Social Media

Social Media in Business: Wake Up, Millennials!

Social Media in Business: Wake Up, Millennials!
By April 10, 2013 Social Media

Social media and modern technology are supposedly second nature to the Millennial Generation. So why is it that young adults appear to know little about social media for business? While simple social media norms and guidelines seem blatantly obvious to B2B and B2C marketers, my insight as a business student and socially-tuned-in Millennial intern at Nimble tells me that college students don’t know the basic fundamentals of social media marketing.

You can (and should) use Twitter as a business tool.

Facebook is for friends, LinkedIn is for work, and Twitter is for my friend circle to follow the little thoughts running through my head at any given time. For your typical college student, this formula applies. However, young adults don’t know the power and breadth of Twitter. Not only does Twitter serve as a great marketing and publicity tool for a company (and for personal branding), but Twitter enables users to expand their network far beyond what LinkedIn can offer. For example, before starting my internship at Nimble, I used Twitter solely to follow my friends and sports analysts. Today, I use my Twitter account to follow and interact with leaders and influencers in the industry, many of whom now follow me back. While these connections might not be as personal as those of my LinkedIn account, they are credible resources I wouldn’t have found in any other place. Read more ›

Using Twitter for Customer Support and Service

Using Twitter for Customer Support and Service
By April 8, 2013 Social Media

I love when the apps I use have Twitter handles for support. I mean – absolutely love it. It’s quick, concise, and easy to use. Nothing new to learn on my end. I’ll head to a company’s Twitter page before I even try figuring out their complicated process for sending them an email.

Social media can be a truly effective customer support channel for any company out there. But you’ve got to remember a few things about it. Read more ›

Quantifying the Value of Social: IBM’s Ed Brill [video]

Quantifying the Value of Social: IBM’s Ed Brill [video]
By April 4, 2013 Social Media

When IBM hired researchers to find out whether using social improved the success of their salespeople, this is what they found:

  • The inside sales team using social had 26% more leads.
  • They closed 3% to 7% more business.
  • Their cycle time was faster. Read more ›

Social Media Networking: 3 Steps to Great Relationships

Social Media Networking: 3 Steps to Great Relationships
By April 2, 2013 Social Media

Networking with social media will result in some of the most valuable relationships you’ve ever known with people you’ve never been able to reach before. It breaks down the political walls and geographic divides allowing for the creation and deepening of relationships. Here are some steps to make it happen for you. Read more ›

The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns

The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns
By March 12, 2013 Social Media

Our buyers are changing and they are changing the buying patterns that we traditionally encountered. The fact that all buyers will display certain specific behaviors that are unique to them, and that we can then use this information to predict their personal purchasing patterns, is something considerably more advanced than generalizations. What is even more interesting is that we now have the ability to apply these methodologies within the environment of social media. Read more ›

E-commerce on Facebook: What Works for Diamond Candles?

E-commerce on Facebook: What Works for Diamond Candles?
By February 28, 2013 Social Media

Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within every candle. Diamond Candles features a vibrant online community on its Facebook page of 236,000+ fans and is growing rapidly. This is an interview with Josh Beaty, Director of Social Marketing & Community, about using Facebook for “social selling.” Read more ›