Social Selling

Specialty Forums: Zero in on Your Target Market

Specialty Forums: Zero in on Your Target Market
By August 13, 2012 Social Selling

“Shopping” is sometimes just that: looking around, browsing, gathering information and opinions about a product. Today’s customers do a great  deal of this before they buy. If they want to see a product, they might go to a gargantuan superstore, but they might also prefer to go to a specialty shop where they could more easily chat with someone who’s an expert in their field.

Richard Young Social Forums

There should be room in your social media plans for interacting on community forums. It’s easy to get lost on Facebook and Twitter, and more specialist discussions often yield better results. Sometimes called groups these sites provide opportunities for you to establish yourself as a friendly expert, which  could lead to sales.

Look for forum rules and follow them to the letter. Many forum managers want their discussions to be ad-free, though they sometimes will set up a special space for vendors. If it’s not spelled out in the rules section, email the manager and ask if you can include a link to your blog or website in your signature line. Establish yourself as an expert by providing answers to questions.

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Promoting Your Products Online? 5 Legal Concepts You Should Understand

Promoting Your Products Online? 5 Legal Concepts You Should Understand
By July 31, 2012 Social Selling

Don’t over-scrutinize every word you enter online, but do realize that you’re a publisher now.

The internet – and particularly social media – has made everyone a publisher. That’s a good thing if you have products or services to sell. You have control over content, and it’s free or relatively inexpensive to get your message out the way you want it to appear.

But traditional publishers, companies that produce books and magazines and newspapers, have entire legal teams who pore over every word. And still they worry about breaking a copyright law or crossing the line with what they may think is a harmless sentence or photo caption.

Granted, you’re not as likely to be slapped with a lawsuit as a major publication with hundreds of thousands of readers is. And social media are so young that everyone is still trying to sort out the rules. But there are some very basic publishing guidelines that you should know.

Protect yourself. You know those tiny links to privacy policies and terms of use agreements that appear at the bottom of websites? The bigger and more prominent the company, the lengthier these documents are. As a blogger or a website developer, you should post a very visible link on your landing page to a set of rules governing contributions to the site.

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4 Content Marketing Problems That Affect Social Selling

4 Content Marketing Problems That Affect Social Selling
By July 27, 2012 Social Selling

…and how you can solve the most critical one.

The most critical element of social sales is the building and management of relationships online. But what do you say to potential customers? That weather talk gets old fast.

It’s easy enough to say that you need to engage people and companies online, get to know them and let them know you to see if you share common interests. Social selling requires making connections – lots of them. Every day. With compelling or funny or helpful or newsworthy content that you must create.

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e-Newsletters Can Drive Sales: 5 Tips for Creating Them

e-Newsletters Can Drive Sales: 5 Tips for Creating Them
By July 12, 2012 Social Selling

e-Newsletters have to work hard to be noticed, but they can still produce leads.

Richard Young blog spam iconSo you already have a blog and a website.  But you’re not getting the readership or the leads that you’d hoped for.  An e-newsletter may spark some more interest.  It won’t take a tremendous amount of work since you can repurpose some of your existing content (and add some new material), and if you do it right, it may prompt potential customers into exploring your wares.  Hoiwever, you have to get noticed.  An announcement of an e-newsletter in your customers’ inbox can look like just another piece of junk mail, waiting to be deleted.  Make sure yours doesn’t.

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Your Blog Can Sell, But You Must Sell Your Blog

Your Blog Can Sell, But You Must Sell Your Blog
By July 10, 2012 Social Selling

Getting your blog noticed requires careful crafting and skillful promotion.

When you think “social media” in relation to your online sales efforts, do you only consider major networks like Twitter and Facebook?

Blogs are possibly the best tools for drawing in potential customers. You can set your own post length. You can use other social media venues to drive traffic to your blog. You can do free, unlimited promotion of your brand (quietly).You can meet a wide variety of company goals with them.

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Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog

Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog
By June 21, 2012 Social Selling

What would you do if you ran across a blog that was heavy on the sales pitch? Don’t do that to your customers – it won’t work.
You’ve seen them before, probably numerous
times: blogs that are heavy on selling and light on useful information. Their publishers might try to fool you by titling a post something like, 5 Tips For Buying a Safe, Inexpensive Used Car. But once you start reading, you learn that the five tips are blatant plugs for each of a car dealership’s five locations.

So you move on.

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