Social Selling

The Oldest Social Gesture: The Handshake

The Oldest Social Gesture: The Handshake
By December 10, 2010 Social Selling

handshake LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: “Hey, you should meet @alizasherman“. I no longer remember the particulars of the context, nor does it matter really. What matters is that through this Twitter introduction, Aliza and I virtually “shook hands”, mutually followed and started to build a “professional acquaintance” relationship, tracking each others’ personal and professional developments, commenting, tweeting and retweeting.
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People won’t remember what you did or said, but they will remember how you made them feel.

People won’t remember what you did or said, but they will remember how you made them feel.
By November 6, 2010 Social Selling

zappos logo

LEADING THOUGHTS I had a customer experience last night that almost brought tears to my eyes and I wanted to personally share it with you. My son had a English class assignment to write a feedback letter to a company. He choose to write Zappos since he loved the company. He loves Zappos because he can easily find shoes he likes, order them and get them quickly without any hassle if he needs to send them back.

So he wrote a letter of gratitude expressing his appreciation for the years of excellent service they provided him.

Zappos then blew me away by sending my son Ian a book called “Zappos Culture Book”. They went a step further by having the entire management team personally sign the book, each writing a short personal message to my son Ian. When he showed me the book I was stunned. I could not put it down. I have rarely had an experience like this in all my years of business.

On one of the first pages was the following quote by the CEO/Founder Tony Hsieh;

“People may not remember exactly what you did or what you said, but they will always remember how you made them feel.”

I will always remember how this experience made me feel.

I am a Zappos customer for Life!

Social Business: Three New Required Roles For Your Company, By Brian Vellmure

Social Business: Three New Required Roles For Your Company, By Brian Vellmure
By May 27, 2010 Social Selling

brian vellmure

TRUSTED VOICES It is our great pleasure to inaugurate the Trusted Voices section with a post from Brian Vellmure, a renowned thought leader in everything related to strategic customer focused initiatives.
The article below introduces some of the keys to success in Relationship Management. It highlights the importance of listening to our contacts in order to know them better, and creating quality and viral content that satisfies their needs, which would ultimately contribute to building “Communities of Trust”. Small companies may not yet have the resources to hire dedicated personnel for this, but integrating those concepts into the overall strategy is a great start. Read for yourself!

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What? Another CRM System? Why Nimble? Why Now?

What? Another CRM System? Why Nimble? Why Now?
By May 21, 2010 Social Selling

nimble logo

OUR STORY Today more than ever, businesses need to attract and retain customers. But the way they do it has radically changed. The old days of yelling at their customers “Hey Buy My Product!” with yellow page ads, advertising, cold calling, faxes and direct mail, are dead and gone.

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