Social Media

Social Media for Financial Advisors

Social Media for Financial Advisors
By November 14, 2013 Social Media

With a proliferation of mobile devices for each and every household — ranging from smartphones to tablets — social media has been stealing the limelight away from more traditional media and marketing. Financial advisors, however, often appear to be a more sedate and cautious breed, which begs the question “can social media be a valuable marketing tool for financial planners?”

The answer is a resounding Yes! … if done correctly. Read more ›

Twitter Takes Center Stage as a Social Business Worktool

Twitter Takes Center Stage as a Social Business Worktool
By November 7, 2013 Social Media

Now that Twitter has gone public, perhaps it will kick its outdated image to the curb. We can put to rest the comedians’ routines about a tweet as a goofy way to advertise a lunch order or promote a selfie. Yes, Twitter has reached maturity — playing a significant role in several political revolutions, taking down an oppressive government, and serving as a trusted clearinghouse for information during natural disasters.

In social business, Twitter continues to gain momentum. A tweet is a quick and easy way to reach out to customers and prospects. It’s a respected and trending way to share information, build and nurture authentic relationships, and has cemented its role as an agile business tool.

Here are a few benefits of using Twitter as part of your social business workflow, along with the Nimble features you can use to leverage this social channel: Read more ›

Does Your LinkedIn Headline Set You Apart?

Does Your LinkedIn Headline Set You Apart?
By October 30, 2013 Social Media

Stand Out on LinkedIn

Standing out from the crowd is necessary if you want to increase sales. There is so much competition. Your product has to be faster, better, or cheaper or you better have extraordinary people and outstanding customer service – good is no longer good enough when you are competing in this market.  You can lure them in with fun and engaging advertising, but then you have to deliver what you promised or there’s egg on your face all over the Internet. How does this relate to your LinkedIn profile, you ask? Read more ›

Revamping Your Social Media Strategy: A Checklist

Revamping Your Social Media Strategy: A Checklist
By October 29, 2013 Social Media

Does this sound familiar?

“My business is ‘out there’ on social media. I have a Twitter page, a Facebook page and a YouTube channel—but I don’t really know what I’m doing and I don’t have a strategy for using social media to drive business.”

If you can relate, know that many businesses are in your shoes. Over the last few years many business owners and leaders have wanted to make sure they got on the social media bandwagon, but in truth have no idea how social media works, how it should fit into their overall strategy, or how to manage or optimize it.

This begs the question: How do you shift from having a basic social media presence that puts you “out there” to leveraging social media as a channel to build awareness, drive customer engagement and/or generate new leads? Read more ›

Click To Tweet: This Little App Makes It Easy for You to Get the Word Out

Click To Tweet: This Little App Makes It Easy for You to Get the Word Out
By September 12, 2013 Social Media
I’m a great believer in making it easy for people to do you a favor. Recently our friend Shanelle Mullin at Evergage sent me an email asking me if I would help promote her company’s latest news.
Dear Alyson,
It’d be great if you could take a second to let people know our news. I’d really appreciate it if you would tweet, share and/or upvote.
To make it easy, here is a suggested tweet — Click to Tweet
Thanks,
Shanelle Read more ›

Why Are Healthcare Providers & Pharma in Social Limbo?

Why Are Healthcare Providers & Pharma in Social Limbo?
By September 9, 2013 Social Media

For the purpose of kicking things off, if we define healthcare at its core as the relationship between the healthcare provider and the patient, there aren’t too many things in this world that are more personal.  Whether the context is one’s life-altering battle with a serious disease like cancer, heart failure, or diabetes, or a trip to the ER to patch you up from a slip on some ice, healthcare is, by definition, emotional, personal and social.

So as I’ve witnessed healthcare providers and life science manufacturers struggle with social business over the past couple of years, I’m left to wonder about the general trepidation.  Of course I’m acutely aware of the risks and liabilities that come into play when these personal, emotional relationships enter the public, digital domain.  But there are already well-established limitations and regulations in place under legislation such as the Health Insurance Portability and Accountability Act (HIPAA), the Health Information Technology for Economic and Clinical Health (HITECH) Act.  There has no doubt been progress over the last 24 months by providers and manufacturers.  But, they are still years behind patients in their ability to engage socially online. Read more ›