Making the Most of the LinkedIn Profile Format
Last October, LinkedIn announced a new Profile format. It is the biggest visual change to LinkedIn in its ten-year history. Here are four actions to take in order to optimize...
Last October, LinkedIn announced a new Profile format. It is the biggest visual change to LinkedIn in its ten-year history. Here are four actions to take in order to optimize...
Even if you’re a solo worker, a micro company or, my favorite, an outdoor dog, there are plenty of things you can do today — and technologies you can use...
Whether you’re brand new to Facebook or an old pro, you’ve probably heard by now that engagement is key to your success on the popular social network. Are you operating...
It’s telling that the now-infamous Yahoo! memo was leaked by not one, but several, angry employees. In an era where social technologies make internal communication easier than ever, one can’t...
Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are...
Last week when I was speaking to a group of professional speakers, I was asked "What do you do when someone you don't know asks you to connect with you...
Success on Twitter is the result of using your content to influence and connect with your target market. Over 500 million people worldwide use Twitter. Anyone can connect with you,...
Amassing 10 million unique users faster than any other independent website in history, Pinterest now drives more traffic to websites than YouTube, Google+ and LinkedIn combined. And recently, it became...
Social media and modern technology are supposedly second nature to the Millennial Generation. So why is it that young adults appear to know little about social media for business? While...
I love when the apps I use have Twitter handles for support. I mean - absolutely love it. It's quick, concise, and easy to use. Nothing new to learn on...
Networking with social media will result in some of the most valuable relationships you’ve ever known with people you’ve never been able to reach before. It breaks down the political...
Our buyers are changing and they are changing the buying patterns that we traditionally encountered. The fact that all buyers will display certain specific behaviors that are unique to them,...
Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within every candle. Diamond Candles features a...
Facebook Posts that include a single image generate 120% more engagement than the average post. Photos are engaging and easy to digest, making them your most effective tool for content...
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole...
The so-called gurus aren’t telling you the truth. They want you to believe that there is a system that can be put in place, left alone, and that will work...
Friday I got a fantastic gift -- I happened on the work of Kenny Madden -- a talented, clever, and humorous man who draws cartoons and creates terrific multimedia paintings...
Social is a company-wide effort, or it should be. The genie is out of the bottle. Your employees and your customers and the thought leaders and the trolls are all...
I get the idea -- it’s good to free up the creative power of talented people to help businesses succeed, it just seems to me that there is a more...
The clock is ticking. We’ve moved from a time of mass communications to one of masses of communicators; your customers are sharing their experiences through Twitter, Facebook, YouTube and other...
A lot, actually, but here's the point: People go there to get free stuff. That unrestricted access may be changing, but businesses are increasingly finding leads and making sales on...
Your website linked with a strong social media presence lets you educate, engage and identify prospects.
You may be jetting to faraway destinations for your midyear holiday, but social media site developers have stayed busy adding features to their venues. A new mobile experience from Twitter....
ROI of social media? It's not surprising. Despite all of the really smart people working on it, no one has yet produced a definitive formula. There are ways to monitor...
If your website or blog is buried deep within Google search results, these simple tips will help move you up. Search Engine Optimization (SEO) is such an intimidating phrase. Makes...