Social Media

Five ways to find new leads on Twitter

Five ways to find new leads on Twitter
By March 19, 2012 Social Media

Twitter is a great community engagement platform from a customer support and marketing perspective. But many small businesses are still struggling with ways to find new sales leads using the website.

Here are five ways everyone, from a Twitter novice to a tweeting pro, can find new leads on Twitter:

1. Search for your keywords.

Using Twitter’s advanced search form you can search for keywords related to your company, industry or target market and set parameters on those searches. For example you can search for tweets that only include questions or tweets being sent near a specific location.

To access Twitter’s advanced search form simply go to:

https://twitter.com/#!/search-advanced

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7 Basic community management tips that will take you far

7 Basic community management tips that will take you far
By March 15, 2012 Social Media

Managing a social community can be a key customer service, marketing and sales activity for small businesses. Here are seven tips for new community managers that will take you from beginner to pro!

1. Be absolutely authentic in your communication. There is nothing worse than social updates that sound like a press release. Your social audience wants to connect with someone real. For a great example of a humanized brand, check out @DKNY’s Twitter stream (The NY Times launched a nice article with the person behind the account).

2. Build long-lasting relationships through follow-up. If one of your followers asks you a question – respond immediately but also set a task in your social CRM to follow up again later to check in and get an update. This is a key step in showing your company really cares and isn’t just following the basic rules of engagement.

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Target Your Social Media Marketing With Geo-Location

Target Your Social Media Marketing With Geo-Location
By February 17, 2011 Social Media

janet aronicaTRUSTED VOICES The following is a guest post by Janet Aronica, the community manager at social business hub oneforty.

For any business just getting started in social media, the first things I recommend are listening to what your current and potential customers are saying about your brand and industry before you engage with them. How?

  • Set up Google Alerts for your brand, competitors and industry keywords
  • Set up search the same search terms in a beginner Twitter client like TweetdeckSeesmic or Hootsuite and track Twitter conversations that are relevant to your company. Also set up search terms for “question phrases” pertaining to your business. Example: “I’m looking for a ____” or “Does anyone know ____”
  • Look for opportunities to engage in a human voice with people who are talking about your industry and offer helpful insight.

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Searching For Relevance In Social Networks

Searching For Relevance In Social Networks
By February 14, 2011 Social Media

girl on phoneLEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet offline and nurture the relationship online until you meet again.

Another thing that makes social media really work is the ability to grow your network, meet like-minded individuals and engage in thoughtful conversations with them. The more you can do that, the more people will learn about you, and the more you can help others, the more people will want to work with you and…. Ready? Buy from you!

We’ve talked on this blog about the ability to turn social media into your very own cocktail party. When you get to the party, just make sure to not sell directly. Rather, have your smarts, experience and personality sell for you. Let’s back up for a second though.. Before you get to the party, you need to know which party you want to go to, and which small group inside that party you want to spend your time with.

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Goal Setting: Is Your Engagement Strategy Ready For A New Year?

Goal Setting: Is Your Engagement Strategy Ready For A New Year?
By December 23, 2010 Social Media

boy kicking LEADING THOUGHTS In a recent post, we explored a parallel between social media and a giant cocktail party. To make that post more actionable for you, our readers, I want to expand a bit on goal setting in your overall engagement strategy, with a special emphasis on social media. Listening and engagement are a great first step, but you need to do it with an end goal in mind. Daily observations and questions I receive make me think that this is where most fall down. Having an end goal will help drive many decisions you face when creating an engagement plan, such as:

  1. Should we have a blog? What should it be about? Who should contribute to it?
  2. What should our Twitter handle be? Should we have one handle for our company, or should corporate branding and support get their own handles?
  3. Which conversations should we listen to? In which channels?
  4. Whom do we want to meet? What are we going to talk to them about?

Let’s take a quick look at 4 large goal buckets as examples. Many goals that you will build for yourself will end up being part of these big buckets. But let’s do this: let’s break these goals into several posts over the next two weeks. I want to go into detail on each one, and I don’t want to bore you with an incredibly long post. At the end, you should have a nice checklist and (hopefully) inspiration to build your own plan for 2011.

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Social Media Is A Cocktail Party – 5 Tips For Networking Success

Social Media Is A Cocktail Party – 5 Tips For Networking Success
By December 17, 2010 Social Media

cocktail LEADING THOUGHTS As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking events, and there are more to come! With holiday parties comes the joy of celebration and the excitement of forming new relationships and meeting cool people. But also, holidays are responsible for anxiety around putting your best foot forward.

When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.

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