Social Selling

Lessons learned from surviving the Scoble Effect

By October 4, 2011 Social Selling

Is your company and product ready for waves of users?

Last month I sat down with Robert Scoble for a quick interview about Nimble. This 20 minute interview generated a huge rush in new registrations– I’m so grateful our servers and team survived the Scoble Effect.

Today I want to share some things we learned to help other companies prepare for fast growth. Let’s start with a few stats to help frame how big of a surge Nimble took on:

On the day Scoble posted the video, we received a 157% increase in traffic to the Nimble site, 87% of which was made up of first-time visitors, and our number of registrations increased by 155%! Talk about hitting the motherload!

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The Power And Wisdom Of Crowds And Community

The Power And Wisdom Of Crowds And Community
By February 4, 2011 Social Selling

CrowdLEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending. I knew that somewhere, a long time ago, I came across someone’s personal anecdote about receiving more compassion in a service role after adding a photo with kids to social media avatars. For the life of me, I couldn’t think of who said that, about what company, or what the platform of expression was (tweet, blog, forum, etc). Go figure! Tricia and I scoured Google and Twitter search for mentions of anything that had the words “kids, service, avatar, compassion” — you get the point. Nothing! It’s was much like finding a proverbial needle in a haystack.
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A Line In The Sand: Personal And Professional In The Social World

A Line In The Sand: Personal And Professional In The Social World
By February 3, 2011 Social Selling

heart on sandLEADING THOUGHTS It’s almost impossible to be effective in social media without adding a personal touch. The only reason I say “almost impossible” is because I don’t believe in absolutes and want to leave the door just slightly ajar for someone to come and prove me wrong. That being said, I haven’t observed many people who can do social media successfully and remain completely anonymous. Below are some reasons why this is the case.

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Advocacy And Branding In The Social Age

Advocacy And Branding In The Social Age
By January 26, 2011 Social Selling

people figuresLEADING THOUGHTS

It used to be that branding was more or less straightforward. Mind you, it was never easy — one of my favorite marketing professors from undergrad used to say “A good Brand is like your friend; you can describe what your friend is like to another friend”. The more concisely you can convey your purpose, vision, meaning, and differentiation, the better job you have done at branding yourself. But with social media, just because you as the company say something about your product, does not make people run out and purchase it.

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Do You Know Any Directors Of The Telephone?

Do You Know Any Directors Of The Telephone?
By January 11, 2011 Social Selling

telephoneI spent the past couple of days in Las Vegas for CES, and even though consumer electronics is not my focus, it has an increasingly new media bend to it.  As such, it was great to see my old industry friends and meet new ones. I found myself having a series of conversations about where social media is heading. It’s been on my mind quite a bit lately, and my latest thoughts and conversations are what inspired this post.

As social media moves out of the experimental stage and into that of business plans and financial commitments, and as the industry matures, we need a better plan than just throwing some tweets into the “social river”. I think the idea of a social business will keep gaining a stronger and stronger foothold, as the novelty of social media wears off and reality starts to set in.  There’s an important distinction between social media and social business. Social media is a new set of channels communication paradigms; a social business is a business that knows how to take social and traditional tools and make them work together. A social business doesn’t single out social media; rather, it makes it part of everything it does.

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Goal Setting For Your Social Strategy. Goal #3: Increasing Profits

Goal Setting For Your Social Strategy. Goal #3: Increasing Profits
By December 31, 2010 Social Selling

drop coin in piggy bankLEADING THOUGHTS Earlier this week, we discussed the importance of both, increased awareness and an excellent customer experience, to your ability to get and retain customers, as well as increase trial, purchase and repurchase rates. We also discussed the ways in which social media engagement can help you achieve both of these goals. If you do these things well, your revenue will grow. However, revenue is the first step in business success. Making sure you remain profitable and have enough money to invest back in your business is key. Social media can actually help you do that as well. Right next to raising awareness and providing a better experience, driving profits should be a goal for your social media activities. Recall that a healthy social project ROI is a product of both: increased revenues and operational cost savings. Check out this great ROI framework created by Michael Fauscette, Natalie Petouhoff, Kathy Hermann, Erin Traudt and Mary Wardley.

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