Social Media

When Key Executives are Social Media Holdouts

When Key Executives are Social Media Holdouts
By January 31, 2013 Social Media
Most people will agree that practical experience is a good thing.  In fact, if you’ve been around the block a time or two, the old adage “experience is the best teacher” is probably anchored in your mindset.  When I reflect on my lessons learned through practical experience I always find Will Rogers’ perspective insightful, but also at times, troublesome:

The trouble with using experience as your guide is that sometimes the final exam comes first, then the lesson.” Read more ›

What Do The State Fair and Facebook Have In Common?

What Do The State Fair and Facebook Have In Common?
By October 30, 2012 Social Media

A lot, actually, but here’s the point: People go there to get free stuff. That unrestricted access may be changing, but businesses are increasingly finding leads and making sales on Facebook.

In the early internet days, a friend of mine who knew I worked in the technology field asked, You mean you can just get into it for free? Who’s paying for all of this?

The gravy train may be pulling out of the station, according to a recent article in The Atlantic. The social media revolution is about to get a little less awesome, it states.  Where maximizing users’ delight was the, “only currency that mattered,”  in the first few years, that currency is about to change from attention to profit.

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Your Website and Social Media: 5 Ways to Make This Mutual Admiration Society Work

Your Website and Social Media: 5 Ways to Make This Mutual Admiration Society Work
By October 1, 2012 Social Media

Your website linked with a strong social media presence lets you educate, engage and identify prospects.


World Wide Web and Social link

If you remember when the World Wide Web launched, you probably recall how primitive the earliest commercial websites were. They had certainly progressed from the very first web page ever published — a directory to information about the WWW project – but they lacked today’s video and audio abilities, high quality graphics, speed and navigational prowess.

Websites have traveled light years since those early days. We can be entertained, enlightened and buy online.  We can Communicate with people in real-time from around the globe. We can learn about anything —  including Prince Harry’s recent Las Vegas holiday.

Our highly-evolved websites seem to have taken a back seat to today’s preoccupation with social media. Social networks are providing great been fits to businesses large and small, but your website should be the center of your company’s online universe. After all, it’s where you can tell your whole story – and where your sales happen.

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No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits

No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits
By August 15, 2012 Social Media

You may be jetting to faraway destinations for your midyear holiday, but social media site developers have stayed busy adding features to their venues.

A new mobile experience from Twitter. Better Facebook group tracking. YouTube anonymity capabilities. And a fresh new look for LinkedIn desktop and mobile. While the rest of us are booking flights and cruises, tuning up the car for a road trip or mapping out the details of a stay-cation, your social media sites are adding features and upgrading existing ones. Here’s a look at some of this summer’s changes and how they can benefit your social selling efforts.

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Can’t Measure the ROI of Your Social Media Efforts?

Can’t Measure the ROI of Your Social Media Efforts?
By August 9, 2012 Social Media

Richard Young Social Media SalesYou used to send out 5000 direct mail pieces and got responses from 98 who were ready to buy. You ran through the numbers, calculating how much money, and time was spent on the mailing and how much revenue it brought in. You were able to produce a number fairly easily that represented how much money you made minus all costs: your ROI.

Estimating the ROI on your social media expenses is difficult. Given the nature of online interaction and its rapid changes, it may always be problematic. Theories, methods, tools, expert opinions are everywhere. However, according to a recent study by Adobe, Because social marketing is still so new, best practices for measuring the effectiveness of social efforts are still evolving.

Many senior marketing professionals express skepticism about the concrete value and measurability of social media – even as they continue to commit more of their budgets to social media.

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Google Hits More Like Misses?

Google Hits More Like Misses?
By August 7, 2012 Social Media

If your website or blog is buried deep within Google search results, these simple tips will help move you up.

Search Engine Optimization (SEO) is such an intimidating phrase. Makes it sound like you need to be an IT specialist to implement it.

You don’t. Yes, if you know HTML, you have more sophisticated tools at your disposal. But if you write content in the English language for a website or blog, you can use these tips to improve your standing. Good SEO helps you move up the Google food chain and claim a higher spot in search results – making it easier for customers and prospects to find you.

Encourage inbound links. If Google sees that you have a lot of links coming in from other sites, it’s going to smile on you. There must be something of value on your web properties to make people who aren’t you link to your pages that extol the benefits of whole-house duct cleaning or olive oil facials. But beware: These links are less valuable if they all point to your home page, and Google may suspect automation at work. So use a lot of deep links (pages within your website or blog), but make them easy to find. And when you direct people back to your site, reference them.

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