Social Media

The Social Employee by Cheryl and Mark Burgess

The Social Employee by Cheryl and Mark Burgess
By July 10, 2013 Social Media

It has always baffled me that companies have taken so long to grasp the opportunities presented by social media. There have been two camps: those that monitor and stifle employees — worrying about the possibilities for legal disasters and missteps is apparently the primary CEO nightmare fuel — and those that find ways to embrace the new engagement potential.

The most successful brands have found the key: that driving innovation is about building a sustainable, informed culture with capable and confident employees. It’s the practical aspects of establishing this culture that Cheryl and Mark Burgess address in their book, The Social Employee — How Great Companies Make Social Media Work. It’s a reference book that you’ll want to keep close by. Read more ›

Social Media and the Travel Agent: Small Steps Yield Big Results

Social Media and the Travel Agent: Small Steps Yield Big Results
By July 9, 2013 Social Media

As a business coach who specializes in working with independent travel professionals, I like to make the complex simple and help travel agents see how small changes can sometimes generate big results.

A small change I focus on these days is helping travel agents see the importance of HOW they think about business social media and their relationships with their customers.  My work is cut out for me, as many travel professionals are finding it hard to understand and adapt to the new social landscape. Read more ›

Making the Most of the LinkedIn Profile Format

Making the Most of the LinkedIn Profile Format
By June 20, 2013 Social Media

Last October, LinkedIn changed to a new Profile format. It was the biggest visual change to LinkedIn in its ten-year history. Here are four actions to take in order to optimize them. Read more ›

Denis Pombriant on Social Media and the Life of the Solopreneur

Denis Pombriant on Social Media and the Life of the Solopreneur
By June 19, 2013 Social Media

I work for myself, which means I work for everybody else.  Generally, it’s a fine way to spend your waking hours though it can have moments of dread and terror as well as exhilaration.  While the exhilarating moments can vary widely from one entrepreneur to another the dread and terror often have a common root cause — revenue. Read more ›

6 Tips to Rock Social Engagement on Facebook

6 Tips to Rock Social Engagement on Facebook
By June 4, 2013 Social Media

Whether you’re brand new to Facebook or an old pro, you’ve probably heard by now that engagement is key to your success on the popular social network. Are you operating a brand site that engages? Read more ›

A New Era of Social Employees – Building a Sustainable Culture

By May 28, 2013 Social Media

A short time ago, Kara Swisher at All Things Digital broke the news that Yahoo! was instituting a categorical no-telecommuting policy for its employees beginning in June.  According to an internal memo written by CEO Marissa Mayer, “Speed and quality are often sacrificed when we work from home.  We need to be one Yahoo!, and that starts with physically being together.”

As it turned out, Swisher originally got hold of the memo by way of several disgruntled Yahoo! telecommuters, who were more than a little upset by the news.  And they weren’t alone.  Once the story got out, debate quickly erupted throughout the blogosphere over the pros and cons of telecommuting.  Was Mayer’s sharp reversal on employee policy ill-conceived, or will it prove to be a boon for internal communication and collaboration just like she intended? Read more ›