Social Media

6 Tips to Rock Social Engagement on Facebook

6 Tips to Rock Social Engagement on Facebook
By June 4, 2013 Social Media

Whether you’re brand new to Facebook or an old pro, you’ve probably heard by now that engagement is key to your success on the popular social network. Are you operating a brand site that engages? Read more ›

A New Era of Social Employees – Building a Sustainable Culture

By May 28, 2013 Social Media

A short time ago, Kara Swisher at All Things Digital broke the news that Yahoo! was instituting a categorical no-telecommuting policy for its employees beginning in June.  According to an internal memo written by CEO Marissa Mayer, “Speed and quality are often sacrificed when we work from home.  We need to be one Yahoo!, and that starts with physically being together.”

As it turned out, Swisher originally got hold of the memo by way of several disgruntled Yahoo! telecommuters, who were more than a little upset by the news.  And they weren’t alone.  Once the story got out, debate quickly erupted throughout the blogosphere over the pros and cons of telecommuting.  Was Mayer’s sharp reversal on employee policy ill-conceived, or will it prove to be a boon for internal communication and collaboration just like she intended? Read more ›

25 Tips for Realtors to Rock Facebook

25 Tips for Realtors to Rock Facebook
By May 16, 2013 Social Media

Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!

Read more ›

Are You Human? An Easy Connection Strategy for LinkedIn

Are You Human? An Easy Connection Strategy for LinkedIn
By May 14, 2013 Social Media

Recently when I was speaking to a group of professional speakers, I was asked “What do you do when someone you don’t know asks you to connect with you on LinkedIn?” When I first started using LinkedIn, the answer was simple: I ignored their request and I marked it as spam. When I first started using LinkedIn, I was very concerned about people stealing and spamming my connections from me, so I didn’t connect to anyone I didn’t know well. That was my initial LinkedIn strategy for connections, and it served me well.

In fact, according to LinkedIn: “LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” That’s right, LinkedIn is for connections to your TRUSTED contacts. So what does that mean?

The answer is — it depends on who you are. Who do you trust, and with what do you trust them?

This is why you need a connections strategy for LinkedIn. You need to determine who you trust – and with what, and let that guide YOU on who to connect with on LinkedIn.

Read more ›

7 Tips about Tweeting Content … and How NOT To

7 Tips about Tweeting Content … and How NOT To
By May 8, 2013 Social Media

Success on Twitter is not the result of diluting your feed with praise about yourself and your company.

Success on Twitter is the result of using your content to influence and connect with your target market. Over 500 million people worldwide use Twitter. Anyone can connect with you, if they are motivated to do so.

Some basic Twitter know-how goes a long way for successfully tweeting about your company. Here are 7 tips to make your tweeting a success: Read more ›

5 Pinterest Image Techniques to Rock Your Pins

5 Pinterest Image Techniques to Rock Your Pins
By April 24, 2013 Social Media

There has been a massive shift to visual social media online as we do more with images and video. Pinterest smashed on to our social media scene a couple of years ago and quickly became the most talked about social media platform of 2012.

Amassing 10 million unique users faster than any other independent website in history, Pinterest now drives more traffic to websites than YouTube, Google+ and LinkedIn combined. And recently, it became the 4th largest driver of traffic worldwide, now with over 48 million users according to comScore. Read more ›