Eight Ways to Reach and Engage Industry Influencers
Getting a list of key influencers is your industry is the easy part. There are countless "most influential" lists out there, not to mention social media rankings and other tools...
Getting a list of key influencers is your industry is the easy part. There are countless "most influential" lists out there, not to mention social media rankings and other tools...
I have spent years cultivating strong relationships with people on Twitter. Here are five ways you can use Twitter to grow and nurture your network:
While professionals create and maintain sales and other networking connections, it’s important to make talent management part of your outreach. LinkedIn can be used to manage a talent pipeline as...
The year 2013 was the year of the snake. And like its Chinese zodiac representative, 2013 saw plenty of slithering, twisting and hissing across the social media sphere. While many...
Perhaps I’m just being hopeful that after you read this post you will NEVER EVER send another generic LinkedIn invitation again. Maybe, just maybe we can sweep the electronic universe...
Every month, about 60 million people visit SlideShare, taking it well above 100 million page views. And even though most people know you can easily upload presentations and slide decks...
If you want to promote your business effectively, you have to learn from companies and organizations that have achieved success in social media marketing. Pro sports teams seem to be...
If I just look at my own Facebook friends and likes, probably less than half ever post something that is exciting or interesting. As a small business, it is important...
Many business people and professionals are afraid of making mistakes on social networks and this prevents them from taking full advantage of all that social media offers. However, there are...
There's a whole lot of impact 140 characters can have when it comes to your business. Twitter is beyond popular. There are more than 500 million total Twitter users --...
Playing to a Christmas crowd is a great way to develop a larger base, pick up some serious leads and subscribers, and to boost your all around brand image as...
In no order at all, here is a list of 20 people whose tweets I will be following as I (vicariously) participate in Dreamforce 2013. No, the schwag won’t be...
It’s easy to get disconnected from who we are. A job is hardly fun anymore, if it’s just a job and not connected to what we love. Once we lose...
In social business, Twitter continues to gain momentum. A tweet is a quick and easy way to reach out to customers and prospects. It's a respected and trending way to...
Using LinkedIn can help you stand out whether you are selling a product or service, or selling yourself to get a new position, or raising money for your startup. Your...
Over the last few years many business owners and leaders have wanted to make sure they got on the social media bandwagon, but in truth have no idea how social...
All I had to do was click the Click To Tweet link, and the tweet populated into my Twitter account -- ready to share.
Traditional detailing and medical education techniques are rapidly fading in effectiveness. This has heightened the need for pharmaceutical and medical sales professionals to leverage the social web to actively listen,...
As business owners we tend to look at this new social media thing and define it by platform. We ask ourselves what should I be doing on Facebook? How the...
As social media usage continues to expand beyond the personal realm, it’s not surprising that doctors are exploring its potential for enhancing their communication with patients. The business world's increasing...
No. You are right… the conversations in the social space may not be, and often are not, devastating to your brand. You will still be here tomorrow. But I’d like...
As you develop your brand’s social network relationship strategy, you’ll want to create a great customer experience. I keep these five “golden keys” in mind. Anticipation is the first key...
The good news is that you can take a break from social media. Whether you are going on a vacation, overloaded with work or just feel like one more status...
The most successful brands have found the key: that driving innovation is about building a sustainable, informed culture with capable and confident employees. It's the practical aspects of establishing this...
A small change I focus on these days is helping travel agents see the importance of HOW they think about business social media and their relationships with their customers. My...