understand this social marketing stuff.”
Natalie was saying something I hear A LOT. Many entrepreneurs and businesses find the world of social marketing confusing and/or overwhelming.
So, in honor of Valentine’s Day, I’ve been asked to write this blog post about relationships.
But not just any relationships. Working relationships.
Now, at least working relationships are easier to understand than personal relationships, right?
Maybe. Maybe not.
Both kinds of relationships involve effort. And influence. And trust.
Stop right there. Go back to that last word.
Trust. Read more ›