Social Selling

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

Our CEO Jon Ferrara recently posted a video on Facebook where he shared how he builds relationships with writers, editors, bloggers and influencers by sharing their content. He’s used the same approach to build his personal and company brands and enojys sharing it with others.

He’s been doing this by identifying the people who write content that might educate and inspire people in the areas around the promise of our product and services and by sharing their content on daily basis. In our case, these areas include sales, social selling, social media, networking, technology, etc.  Read more ›

Twitter 101: What, Why, How?

Twitter 101: What, Why, How?

Last week I published a post called “Why Small Business Leaders Should Give Twitter a Chance” where I covered many ways Twitter can be beneficial to both individuals and businesses. Unfortunately, Twitter is not as straight-forward as some of the other social networks. This is why it’s often times misunderstood. When done right, Twitter can help you generate more leads and drive more traffic to your website, increase brand awareness, connect and build relationships with customers and industry influencers, etc. etc.  Read more ›

5 Hacks to Use Social Selling to Push Buyers Down your Sales Funnel

5 Hacks to Use Social Selling to Push Buyers Down your Sales Funnel
By March 27, 2017 Sales, Social Selling

In the past, digital marketers would see each of their channels in silos and create strategies for each silo. Rarely did marketers build strategies across channels that take into consideration multiple touch points and attribution.   Read more ›

Why Small Business Leaders Should Give Twitter a Chance

Why Small Business Leaders Should Give Twitter a Chance

Whenever we turn the TV on or listen to a radio, we hear about Twitter. The media is constantly quoting the tweets that politicians and celebrities sent out and the way the people of Twitter reacted to them. All this can make Twitter seem like a place where famous people argue and can get attacked by masses. Read more ›

How To Find Your Focus For Prospecting In Social Selling – A Video Interview

How To Find Your Focus For Prospecting In Social Selling – A Video Interview

In part one of this interview Viveka Von Rosen and I discussed how to put a stop to social selling overload and take control of your time. Once you have things under control, then what? In this second part Viveka is shares what you do AFTER you get a handle on your time by directing your focus. Read more ›

How to Be Nimble in Conference Networking

How to Be Nimble in Conference Networking

Industry conferences offer great opportunities for networking. They’re ideal places to meet new people, catch up with those you already know or finally meet people that you’ve only communicated digitally so far. 

This post focuses on how to be effective and make the most of networking at a conference. We will also cover how to get involved and network remotely. Read more ›