Social Media

Best Practices: Posting (and Analyzing) Effective Facebook Content

Best Practices: Posting (and Analyzing) Effective Facebook Content
By February 27, 2013 Social Media

Facebook Insights makes it easy to analyze the performance of your content marketing in real time. So much so that I find myself drawn to look on a constant basis. It’s your best source to determine which type of content your audience engages with the most and which to promote. Let’s first develop an understanding of the different types of Facebook content that can be posted on a Facebook Page. Read more ›

It’s Not About What You Had for Lunch! Best Practices for a Solid Social Media Strategy

It’s Not About What You Had for Lunch! Best Practices for a Solid Social Media Strategy
By February 11, 2013 Social Media

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and valuable social media strategy by following a few Best Practices.

Successful businesses start by identifying the social networks they need to be active on and the tactics they need to use on each network. A good strategy will discuss the type of content to be posted — including a discussion of “Voice” and “Tone.” Following the social activities of others is useful to come up with your own “style.” When you find a brand whose approach you like, spend some time studying what they do with their followers. Watch for several weeks and get a sense of the cadence of their social activities. Immersion will give you confidence for the next step — Implementation. Read more ›

The 3 Lies That LinkedIn Gurus Want You To Believe

The 3 Lies That LinkedIn Gurus Want You To Believe
By February 6, 2013 Social Media

The so-called gurus aren’t telling you the truth. They want you to believe that there is a system that can be put in place, left alone, and will work all on its own to funnel leads into your inbox. If you’ve been proactively using LinkedIn for business development, you already know it’s not true. But if you’ve been banging your head against the wall wondering why you’re not generating leads and sales off of LinkedIn, this is for you. Read more ›

The Art and Cartoons of Kenny Madden

The Art and Cartoons of Kenny Madden
By February 5, 2013 Social Media

Friday I got a fantastic gift — I  happened on the work of Kenny Madden — a talented, clever, and humorous man who draws cartoons and creates terrific multimedia paintings and other artistic creations. I saw his Twitter page, and fell in love with the exuberant colors and joy of his work. (I have dibs on that Twitter background painting if he ever sells it! It’s titled Go Where Your Buyers Are)

I wrote a fan-tweet to him, and then he gave me permission to publish his cartoons and business-themed art on our blog! Read more ›

Reflection: The Transformative Nature of Social Media

Reflection: The Transformative Nature of Social Media
By February 4, 2013 Social Media

What do people mean when they say that social media has “transformed our lives”? You hear this statement all the time, but I wanted to stop for a minute and think about what that really means to human beings—to the way we actually think and live. Read more ›

It’s How You Say It

It’s How You Say It
By February 2, 2013 Social Media

Lately I’ve been inundated with advice and information about “the Millennial generation.” It may be a trendy topic, but sometimes it grates to see a whole generation summed up in 140 characters, or described as if we all belonged to the same club. “Millennials are taking over the workplace – Get inside their heads!” “Get ready to leverage Millennial traits to the benefit of your biz!”

It does get old. Read more ›