Social Selling

For Travel Agents: Creating a Transcendent Customer Experience

For Travel Agents: Creating a Transcendent Customer Experience
By September 26, 2013 Social Selling

As a business coach who wears many entrepreneurial hats, I am passionate about buying experiences — primarily through the eyes of a customer.  I spend a lot of time coaching others that consumers are not just interested in a good deal, a fair price, a discount.  Of course price is taken into consideration, but wouldn’t you agree that people also buy because:

  • they have a need
  • it’s convenient
  • they are emotionally attached
  • there is perceived value
  • they appreciate expert advice (product knowledge)
  • they believe in the person helping them
  • they have confidence in the brand (dare I say loyalty!)
  • they trust, like, and are familiar (thank-you Dale Carnegie),
  • they want a ongoing relationship Read more ›

5 Techniques for “Reading” People in Virtual Meetings

5 Techniques for “Reading” People in Virtual Meetings
By September 19, 2013 Social Selling

A Virtual, Global Culture

It is rare that I meet my clients face to face. The majority of our relationships are started virtually — either through social media, email, or the phone. This doesn’t seem odd to me, in fact it’s very natural. Recently I attended a convention with a client who was exhibiting, and when we met at the airport, it was the first time we had met face to face. It wasn’t until we had shared this with another at the conference and as they introduced us to other people they commented, “Can you believe that this is the first time they have actually met?” It was then that I realized that for some, this is still a new idea.

It also made me realize that it was because we had a solid virtual relationship that the in-person relationship was easy and comfortable.

The fact is that our economy isn’t just a local, or even national one anymore. As our world becomes smaller and our reach more global, the virtual business relationship is becoming more commonplace. Read more ›

5 Tenets of Building Your Personal Brand

5 Tenets of Building Your Personal Brand
By September 18, 2013 Social Selling

Building a personal brand is one of the pillars of your professional net worth. Done right, you bring value to your customers and prospects, and develop deep, rich relationship arcs where opportunities abound. Here are five ways to think about how you can become a trusted source of information. Read more ›

Nimble’s List of the Top 50 Social Realtors and Realty Strategists (and Their Best Practices)

Nimble’s List of the Top 50 Social Realtors and Realty Strategists (and Their Best Practices)
By September 16, 2013 Social Selling

There are many best practices in social media — we’ve picked 10 things that the top realtors (and realty experts) do to rock their own social media presence. We think you’ll benefit from seeing what these top-of-their-game professionals are doing right. Scroll down to view the complete list — congratulations to the Nimble First Annual list of The Top 50 Awesome Social Realtors. Read more ›

Build Paths, Not Walls: Three Steps to Make it Easier for Your Prospects to Buy

Build Paths, Not Walls: Three Steps to Make it Easier for Your Prospects to Buy
By September 4, 2013 Social Selling

I sat in a conference session about building IT systems to ensure HIPAA compliance (which is all about medical insurance, in case you’re not familiar with HIPAA) and kept hearing pundits offer advice about how to prevent users of these systems from doing things that are unauthorized and outside the rules. It gave me flashbacks to conversations with my own insurance company and all the nightmarish moments having representatives tell me, “Our systems won’t allow me to do that.” (I’m betting you’ve been there.) Read more ›

Your Opinion Counts in Annual Aberdeen Group Survey!

Your Opinion Counts in Annual Aberdeen Group Survey!
By August 28, 2013 Social Selling

Weigh in now and make a difference by participating in this year’s Aberdeen Group’s survey about marketing/sales alignment! This is a great opportunity to benefit from this respected research firm’s findings. When Aberdeen reports on results, we will share them with you. Here’s why this survey is so important for you and your business:

Once upon a time, marketers marketed and salespeople sold. But now a multi-channel, multi-touch buyer’s journey means that the two disciplines are united by a common mission and intertwined performance metrics. Read more ›