Social Media

25 Tips for Realtors to Rock Facebook

25 Tips for Realtors to Rock Facebook
By May 16, 2013 Social Media

Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!

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Are You Human? An Easy Connection Strategy for LinkedIn

Are You Human? An Easy Connection Strategy for LinkedIn
By May 14, 2013 Social Media

Recently when I was speaking to a group of professional speakers, I was asked “What do you do when someone you don’t know asks you to connect with you on LinkedIn?” When I first started using LinkedIn, the answer was simple: I ignored their request and I marked it as spam. When I first started using LinkedIn, I was very concerned about people stealing and spamming my connections from me, so I didn’t connect to anyone I didn’t know well. That was my initial LinkedIn strategy for connections, and it served me well.

In fact, according to LinkedIn: “LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” That’s right, LinkedIn is for connections to your TRUSTED contacts. So what does that mean?

The answer is — it depends on who you are. Who do you trust, and with what do you trust them?

This is why you need a connections strategy for LinkedIn. You need to determine who you trust – and with what, and let that guide YOU on who to connect with on LinkedIn.

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7 Tips about Tweeting Content … and How NOT To

7 Tips about Tweeting Content … and How NOT To
By May 8, 2013 Social Media

Success on Twitter is not the result of diluting your feed with praise about yourself and your company.

Success on Twitter is the result of using your content to influence and connect with your target market. Over 500 million people worldwide use Twitter. Anyone can connect with you, if they are motivated to do so.

Some basic Twitter know-how goes a long way for successfully tweeting about your company. Here are 7 tips to make your tweeting a success: Read more ›

5 Pinterest Image Techniques to Rock Your Pins

5 Pinterest Image Techniques to Rock Your Pins
By April 24, 2013 Social Media

There has been a massive shift to visual social media online as we do more with images and video. Pinterest smashed on to our social media scene a couple of years ago and quickly became the most talked about social media platform of 2012.

Amassing 10 million unique users faster than any other independent website in history, Pinterest now drives more traffic to websites than YouTube, Google+ and LinkedIn combined. And recently, it became the 4th largest driver of traffic worldwide, now with over 48 million users according to comScore. Read more ›

Social Media in Business: Wake Up, Millennials!

Social Media in Business: Wake Up, Millennials!
By April 10, 2013 Social Media

Social media and modern technology are supposedly second nature to the Millennial Generation. So why is it that young adults appear to know little about social media for business? While simple social media norms and guidelines seem blatantly obvious to B2B and B2C marketers, my insight as a business student and socially-tuned-in Millennial intern at Nimble tells me that college students don’t know the basic fundamentals of social media marketing.

You can (and should) use Twitter as a business tool.

Facebook is for friends, LinkedIn is for work, and Twitter is for my friend circle to follow the little thoughts running through my head at any given time. For your typical college student, this formula applies. However, young adults don’t know the power and breadth of Twitter. Not only does Twitter serve as a great marketing and publicity tool for a company (and for personal branding), but Twitter enables users to expand their network far beyond what LinkedIn can offer. For example, before starting my internship at Nimble, I used Twitter solely to follow my friends and sports analysts. Today, I use my Twitter account to follow and interact with leaders and influencers in the industry, many of whom now follow me back. While these connections might not be as personal as those of my LinkedIn account, they are credible resources I wouldn’t have found in any other place. Read more ›

Using Twitter for Customer Support and Service

Using Twitter for Customer Support and Service
By April 8, 2013 Social Media

I love when the apps I use have Twitter handles for support. I mean – absolutely love it. It’s quick, concise, and easy to use. Nothing new to learn on my end. I’ll head to a company’s Twitter page before I even try figuring out their complicated process for sending them an email.

Social media can be a truly effective customer support channel for any company out there. But you’ve got to remember a few things about it. Read more ›